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Posted: June 28, 2012
Tour seeding of Titleist’s new 913 drivers began Monday at AT&T National and Team Titleist arrived early on Tuesday to find a flood of buzzing media members, spectators and players, all eager to learn more about the new prototype clubs.
From the moment they arrived on site at Congressional Country Club, the team has been hard at work, outfitting Titleist Brand Ambassadors with new prototype 913D2 and 913D3 drivers. Experts from Titleist's Club R&D, Club Development and Tour Promotion departments are all on hand to dial in players' club specifications, collect data and solicit feedback - the essential ingredients in Titleist's performance validation process.
It's an exciting time for everyone involved, a final step that must be undertaken successfully before any Titleist product can go to market.
Take a look at Team Titleist's images from Tuesday's testing sessions in the slideshow below, and stay tuned for more pics, video and updates from Congressional.
Posted: June 25, 2012
If you haven't heard, the tour seeding and performance validation process for the new prototype Titleist 913 drivers is now under way.It began early this morning on the range at the AT&T National with the sound of Titleist Brand Ambassador Bobby Gates hitting a new prototype Titleist 913 driver for the the first time, his Pro V1x golf ball launching far down the range at Congressional Country Club.Several other Titleist players, including S.Y. Noh, Jimmy Walker and Brendan Steele, also took their first swings with the new prototype 913 drivers today, our Titleist Tour Reps there to help them get dialed-in with their optimal shaft and SureFit Tour hosel setting.Meanwhile, Titleist Brand Ambassador Rory McIlroy took advantage of a nice day in Ireland to test his new prototype 913 driver before getting ready to play in this week's Irish Open.The buzz will get even louder Tuesday, as many more Titleist players arrive at Congressional, each with a new prototype 913 driver built to their specifications waiting for them in the Titleist Tour Van.Take a look at Team Titleist's pictures from Monday's testing sessions in the slideshow below, and stay tuned for more pics, video and updates from Congressional.
Titleist Brand Ambassador Marc Leishman trusted a Pro V1x golf ball and bag of Titleist equipment to one of the year's best rounds Sunday at the Travelers Championship, shooting a final-round 8-under 62 to leap from behind and earn his first PGA Tour victory.Leishman's breakthrough performance highlighted a five-win week for Titleist golf ball and equipment players around the world, including Pro V1x loyalist Brittany Lang's first-career win on the LPGA tour.Titleist Pro V1 and Pro V1x players have now combined to win 84 times this season across the worldwide professional tours, more than seven times the nearest competitor with 12 and more than all other golf balls combined.A total of 10,141 players have teed up Titleist golf balls in those same events, more than eight times the nearest competitor with 1,662 and more than all competitors combined.On Sunday, Leishman rolled his Pro V1x in for eight birdies, including five in the first eight holes en route to an opening-nine 30. He didn't make a bogey, either, posting the lowest final round by a champion on the PGA Tour this season."Unbelievable. It definitely hasn't sunk in yet. …," said Leishman, 28, the 2009 PGA Tour Rookie of the Year."People say that they don't know how they feel… But I really don't know how I feel. It's amazing."Leishman started the day six shots behind the leaders and finished his final round two hours earlier. In between, he was dialed in.Playing a Titleist 910D3 driver, Leishman found 86 percent of fairways Sunday at TPC River Highlands. Gaming a mixed set of Titleist AP2 and MB irons, he hit just under 80 percent of greens in regulation. He totaled just 24 putts with his Scotty Cameron Prototype putter."Didn't hit too many bad ones today," Leishman said.He finished with a 14-under 266 victory total, one shot of Bubba Watson (Pro V1x) and Charley Hoffman (Pro V1), to lead a 1-2-3 finish for Titleist golf ball players.Titleist Brand Ambassadors Brian Davis (Pro V1x) and Tim Clark (Pro V1) finished in a four-way tie for fourth that also included Pro V1 loyalist Roland Thatcher. Pro V1x loyalist Hunter Mahan shot a career-low 61 on Sunday and tied for 11th.A total of 107 players in the field trusted Titleist golf balls for their success, more than seven times the nearest competitor with 15 and more than all other golf balls combined. Titleist was also first in iron sets (40); sand, lob and approach wedges (132); and putters (62).Leishman also became the ninth full product line Titleist Brand Ambassador to find the winner's circle on the 2012 PGA Tour, following wins by Steve Stricker (Hyundai Tournament of Champions), Kyle Stanley (Waste Management Phoenix Open), Bill Haas (Northern Trust Open), Rory McIlroy (Honda Classic), Ben Curtis (Valero Texas Open), Jason Dufner (Zurich Classic, Byron Nelson Championship), Zach Johnson (Crowne Plaza Invitational) and Webb Simpson (U.S. Open).In total, Titleist Pro V1 and Pro V1x players have won 18 of the PGA Tour's first 27 events of the year. The nearest competitor has three wins.Here's a closer look at Marc Leishman's Titleist equipment:Ball: Titleist Pro V1xDriver: Titleist 910D3 7.5º (UST Axiv Core 79)3-wood: Titleist 910F13.5º (Mitsubishi Diamana i'lima 80)Irons: Titleist AP2 3-4, MB 5-9 (Dynamic Gold)Wedges: Vokey Design Spin Milled 48º, TVD54º, 58º (Dynamic Gold)Putter: Scotty Cameron Newport 2 M/S T10 Select Prototype• • •• LPGA: Pro V1x loyalist Brittany Lang won the Manulife Financial LPGA Classic for her first LPGA Tour title, birdieing the par-5 18th three straight times to win a four-player sudden death playoff.On the final hole, Lang blasted her Pro V1x to 6 feet from a greenside bunker and made the birdie putt."I'm just ecstatic, I can't believe I finally won, and to do it here was good," said Lang, who shot weekend 67s to finish at 16-under 268, tied with Hee Kyung Seo (Pro V1x) and two others.Stacy Lewis (Pro V1x) and So Yeon Ryu (Pro V1) closed with matching 64s to tie for fifth, one shot out of the playoff. ??A total of 99 players relied on Titleist golf balls for their success, more than eight times the nearest competitor with 12 and more than all competitors combined.??
• CHAMPIONS TOUR: Pro V1x loyalist Mark Calcavecchia captured the Montreal Championship for his second-career Champions Tour title.Calcavecchia matched the course record on Richelieu Valley's Vercheres Course with a final round 8-under par 64 that included six birdies and an eagle.He finished the three rounds at 16-under 200 for a four-shot victory, playing his final 40 holes without a bogey."I only made two bogeys all week so I thought that playing this golf course all weekend without a bogey was pretty good," he said.?Calcavecchia was one of 58 Titleist Pro V1 and Pro V1x players in the field, more than six times the nearest competitor with nine and more than all other golf balls combined.?Titleist was also the choice of more players in the iron sets (21) and sand, lob and approach wedge (87) categories?• ASIAN/KOREA: Titleist Brand Ambassador Lee In-Woo (Pro V1) won the inaugural Volvik Hildesheim Open J Golf Series in Seoul for his first victory on the Asian Tour.Lee closed with a final round four-under-par 68 to finish with a 12-under par 276 victory total. One of six third-round co-leaders, Thaworn Wiratchant (Pro V1x), closed with a 3-under par 69 to finish one shot behind Lee.Titleist was the No. 1 ball at the event with 98 players, more than five times the nearest competitor with 18 and more than all competitors combined. Titleist was also the choice of more players in the utility club, irons and wedge categories.The event was co-sanctioned by the Asian Tour and the Korean Golf Tour.• JAPAN TOUR: It was a 1-2-3 finish for Titleist golf ball loyalists at the Mizuno Open, where Brad Kennedy (Pro V1x) closed with a 6-under par 66 to win his first tournament in Japan.Kennedy finished at 17-under 271, three strokes clear Toshinori Muto (Pro V1) and Toru Taniguchi (Pro V1x). The victory earned Kennedy a place at next month's British Open.
Posted: June 24, 2012
As many Titleist Brand Ambassadors start their journey to the 2012 AT&T National, they’ll have a nice surprise waiting of for them on the range of Congressional Country Club – new prototype Titleist 913 drivers.
And we’re excited to be bringing Team Titleist a sneak peek of what’s in store for this week.
Starting Monday morning, our Titleist Tour Reps will be in full force working closely with Titleist players in the field to check all of the build specs and SureFit Tour hosel settings to help players get dialed-in with the new prototype 913 drivers for testing.
This marks the official introduction of the new drivers on the PGA Tour and kicks off the tour seeding and performance validation process that all Titleist clubs go through prior to being released in the market.
The Titleist Golf Club R&D team will also be on-site to walk through some of the new technology and advancements that players will see in the prototype 913 drivers. They’ll also be taking note of the feedback from the player testing as this will influence the design and specifications of the final product that is made available to golf shops around the world.
In case you were wondering, “913” is the series designation for the new family of drivers. Titleist continues to release metals under the 900 number designation with the “9” standing for metals and the “13” indicating the new model year, 2013.
As the tour seeding and performance validation process continues in the coming weeks across the worldwide professional tours, we’ll continue to share more behind-the-scenes information and product details here on the Team Titleist.
In the meantime, check out the slideshow below for a first look at the new prototype Titleist 913 drivers as they were being built and packed for their trip to Washington D.C. (and a few player’s homes).