Masters Week is finally here. 

As we soak in the beauty, excitement and drama of this annual tradition, the overwhelming majority of players in quest of the green jacket have once again put their trust in Titleist.  Fifty-two players in the field at Augusta National are relying on Titleist Pro V1 and Pro V1x golf balls for their success, more than four times the nearest competitor with 12 and more than all competitors combined.

Titleist is also first in iron sets (19), sand, lob and approach wedges (83), and utility irons (6), with six new prototype Titleist 712U models in play this week.

Leading into the first major of 2013, Titleist golf ball players have combined for 37 wins across the worldwide professional tours, more than five times the nearest competitor with seven and more than all other golf balls combined.

Team Titleist was on the grounds at Augusta National earlier in the week to capture some of the mystique and energy that always accompanies The Masters.  Click on the image above to take a walk with us among the azaleas, magnolias and the pristine fairways and greens found at Augusta National.

And if you hadn't heard, Team Titleist is celebrating the year's first major with an exciting opportunity to take home some limited edition gear.

For details and to enter the sweeps, Click Here and be sure to watch the video below for a glimpse of the exclusive prizes.

Its a great honour to get invited to play in The Masters each year, and this year Titleist Pro V1x Loyalist and 2012 Asian Tour Order of Merit winner Thaworn Wiratchant received a special invitation to play in the years first major. 

Team Titleist South East Asia caught up with Thaworn at the Thailand Open earlier in the year to chat about what the invitation means to him, what his expectations are and how he's hoping to do at The Masters.

Check out this video to see what he had to say. Team Titleist South East Asia wishes Thaworn all the best this week.  

Video: Masters Moments

A Masters moment is an experience or shot that will never be forgotten. A short period of time that will live forever in our memories.

For Titleist Brand Ambassadors Tim Clark and Matteo Mannasero, it's their first drive down Magnolia Lane. Ask Pro V1x loyalist Luke Donald and it's all about making a memorable chip-in birdie on 18.

And who can forget Pro V1x loyalist Louis Oosthuizen's double-eagle last year or Titleist Brand Ambassador Adam Scott's ace on 16.

These are just a few of the moments that make the Masters so special for players and avid golfers.

Watch the video above for more on these special memories.

For every green jacket won, most golf fans can remember a single, or series of memorable putts.

Among discussions with players trusting a Titleist golf ball this week at Augusta, Titleist Brand Ambassador Bill Haas reminded us that no one has ever had a poor week on the greens and won the Masters.

Even when Team Titleist asked defending champion and Pro V1x loyalist Bubba Watson about his most memorable shot of 2012, his reply surprised many of us, "Everyone thinks the hook-shot was the shot of the year, but it was the six-incher going in."

Titleist Brand Ambassador Jason Dufner remarked that the speed and severity of the slope at Augusta National is not like anything else on tour.

Pro V1x loyalists Lee Westwood and Louis Oosthuizen added that feel and imagination are the two keys to navigating the greens and making putts.

Every player has their own read, and their own line at Augusta National. But no matter how the ball goes in the cup, the result is the same exhilaration for everyone.

Video: An Invitation to the Masters

An event steeped in history and tradition, earning an invitation to the Masters means that you are also playing some really solid golf. And in turn, each player is humbled by the honor of his invitation.

So what is it like driving down Magnolia Lane and teeing it up at Augusta National? 

Watch the video to see what makes Augusta so special to Titleist Brand Ambassadors Adam Scott, Matteo Manassero, Bill Haas, Jason Dufner and Zach Johnson along with golf ball loyalists Luke Donald and Louis Oosthuizen.

This is Masters Week.