It's a party atmosphere in Phoenix this week and it's a tradition at The Stadium Course TPC Scottsdale for fans to let their hair down and become more...vocal.

 And as players prepare for the unique challenge of the boisterous crowd and the need to go low, Titleist is the overwhelming top choice in golf balls at the Waste Management Phoenix Open with 84 players in the field of 132 relying upon a Pro V1 or Pro V1x golf ball, nearly five times the nearest competitor with 17. 

Titleist was also the favorite in the sand, lob and approach wedge (114) and putter (45) categories.

Embracing the lively setting will be a key to success this week, as Pro V1x loyalist Bubba Watson revealed in an interviewing following his stellar 7-under-par 64 in the opening round.

“You know, the fans really get into it. When you come here, you have to know and you expect that, expect the jitters, expect the boos, expect the cheers. So I love it. It's our one time to get inside a football stadium basically and have fun.”

Nowhere will the roaring, applauding and heckling be louder than on the 16th hole, a 162-yard par-3 that features one of several man-made amphitheaters from which The Stadium Course derives its name. The hole offers a great chance for birdie and the crowd is always ready to send a cheer that echoes across the course when a solid tee shot is delivered.

It will be birdie or bust this week in the desert, as the winning score at the WM Phoenix Open is typically more than 20 strokes under par.

Check out the video above to get an inside-the-ropes view as Team Titleist caught up with a number of Pro V1 and Pro V1x players earlier in the week, including Titleist Brand Ambassadors Scott Stallings, Matt Jones, Webb Simpson, Marc LeishmanBen Curtis and Morgan Hoffmann, to name just a few.

Good luck to all of #TeamTitleist!