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I live in Japan and they market them here as a premium ball. They go for about $80/dzn in local shops and are priced about $10-$12 higher than ProV1's (not sure why). I received a free sleeve from the Titleist apparel store in Tokyo as a promo gift and I have to say, not very impressed at all. I got way too much side spin and didn't like the feel overall. I do agree, a very durable cover which was great but I found it to be almost too hard which felt odd to me. It didn't feel like a premium ball, more like a very expensive distance ball. But, what do I know... just my $0.02
A few weeks ago i purchased the same balls, and i think they are f a great ball i play the titleist NXT Tour and i think they have some real similarity's