Last week I had the experience of volunteering at the Colonial's short game area. I was by the sand bunkers near the buckets of balls. There were buckets for all the major brands on tour. What blew me away was how many of the guys wearing the competitors' brands from head to toe came over and asked for a bucket of Titleist "Reds" the ProV1x's. If that's not a testimony of how great the Titleist product is, then I don't know what is. Even professionals that are being paid by Titleist's competitors are using Titleist when it counts the most.