You remember the first time you hit a Titleist? For me it was on a par 3, I took the ball out of my bag (I have a habit of saving new balls). There was a sand bunker in front of the pin. My flight was always low and skipping. I was hitting a Top Flite ball (yeah, remember those?). I took the Titleist and just went for the pin. Low and behold the ball went high and far. Right over the bunker. I thought I went over the green. But my ball dropped on the green and checked up about ten feet front of the pin. Right between the bunker and the flag. After seeing the results I was hooked! Such a great feeling, a well struck Titleist golf ball.