I'm interested in getting my clubs custom fit to myself. I've always bought standard club sets with a stiff flex, and any differences from my previous set I rectify by tweaking my swing. I haven't struggled too significantly to make this system work for me, but what are the benefits of having my clubs fit to me? What is the process generally, and does the fitter actually bend or reshape my clubs?
Pardon the rookie question, just have no experience with the process. Thank you!