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Posted: December 1, 2011
Staying true to its heritage of crafting high performance clubs for serious golfers, Titleist introduces new MB and CB forged irons (712 Series) featuring improved looks, feel and performance. Both models build upon the tour-proven classic designs of their 710 series predecessors. Brought to market in 2009, the 710 MB and CB irons confirmed Titleist as the leader in traditional forged iron design. In fact, since their initial launch, the Titleist MB has been the most-played iron model on the PGA TOUR. In combination with the CB, AP1 and AP2 models, Titleist irons have consistently been a leading choice of players across the worldwide professional tours.
“When we started formulating plans for the new MB and CB designs, we knew that the project would be a reinterpretation, not a complete reinvention,” said Steve Pelisek, General Manager, Titleist Golf Clubs. “The original MB and CB models were so well received on Tour, as well as in the marketplace, that we knew we had succeeded in delivering the core design fundamentals that resonate with the traditional blade player. We did identify through our work with the world's best players, however, some areas where we could make improvements, which we incorporated in the new models. The new MB and CB still embody those key design elements that made the first generation so well accepted." New MB and CB irons: The new MB and CB irons maintain the classic lines, profile, solid sound, feel and shot-shaping precision of classic forgings. However, they also provide modern playability, a benefit resulting from more than thirty years of player research and development, engineering innovation and advances in manufacturing processes. The new MB is a classic muscle back forged iron, while the new CB, also forged, features a shallow cavity-back design. Both the new MB and CB feature a redesigned back that features a faceted surface across the back affectionately know as the "dog bone.” This surface is larger in the heel and toe while narrowing behind the impact area. This feature locates more mass behind the impact area for the traditional solid feel expected from blade irons.
Both new models feature a Tour-preferred satin finish that reduces glare and accentuates the toe and topline profile for easier alignment of the face and confidence at address. Based on player feedback, the sole of the new MB has been improved, with trailing edge and heel relief for reduced resistance through the turf. The new MB sole is great for players with a shallow angle of attack who tend to pick the ball off the turf, while the slightly wider sole CB helps players that are more aggressive through the turf. Below is a comprehensive list of features and benefits for the new MB and 7 CB irons:
NEW TITLEIST MB IRONS FEATURES AND BENEFITS
Overview/Player Profile: High performance muscle back forged irons with improved feel, classic looks and superior shot control for the highly skilled golfer. Forged from 1025 carbon steel with modern satin chrome plating, MB irons feature constant blade length, minimal progressive offset and a thin topline.
Solid Feel: New muscleback design with mass behind the impact area for solid feel.
Traditional Shape: A thin but soft topline and rounder profile provide a classic but improved contemporary look.
Tour Validated Flight: Traditional blade irons with Tour-standard lofts for player preferred shot and trajectory control with workability.
Shot Making Confidence: A smaller, constant blade length with minimal progressive offset for preferred set up appearance and superior shot making and minimal turf resistance.
Modified High Performance Sole: Narrow, cambered sole with optimized bounce angles for crisp contact. Enhanced relief in the heel and trailing edge provides greater playability and better turf interaction.
Stock Shaft and Grip: High performance, tour-proven Dynamic Gold steel shaft provides player preferred feel, weight feedback and shot control. Tour-proven feel and traction of the new Titleist Tour Velvet Rubber by Golf Pride. Additional shaft, grip, length and lie options available through Titleist Custom.
Grooves: Modified V (42 degree wall), 2010 conforming.
Price/Availability: Available in right and left hand on November 18. MSRP: $140 per club/steel; $165/graphite.
NEW TITLEIST CB IRONS FEATURES AND BENEFITS
Overview/Player Profile: High performance, forged cavity back irons with improved feel, classic looks and superior shot control for the highly skilled golfer. Forged from 1025 carbon steel with modern satin chrome plating, CB irons feature constant blade lengths, minimal constant offset and a think topline.
Improved Solid Feel: Optimized shallow cavity muscle design with mass behind the impact area for solid feel.
Superior Appearance: A soft topline and rounder profile provide a classic but improved contemporary look.
Tour Validated Flight: Traditional blade irons with Tour-standard lofts for player preferred shot and trajectory control with workability.
High Performance Sole: Slightly wider cambered sole for smooth turf entry and release.
Grooves: Modified V (42 degree wall), 2010 conforming.
712 MB Irons
712 CB Irons
ON TOUR: When Titleist debuted its new 712 series (AP1, AP2, CB, MB) prototype irons at the AT&T National, 19 players transitioned the first week they were available, including Nick Watney, who won the event playing the new AP2 model the first time he used them in competition. Two weeks later, Titleist Brand Ambassador Chris Kirk trusted a set of new 712 CB prototype irons to capture his first PGA TOUR title at the Viking Classic, while runner-up, Tom Pernice, Jr. opted for the new 712 AP2 model. The same week at the 140th Open Championship, Titleist Brand Ambassador Rickie Fowler posted his first career top-5 finish in a major after playing the new 712 MB prototype irons for the first time in competition.
Born from the unique artistry and clubmaking experience of Bob Vokey and his longstanding dedication to true craftsmanship, Vokey Design Wedges have earned the reputation as the game’s finest short game tools. Since 1998, Vokey Design wedges have earned overwhelming success as the leader in the marketplace and the unmatched favorite of players across the worldwide professional tours. In fact, Vokey Design wedges have been the #1 wedge on the PGA Tour in terms of count and wins for eight consecutive years.
Now, for the first time since the U.S.G.A. and R&A instituted a rules change in 2010 governing golf club grooves, Titleist introduces a completely new line of Vokey Design Spin Milled wedges designed to maximize performance within the limits of the new regulations. The 2011 SM4 Vokey Design wedges feature Tour Extreme (SM4) scorelines – 17 precise, individually cut and 100% inspected grooves that aggressively approach the very ceiling of groove edge radius limits under the new specifications. Using computer aided design (CAD), 2011 SM4 wedges also feature new head designs, inspired by Bob Vokey’s tour-proven 200 series wedges. With twenty-one loft and bounce combinations and five different sole grinds that Bob Vokey developed through his research and work with the best players in the world, the 2011 SM4 Vokey Design wedges represent the next evolution in the most renowned scoring clubs in golf.
In 2009, when the U.S.G.A. and R&A announced their joint decision to limit groove volume and the sharpness of groove edge radii, club manufacturers including Titleist scrambled to develop clubs (particularly wedges) that would satisfy the new “Condition of Competition” requirements that would go into effect on January 1, 2010. Titleist’s response came in the form of the Vokey Design Spin Milled C-C wedge, a modification of the popular Spin Milled 2 wedge that already anchored the Titleist wedge line. C-C wedges featured new scorelines with rounder edges that imparted significantly less backspin, launched the ball higher and added more run-out to shots that the standard Spin Milled 2 grooves. Because there was so little time to retrofit existing designs, Titleist necessarily took a conservative approach to the new C-C pattern.
“During the whole rule-change process our number one priority was to protect our players,“ explained Steve Pelisek, GM Titleist Golf Clubs. “We had to ensure that 100% of the Vokey wedges used in competition would comply with the new regulations. So, we weren’t able to pursue as aggressively the outer line in the sand that the ruling bodies had established. What is so exciting about SM4 wedges is that we’ve now had adequate time to prepare and develop a thorough solution to the performance challenges that the new rules presented.”
Much of the success of the Vokey SM4 project can be credited to the decision by Titleist to invest in technology that establishes 100% inspection of every groove on every Vokey SM4 wedge that is produced. Each groove is evaluated using computer-guided plotting technology in which a sensored stylus is piloted to trace the contours of each groove. Three-dimensional coordinates are recorded and plotted as the stylus moves. This data can then be translated into measurements of the groove’s total volume and edge radii. “Our development of an automated, absolute inspection process is significant,” said Dan Stone, Vice President, Research and Development, Titleist Golf Clubs, "because it enables us to machine our grooves right up against the edge of the maximum allowable 0.011-inch radius specification. We can now push the envelope on performance, giving players the highest possible spin and trajectory control without fear of non-compliance.”
NEW ADVANCES IN THE SM4 VOKEY DESIGN WEDGES
Like their Spin Milled predecessors, 2011 SM4 Vokey Design wedges are made from soft 8620 carbon steel and feature Titleist’s industry-leading Spin Milled construction technology that provides superior performance regardless of groove configuration. 2011 SM4 Vokey Design wedges have a CNC-machined perfectly flat face and precisely cut groove geometry using a new formed cutting tool that creates a tighter tolerance on both the groove size and edge radius. The face surface is also precisely machined with a series of milled micro edges resulting in higher face friction than with a polished wedge face. The resulting additional ball spin retention achieved from this higher friction is particularly advantageous on partial shots, where grooves have much less impact on spin.
2011 SM4 Vokey Design wedges also undergo a unique localized face heat treatment that substantially increases the durability of the wedge’s groove edge radii. In tests that compared heat treated faces to untreated, Titleist found that the heating process, though it created no discernable difference in feel, did substantially impede the loss of spin due to wear. In the tests, treated and untreated wedges were used to hit bunker shots to simulate normal wear over time. After 400 bunker shots the spin rates for each wedge type were then compared. The untreated wedges lost over 2,000 rpm of backspin while the heat-treated wedges lost less than 1,000 rpm. Another positive effect of localized face heat treatment is better launch angle retention. During the same 400-bunker-shot period, the launch angle on the heat-treated wedges increased less than one degree. In contrast, the untreated wedges experienced an increase of three degrees, a substantial jump that results in meaningful deterioration of both distance and shot control.
Another innovation that players will find in the 2011 SM4 wedges is a change in groove configuration. After the original C-C wedges were released, the Vokey Design team continued to investigate ways to recapture some of the spin and performance that was lost under the new groove guidelines. In 2010, a conforming prototype groove design was tested and manufactured for use on Tour only. This prototype maintained the 14-scoreline pattern of the C-C wedge, but each groove was deeper and narrower in cross-section and utilized more aggressive groove edge radii. This prototype regained 600 rpm of backspin as compared to the original C-C wedge, which, in turn, had lost upwards of 3000 rpm of backspin on full shots hit from the rough as compared to the 2009 Spin Milled 2 groove pattern.
This prototype testing continued and evolved into the SM4 design. In the SM4, each groove is narrower in cross-section than the 2010 Tour prototype, but as deep. The SM4 groove radius is also sharp; tight manufacturing tolerances allow the grooves to approximate the 0.011-inch edge radius limit of the U.S.G.A. and R&A. The SM4 groove was designed to be narrower in order to accommodate more grooves. The SM4 makes use of a 17-scoreline pattern, a combination that proved optimal in player testing. In fact, the SM4 groove pattern outperforms the 2010 Tour prototype pattern, reclaiming over 1,000 rpm in backspin over the original C-C design.
“Seventeen scorelines gives us more teeth on the ball, but it doesn’t impart so much spin that you lose versatility, ” said Master Craftsman Bob Vokey. “I honestly think this pattern strikes a perfect balance. At first, when the new groove regulations were announced most folks were very reactive and wanted to hold on to every rpm of spin they could get. But in truth, a lot of players were hurt by the old big grooves. They spun too much and there were certain shots that could not be executed, like a full shot that would land and release to a back pin. It was very difficult to take spin off those wedges when you needed to. With the SM4, you may lose a little of what I call that “false” spin that you could get out of the rough with the original Spin Milled wedges. But overall, the SM4 gives you back a whole lot of additional shots that will really round out a complete wedge game.”
NEW SHAPE, EXPANDED OFFERINGS
2011 SM4 Vokey Design wedges are inspired by Bob Vokey’s 200 Series designs. Created by Vokey for Titleist in 1999, still widely used on Tour and recently made available to Vokey enthusiasts through Vokey.com’s WedgeWorks custom shop, the 200 Series features a classic teardrop head shape with a high toe peak, shallow heel and a soft trailing edge. Like the 200s, the heads of the new SM4 wedges are slightly larger than the original Spin Milled and C-C wedges and feature dimension and shape progression through the lofts.
“We consider wedges a distinct set of clubs,” explained Vokey. “Take your iron set. You’ll typically have about a 20 to 22-degree difference in loft between your 3-iron and 9-iron. And a 3-iron head looks nothing like a 9-iron head. Same with wedges. You can now have as much as an 18-degree difference in loft from a strong pitching wedge to a weak lob wedge. Your pitching wedge should have a different shape, topline, bounce and leading edge than your lob wedge because you’re asking each club to perform very different jobs. This is where CAD has been so valuable.”
The Vokey Design team uses Computer Aided Design (CAD) to dial in proper dimension and shape progression as the models advance in lofts. In SM4 wedges, the clubhead size increases and toplines grow rounder, as do the leading edges of the wedges, as the lofts move from the new SM4 46-degree strong pitching wedge up to the 64-degree lob wedge. This progression follows functionality – squarer toe and leading edge in the wedges that are used to play more full-shots, and rounder toe and leading edge in wedges that are frequently used for partial and touch shots where the club must perform well when played in either an open or closed orientation. Using player feedback and input from Vokey himself, CAD designers proportion the shapes of each SM4 wedge, using simulated testing in the CAD environment along the way to create predictive MOI and center of gravity locations. CAD allows the Vokey Design team to blend the visual features that players require in designs that also deliver functional performance.
In addition to the new 46-degree SM4 pitching wedge, higher bounce models in lofts of 48, 50 and 52 degrees are now part of the SM4 line. All SM4 models now feature a small ribbon of trailing edge relief on the flange, a refinement made by Bob Vokey that results in better sand performance and more consistent turf interaction on full shots. Ten models, ranging from 54 to 64 degrees, will now be offered with specialty sole grinds that Vokey developed on Tour. In addition to the popular “M” grind (a versatile design suitable for many playing styles in a variety of course conditions that is characterized by a crescent-shaped forward bounce surface and relieved wrap surface), the “T” grind as well as the new “S” and “L” grinds have now been added to the stock offerings. The “T” and “L” grinds are aggressive modifications of the “M” grind, offering greater heel, toe and trailing edge relief for less effective bounce. These models are suitable for players with shallow angles of attack and/or firm playing conditions. The “S” grind is named for Titleist Brand Ambassador Steve Stricker, with whom Bob worked to create a sole with heel and trailing edge relief but with a fuller toe to provide added bounce for bunker play.
A full listing of available SM4 Vokey Design models is summarized below:
NEW SM4 VOKEY DESIGN WEDGES FEATURES AND BENEFITS
High performance wedges with tour validated shapes and soles designed by master craftsman Bob Vokey featuring Spin Milled face technology for maximum spin and shot control.
MAXIMUM CONFORMING SPIN through tour extreme grooves that feature 100% inspected, tight tolerance, aggressive groove edges at the limits allowed by the Rules of Golf
SUPERIOR FULL SHOT CONTROL from precise individually cut Spin Milled grooves that deliver optimal spin and predictable launch and flight
MAXIMUM PARTIAL SHOT SPIN and control from the milled micro edge face texture that provides grip on less than full shots
DURABLE GROOVES from a localized heat treatment in the impact area that preserves the precise milled grooves and micro edges
IMPROVED TURF AND SAND PERFORMANCE through a neutral entry angle, trailing edge ribbon and tour validated sole designs taken straight from Bob’s tour grinds
MORE CHOICES of models, lofts, bounce and sole grind options to cover yardage gaps and all designed to help you hit it close
IMPROVED APPEARANCE with a slightly larger teardrop profile and CAD generated progressive leading edge, toe profile and topline radius
GREAT LOOKS in three distinct finishes: Tour Chrome, Black Nickel and Oil Can
If you have any further questions on the new SM4 Wedges, feel free to email us at asktitleistSEA@acushnetgolf.com
Notably prominent across the worldwide professional tours, with club professionals and competitive amateurs, and the undisputed choice of more players and more winners on the PGA TOUR for 14 consecutive years and counting, Scotty Cameron by Titleist putters inspire pure putting confidence. Designed, developed and refined through product and player research conducted at the state-of-the-art Cameron Putter Studio and on practice greens across the world, Cameron putters are precision-milled instruments of uncompromised feel, looks and performance that have come to symbolize a profound blend of art, technology, form and function. As a market leader in the premium putter category, Titleist further solidifies its high performance product offering by enhancing its successful California family of putters.
CAMERON CALIFORNIA PUTTERS – BACKGROUND: Scotty Cameron California putters were born from timeless, tour-proven designs and the modern weighting technology used in the successful line of Scotty Cameron Studio Select putters. Studio Select technology allows for precise balancing of putter head weight with shaft length. This technology, also incorporated into the original generation of California putters, provides a broader range of choices for length and weight to optimize performance for a wide range of putting strokes.
The first incarnation of California putters were inspired by several of Cameron’s favorite designs from among his early Classics and Handmade models. These models appeal to players who prefer more fluid, less geometric lines and whose putting strokes might best be characterized as less “mechanical.” With the California line, these players found that they no longer had to sacrifice performance for an aesthetically pleasing design. With the wide range of weight and length options that the California line offered, these players could now get a perfect fit for their stroke as well as their eye.
NEW FOR 2011: The 2011 California line builds on the form-meets-function achievements of the original California putters, accentuating an important Scotty Cameron design principle – visual flow.
“My main objective for the new California designs was to take the visual flow to a new level,” explained Master Putter Designer Scotty Cameron. “When you look down at a great putter in the address position, it’s easy to imagine the putter head flowing naturally right into the ground. The refinements we made to these five new models meet and exceed that ideal. It might be a bit esoteric, but you get the sense that water won’t splash off these putters. It looks like water will just roll off the contours of the putters and shed gently off the edges.”Over thirty refinements were made in order to achieve the balanced shapes and blended surface and edge transitions found in the new California putters. Angles in the face, sole and neck are precisely milled to ensure that each model presents a perfectly square set-up at address. Incorporating a trend that has become popular among Cameron enthusiasts on Tour, the new California putters feature deeper milling in the face of the putter. This modification results in a softer sound at impact, yielding a feel that many better putters prefer.
Each California putter is equipped with a new Pistolero grip with a dancing Cameron logo for a secure hold and great feel in the hands. Also new for 2011, the California putters feature a new Sea Mist finish and recessed red Tour dot graphics that call to mind the tail lights of vintage American automobiles. Coupled with the clean uninterrupted appearance of the stepless shaft, the new California graphics create a modern but timeless look.
Cameron California putters are precision milled from soft 303 stainless steel and fitted with circular weights in the heel and toe that allow each model to be offered at 33”, 34” and 35” lengths well as 34”H and 35”H heavier weight configurations. In addition, California putters can be lie adjusted +/- 2 degrees off the standard 71 degrees for even greater fine-tuning. The new line features five models – Del Mar, Fastback, Monterey, Monterey 1.5 and Sonoma - characterized by blade and mid-mallet style heads with five different neck styles. In combination, all these different options make it easy for players to choose a Cameron California putter with the appearance they prefer, the length and weight they need, and a neck configuration that provides the proper amount of toe flow during the stroke.
Each Cameron California putter features a draft sole design that keeps the putter square in the playing position for proper alignment and a high toe set-up that reduces the tendency for players to raise the toe and aim left of target. All five California models are also appointed with a new simulated carbon fiber headcover.
CAMERON CALIFORNIA MODEL DESCRIPTIONS
Del Mar: A heel shafted mid mallet for maximum toe flow during the stroke. Designed with a single sightline on the back flange and a flare neck hosel with a ¾ shaft offset. Available in both right and left hand.
Fastback: A modified Newport-style mid mallet design featuring a more compact head heel-to-toe with a rounded back flange, three sight lines and a single bend shaft with a full shaft of offset. The Fastback is a near face-balanced putter with minimum toe flow. Formerly offered in the Studio Select line, the Fastback replaces the Hollywood in the California line. Available in right hand only.
Monterey: A blade body with smooth double-step flange with a back pocket and single site line, the Monterey features a plumbing neck hosel with a full shaft of offset for medium toe flow. Available in both right and left hand.
Monterey 1.5: A blade body with smooth double-step flange with a back pocket and single site line, the Monterey 1.5 features a medium flare neck hosel with a ¾ shaft offset for near-maximum toe flow. The Monterey 1.5 replaces the Coronado model in the California line. Available in right hand only.
Sonoma: A compact mid-mallet with a D-shaped back flange and sight line. The Sonoma features a round flow neck with ¾ shaft of offset for medium toe flow. Available in right hand only.
Further customisation of any Cameron putter is available through Scotty’s Custom Shop at www.scottycameron.com.
ON TOUR: Every year since 1997, Scotty Cameron putters have been the choice of more players and more champions on the PGA Tour than any other brand. This year is no different, as players have trusted a Scotty Cameron putter for a Tour-leading 17 victories on the 2011 PGA Tour. The winners include first-time PGA Tour champions Chris Kirk, Scott Stallings, Scott Piercy and Kevin Na who trusted Cameron putters to win at the Viking Classic, Greenbrier Classic, Reno-Tahoe Open and, most recently, the Justin Timberlake Shriners Hospitals for Children, respectively. Nick Watney trusted his Scotty Cameron putter to win twice in 2011, at the WGC – Cadillac Championship and the AT&T National. Rory McIlroy turned in a performance for the ages with his Cameron putter, lapping the field en route to his first major title at the U.S. Open. With additional wins across seven different worldwide professional golf tours in 2011, including the 140th Open Championship, Scotty Cameron loyalists have accumulated 46 victories year-to-date.
For more information about the new Scotty Cameron California Putters, feel free to email us at asktitleistSEA@acushnetgolf.com
As one of five players competing on on home soil this weekend at the Presidents Cup in Australia, Titleist Brand Ambassador Adam Scott has a pretty good idea what to expect when things officially kick off Thursday at Royal Melbourne Golf Club.
"To be in the Presidents Cup down there is going to be as big as it gets for golf," said Adam, who is playing this week in his fifth Presidents Cup.
In the above video, Adam gives Team Titleist an overview of what to expect at Royal Melbourne, from the challenging greens to the passionate fans. Check it out.
Believe it or not, Titleist Brand Ambassador Webb Simpson's 2011 résumé gets even stronger this week.
Simpson, who won twice this season on the PGA Tour while climbing from 213th to 10th in the Official World Golf Rankings, is making his Presidents Cup debut Thursday in Australia.It's been four years since Webb last represented the United States, having played as an amateur on the 2007 U.S. Walker Cup and Palmer Cup teams.
We recently caught up with Webb to talk about his thoughts on team golf and teeing it up this week at Royal Melbourne. Check out what Webb had to say in the above video.