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Posted: September 6, 2013
Looking to put a little extra power behind that next tee shot? Well, we checked in with Pro V1x loyalist Bubba Watson for a little advice on how you can bring some “Bubba Golf” to your game.
We figured, who better to ask about powering up own our long games than the man who has turned it into an art form? The former Masters champion has led the PGA Tour in driving distance in four different seasons, a distinction that has also helped him capture four PGA Tour titles.
As Bubba described to us, the key to powerful driving is to "extend toward your target, and swing hard!"
So, take a look at the video above to hear the rest of what Bubba has to say on how you can hit your drives with more authority the next time you’re staring down a wide-open fairway.
(Sept. 3, 2013) – Precision engineered for advanced performance, the new Titleist AP1 and AP2 irons deliver longer flight with increased forgiveness and a more solid feel.
Precise iron play requires both distance and control, hitting shots that fly the desired distance with the proper trajectory to softly land the ball near the pin. The new AP1 and AP2 (714 Series) irons, available in golf shops worldwide beginning Nov. 8, feature progressive designs developed by the Titleist Golf Club R&D team to produce optimum launch, trajectory and distance for each loft.
Advanced CG height progression, precisely designed into both models, creates higher launching long irons and flatter launching short irons for more carry distance with outstanding control to help players stop the ball on the green, closer to the hole.
Titleist R&D also utilized innovative tungsten weighting and manufacturing technologies to make AP1 and AP2 the most forgiving irons in the game at the head sizes and blade lengths preferred by serious golfers. Performance-engineered profiles with precisely placed high density tungsten weighting in the long and mid irons help produce higher MOI, increasing the speed on miss-hits to provide consistent distance without sacrificing workability or shot control.
The new AP1 irons are the longest, most forgiving irons Titleist has ever made, with a multi-material, dual cavity design for players that want maximum distance, forgiveness and solid feel in a great looking progressive game improvement chassis. The new AP2 models are multi-material forged irons that offer distance with trajectory control and forgiveness with workability in a solid feeling, great looking tour-proven chassis.
“When it comes to iron play, distance without the ability to stop your shot is meaningless. You have to hit the ball far enough to reach the green, but also have the proper ball flight to stop it near the hole,” said Steve Pelisek, General Manager, Titleist Golf Clubs. “What our R&D team has accomplished with the new AP1 and AP2 models is impressive, effectively taking each individual iron as its own design and optimizing its performance to provide longer distance, more consistent distance and stopping control, even when you don’t hit a shot perfectly.”
The new irons debuted on the PGA Tour this summer to immediate validation and success, with two instant converters to the new AP2 models quickly earning breakthrough victories. Jordan Spieth won his first-career PGA Tour title at the John Deere Classic with new AP2 irons in the bag, just two weeks after the clubs launched on tour. Soon after, Jason Dufner played new AP2’s in winning the PGA Championship for his first major title.
LONGER, PRECISE FLIGHT: Titleist Golf Club R&D designed the new AP1 and AP2 irons to provide the best combination of trajectory and distance control. The long and mid irons feature improved dual-cavity constructions (AP1 has a new, deep undercut; AP2 has a 25-percent thinner upper cavity face) with high density tungsten efficiently placed low in the head for lower CG, making it easier for players to launch the ball higher for more carry distance. The short irons have a thicker upper face and narrower sole that help raise the CG for a lower, flatter trajectory with outstanding control into the green.
The short iron lofts in both AP1 (#7-W) and AP2 (#6-W) have been strengthened 1 degree to help lower launch and increase ball speed for more distance. A second AP1 gap wedge (52º) has also been added to help with set gapping.
“We’ve really taken progressive design to another level to get that flight and forgiveness where we want it,” Pelisek said.
To ensure proper CG height throughout the set, high density tungsten is placed low in the bottom of the hosel of the AP2 P and W irons. This also helps make for a better transition to utility wedges, which typically have the CG slightly closer to the heel.
MAXIMUM FORGIVENESS: AP1 and AP2 irons provide the most forgiveness in the game at their tour-proven blade sizes. High density tungsten is precisely placed low in the toe (and co-forged into the heel of AP2) of the long and mid irons to create high MOI that drives higher ball speeds across the face for more consistent distance on off-center hits.
“Every player can benefit from added forgiveness. You always want to maintain distance so that you carry that bunker, or water hazard, even if you don’t catch it on the center of the face,” said Dan Stone, Vice President of Titleist Golf Club R&D. “There’s a progression in how we design irons. Since long irons require more speed and are more difficult to hit for most players, we try to maximize the forgiveness. You can design more forgiveness into an iron by simply make the head bigger, but in doing so, we would give up control. And Titleist wants to use a profile and shape that players prefer. So we push the envelope with high density tungsten in order to maximize forgiveness while retaining the look that serious golfers want to play.”
CO-FORGING PROCESS: Pioneered by Titleist R&D, the co-forging process allows for the extreme placement of high density tungsten low and out on the heel of the AP2 long irons. The result is higher launch with maximum forgiveness, without the loss of workability or shot control, at the AP2’s constant, tour-preferred blade length.
The tungsten co-forging process takes place in the middle of the AP2’s standard forging process. The partially forged head is removed from the forging die, after which a pilot hole is drilled into the heel. The hole is seeded with the tungsten weight and a steel cap. The head is then returned to the forging die where the tungsten is precisely hammered into place.
“The co-forging process really illustrates the critical thinking and the tremendous design and engineering expertise we have in Titleist R&D to keep finding way to improve our irons,” said Marni Ines, Director of Titleist Irons Development. “We have more discretionary weight to play with on the AP2 because of its smaller chassis, which provided us the opportunity to place tungsten in the extreme perimeters of the club head. On average there are over 40 grams of tungsten in the long and mid irons (#3-7), which is around 20 percent of the total head weight. This efficient weighting produces high MOI in a tour-proven profile.”
MORE SOLID FEEL: Progressive CG not only helps flight the AP1 and AP2 irons properly, it also helps provide solid feel. The optimized CG heights are positioned closer to the point of impact, resulting in a larger sweet spot for a more solid feel on every shot.
A new face support bar in the AP1 long irons further tunes face vibrations for improved feel at impact. With both models, increased face thickness in the short irons adds mass behind the ball for a more blade-like short iron feel.
IMPROVED SOLE PROFILE: AP1 and AP2 irons feature a new pre-worn leading edge that reduces digging at the point of turf entry, and increased camber (more in the short irons) that helps control divot depth to allow a smooth entry and release from the turf for a more playable sole.
An improved hosel-to-leading edge blend reduces the appearance of offset through both sets, while the AP2 8, 9 and P irons feature a reduced heel height for a more proportioned, compact profile.
AP1 long irons feature a wider topline that adds confidence, while AP1 short irons have a slightly thinner topline and sole for a more playable, solid visual.
Both AP1 and AP2 feature a satin polish playing position with bright polish cavity highlights for superior appearance at address.
PRICE AND AVAILABILITY: The new Titleist AP1 and AP2 (714 Series) irons will be available in golf shops worldwide beginning Nov. 8. AP1 irons have a MSRP of S$1,400; RM3,010 (steel); MSRP of S$1,645; RM3,780 (graphite) AP2 irons have a MSRP of S$1,880; RM4,252.50 (steel).
ON TOUR: Nearly 40 players on the worldwide professional tours have already switched to the new AP1 or AP2 models since the seeding and tour validation process began in late June at the PGA Tour’s AT&T National. At the John Deere Classic, just two weeks after the new models made their debut on tour, Jordan Spieth trusted the new AP2’s to three-consecutive 65s and a maiden PGA Tour title.
Less than a month later, Jason Dufner earned his first major title at the PGA Championship playing a new set of AP2 irons and, as one national golf magazine cover boasted, “lots of precise iron shots.” Dufner hit 54 of 72 greens in regulation at Oak Hill, which ranked third overall for the week.
“The new AP2’s are really nice. The soles are better, the bounce is configured a little bit differently, and the feel is better,” Dufner said. “They just feel real solid through the strike, there’s no turf grab with the leading edge and they’re just going right through the turf really nice. They feel really solid all around, even if you catch one a little thin or a little heavy they still seem to hold their flight well.”
On the Web.com Tour, Peter Malnati also gamed a new set of AP2’s in winning the News Sentinel Open, birdieing five of his last seven holes.
Other players who have already put AP2 irons in their bags include: Ben Crane, Kevin Na, Brendon de Jonge, Jbe Kruger, Jason Bohn, Mark O’Meara, Brad Faxon and Jay Haas. Ben Curtis switched to the new Titleist AP1 irons the first week they were available.
DOWNLOAD IMAGES: https://titleist.imagerelay.com/sb/22f5c920-3cbc-42e1-a68c-48bee1a6ba67
NEW AP1 (714 SERIES) IRONS: FEATURES AND BENEFITS
PRECISE FLIGHT with optimum launch, trajectory and distance. More carry distance from higher launching, low CG long irons. More control from compact, flatter launching short irons.
INCREASED FORGIVENESS from the deep, undercut, dual cavity design with high density tungsten weighting. More distance on miss-hits with maximum ball speeds across the face from the high MOI design.
MORE SOLID FEEL through the set from the progressive CG (lower in the long irons). Smooth turf release from the camber sole with pre-worn leading edge.
IMPROVED PROFILE with progressive blade length, topline, and sole widths. Superior appearance with a satin polish playing position with bright polish cavity highlights.
STOCK SHAFTS: AP1 stock shafts feature two high performance, flighted designs to match the flight goals of the new irons. The True Temper XP 95 features a flighted launch with great feel and is 15g lighter than the stock steel shaft in the 712 Series. The Mitsubishi Kuro Kage 65 is a lightweight graphite shaft with higher, flighted launch and great feel.
NEW AP2 (714 SERIES) IRONS: FEATURES AND BENEFITS
PRECISE FLIGHT with optimum launch, trajectory and distance by loft. More carry distance from the higher launching, low CG long irons. More control from the thicker face, flatter launching short irons.
INCREASED PLAYABILITY from the dual cavity design with high density tungsten weighting. Consistent speed on miss-hits from the high MOI design for better distance control.
SOLID FEEL through the set from the progressive CG (lower in the long irons). Crisp turf release from the camber sole with pre-worn leading edge and beveled trailing edge.
TOUR PROVEN PROFILE with progressive weighting, face thickness and sole widths. Superior appearance with a satin polish playing position with bright polish cavity highlights.
(Sept. 3, 2013) – The new Titleist CB and MB irons, high performance, tour-proven forged blade irons, provide maximum shot control with improved address profiles and enhanced feel through the turf.
Available in golf shops worldwide beginning Nov. 8, the new CB and MB (714 Series) irons maintain the core design fundamentals that have resonated with highly skilled, traditional blade irons players since their initial launch in 2009, delivering advanced shot and trajectory control with classic solid feel and contemporary looks. The Titleist Golf Clubs R&D team has made improvements to the sole, leading edge and hosel of the new models for smoother ground interaction and a more confident visual at address.
“When we ask tour players what we can do to improve the CB or MB irons, their immediate reaction is always the same: Don’t do anything. It’s a welcomed challenge for our R&D team,” said Steve Pelisek, General Manager, Titleist Golf Clubs. “Through advanced computer modeling and extensive player testing we’ve been able to really fine tune these new designs and provide more performance. The new CB and MB models allow players to work the ball high and low and left and right with a solid blade feel, and now they look better at address and perform even better through the turf.”
Forged from 1025 carbon steel, the new Titleist CB and MB irons feature tour-preferred constant blade lengths with minimal progressive offset for maximum workability. Compact shapes with precise CG locations and traditional tour lofts deliver the proven flight, feel and shot-making confidence that have made CB and MB the choice of many of the world’s best players.
The new CB irons feature an optimized shallow cavity-back design with an inner cavity muscle behind the impact area for solid blade iron feel. MB is a classic muscle back forged iron, delivering great feel from muscle back weighting positioned behind the sweet spot.
The sole design of both CB and MB features a pre-worn leading edge for crisp ground contact and less digging at entry, and a smooth sole width progression as you move through the set to enhance ground interaction. The slightly wider CB sole now features increased front-to-back camber for better turf release and playability from a variety of attack angles.
“The feel of an iron isn’t just about the feel at impact. An often overlooked component is how the iron feels after impact, going in and out of the turf,” said Dan Stone, Vice President, Titleist Golf Club R&D. “For most tour players the ball has already left the face by the time the club enters the turf. But how the club goes through the turf can significantly affect what the player feels. One of our main goals with the new CB and MB irons was to make that turf feel smoother and easier.”
The new CB and MB models have an improved address profile with a slightly straighter leading edge that promotes a square setup and a new hosel-to-leading edge blend that creates less visual offset.
“The type of player that plays CB or MB does not want to see any offset,” said Marni Ines, Director of Titleist Irons Development. “We’ve been able to reduce the appearance of that offset in the new models by better blending that transition from the hosel to the clubface.
“We’ve really taken our designs to a new level using CAD technology, by creating formulas that drive the shapes and proportions we want to achieve. As a result, we have more consistent shapes and more consistent performance through each set.”
The profile in the CB #8, #9 and P irons has also been modified by reducing the PAR (heel) height for a more compact shape.
CB and MB feature a Tour-preferred satin finish that reduces glare and accentuates the toe and topline profile for easier alignment of the face and confidence at address.
ON TOUR: More than 75 players across the worldwide professional tours have already added new CB and MB irons to their bags, including Matteo Manassero (MB), Tim Clark (CB), Geoff Ogilvy (MB) and Graham DeLaet, who played a mixed set of CB and MB irons in registering top-3 finishes at The Barclays (T-2) and Deutsche Bank Championship (3rd).
Gregory Bourdy put a mixed set of the new CB and MB irons in play for the first time at the European Tour’s Wales Open, where he birdied his final three holes to win by two shots. John Riegger, playing the new MB irons, birdied three of his final four holes, to win the Champions Tour’s Boeing Classic.
“The new irons are fantastic, it just has that kind of classic look to them, you put them down and you feel like you know you’re going to hit them straight,” said John Merrick, who finished T-6 at the Canadian Open, the first week he put the new MB irons in play. “They go through the turf excellent.”
“They look great,” said Ben Kohles, who put the new CB irons in the bag the first week they were available at AT&T National. “They have a little bit of a different sole to them, very slight, but you can tell that through impact is a little bit more forgiving.”
Other players that have put the new CB models in play include: Greg Chalmers, D.H. Lee, Brett Rumford, Anders Hansen, Brooks Koepka and Tom Gillis. Those also playing the new MB models include: Rafael Cabrera-Bello, Marc Leishman, Bud Cauley, Soren Hansen, Jimmy Walker and D.J. Trahan.
PRICE AND AVAILABILITY: The new Titleist CB and MB irons will be available in golf shops worldwide beginning Nov. 8. Titleist CB 714 irons (4-P) MSRP S$1,880; RM4,252.50 and Titleist MB 714 irons (3-P) MSRP are at S$2,150; RM4,860.
NEW TITLEIST CB (714 SERIES) IRONS – FEATURES AND BENEFITS
MAXIMUM SHOT CONTROL from the traditional constant blade length with minimal progressive offset.
CLASSIC SOLID FEEL from the compact head shape and shallow cavity with inner muscle.
HIGH PERFORMANCE SOLE with increased camber and blended width progression.
IMPROVED ADDRESS PROFILE with slightly straighter leading edge and blended hosel for less visual offset.
COMPACT SHORT IRONS with slightly reduced blade height in the heel.
STOCK SHAFT: High performance, tour-proven Dynamic Gold steel shaft provides tour-preferred flight, feel, feedback and performance.
NEW TITLEIST MB (714 SERIES) IRONS – FEATURES AND BENEFITS
CLASSIC SOLID FEEL from the compact head shape and muscle back weighting.
Demonstrating perseverance, confidence in himself and trust in his golf ball, Pro V1x loyalist Henrik Stenson topped a world class field and captured his first FedExCup Playoff event title at the Deutsche Bank Championship. Henson’s victory capped a comeback season in which he has played the best golf of his career, and the victory headlined a week in which six winners on the Worldwide Professional Golf Tours put their trust in a Pro V1 or Pro V1x golf ball.
Titleist golf ball players have now earned 105 victories across the Worldwide Professional Tours in 2013, more than three times the nearest competitor with 31 and more than all golf balls combined. In total, 16,453 players have teed up Titleist golf balls in competition on the 2013 worldwide professional tours, more than six times the nearest competitor with 2,452 and more than all competitors combined.
Let's take a trip around the golfing world with the Team Titleist Tour Recap.
• • •
PGA TOUR: Deutsche Bank Championship
Stenson closed with his second consecutive 5-under-par 66, a round that included a dramatic hole-out from a greenside bunker at the 71st hole at TPC Boston. The late birdie effectively sealed the victory and allowed Stenson to coast home with a routine par 5 at the last. Stenson posted a tournament record tying score of 22-under 262, good for a two shot margin of victory.
Stenson becomes the 17th winner on the 2013 PGA TOUR to rely upon a Pro V1 or Pro V1x golf ball, 10 more than the nearest competitor with 7.
Titleist Brand Ambassadors Steve Stricker and Graham DeLaet finished 2nd and 3rd, respectively, while Jordan Spieth tied for 4th following 9-under par 62 on Monday. Spieth finished with three consecutive birdies and an eagle to post his best career single round performance as a professional. DeLaet shot a career-best 62 on Sunday, which included 10 birdies. DeLaet tied for 2nd at The Barclays last week and has now clinched a spot on the International team at this year's President's Cup matches.
Titleist Brand Ambassador Brendan Steele closed with four consecutive birdies to finish at 12-under par 272 (T20) for the event and advanced 20 spots to No. 69 in the FedExCup standings. His performance was significant since only the top 70 advance to the BMW Championship at Conway Farms outside Chicago in two weeks.
Stenson, who tied for second with 25 birdies for the week at TPC Boston, ranked first in GIR, hitting an astounding 84.72% of greens in regulation.
Stenson's first victory of the year caps an impressively consistent past two months which includes runner-up finishes at the Open Championship and World Golf Championship at Firestone and a tie for 3rd at the PGA Championship. He now sits at at No. 6 in the Official World Golf Ranking and climbs to No. 1 in the current FedExCup standings. The performance also assures Stenson his first trip to the season-ending TOUR Championship by Coca-Cola.
QUOTING STENSON:"Pretty perfect timing, I guess," Stenson said. "There's never a bad time to win a golf tournament, I know that much. I'm just pleased I won here. This was a big goal of mine to win a golf tournament after all those nice finishes."
Also finishing among players who finished tied for 9th place or better at the Deutsche Bank Championship were Pro V1x loyalists Brian Davis (8th) and Ian Poulter (T9) and Titleist Brand Ambassadors, Brendon DeJonge (T9), Jason Dufner(T9) and Roberto Castro (T9).
Among the 100-player field at the Deutsche Bank Championship, 61 players relied upon Titleist golf balls, more than four times the nearest competitor with 14.
EUROPEAN TOUR: ISPS Handa Wales Open
Titleist Brand Ambassador Grégory Bourdy opened and closed with 4-under par 67’s to post an 8-under 276 victory total, securing his fourth career European Tour title in dramatic fashion. Bourdy closed with three consecutive birdies to finish two shots clear of fellow Titleist Brand Ambassador and overnight leader Peter Uihlein. Bourdy’s final three birdie putts were successful from 50, 15 and 30 feet, respectively. Uihlein made things interesting with a lengthy birdie putt of his own on the 71st hole to cut the margin to one shot. Bourdy becomes the fifth player across four different worldwide professional tours to win with the new Titleist 714 prototype irons since the seeding process began last month.
With the win, Bourdy advances to No. 19 on the European Tour’s Race to Dubai, while Uihlein improves to No. 26.
QUOTING BOURDY: "It was an amazing round. I made an amazing finish with three birdies in a row and I am so happy. I will remember the finish on this great course for a long time. A lot of great moments have been here; I was thinking about the Ryder Cup on the 18th so I am so proud to win this trophy."
What’s in Grégory Bourdy's Bag?: Titleist Pro V1x golf ball, 913D3 driver (8.°5), 913F fairway metal (13.°5), 913Hd hybrid (18.0°), CB 714 prototype irons (3-4), MB 714 prototype irons (5-PW), Vokey Design SM4 gap (52°) wedge, Vokey Design prototype lob (6°0) wedge, Scotty Cameron R&D Concept 1 prototype putter.
What’s in Peter Uihlein’s Bag?: Titleist Pro V1x golf ball, 913D3 driver (8.5°), 913FD fairway metal (13.°5), 712U utility iron (2), 680 irons (4-9), Vokey Design SM4 pitching (46°), gap (52°) and sand (56°) wedges, Vokey Design Spin Milled lob (60°) wedge, Scotty Cameron Newport putter.
Four of the top five finishers relied upon Titleist golf balls for their success, including Pro V1 loyalist Joost Luiten and John Parry who tied for 4th on 3-under par 281. Of the 156-player ISPS Handa Wales Open field at Celtic Manor, 108 (69%) relied upon Titleist golf balls, more than five times the nearest competitor with 21.
CHAMPIONS TOUR: Shaw Charity Classic
Titleist Pro V1x loyalist Rocco Mediate ran away with the inaugural event, winning by seven shots for his second victory in 17 starts as a Champions Tour rookie. The 50-year-old won the Allianz Championship in February in his first Champions Tour start. Mediate followed up his opening 63 and Saturday 64 with another 7-under 64 on Sunday en route to a 22-under par 191 victory total, equaling the Tour record for lowest total score in a 54-hole event.
Fellow Titleist Pro V1x golf ball loyalist Bill Glasson fired a course-record 62 to finish at 12-under.
Of the 81-player Shaw Charity Classic field, 65 (81%) relied upon Titleist golf balls, more than 16 times the nearest competitor with 4.
JAPAN TOUR: Vana H Cup KBC Augusta
Titleist Pro V1x golf ball loyalist Sung-joon Park claimed his first Japan Golf Tour title at the weather-shortened Vana H Cup KBC Augusta. The 27-year-old Korean fired a final-day 3-under-par 69 that gave him a 54-hole aggregate of 12-under 204, two shots clear of his nearest competitor. Park, who has made all nine cuts this season, finished fourth at the Japan Golf Tour Championship, and tied for second at the Diamond Cup and last week’s weather-shortened Kansai Open Championship. With the win, Park advances to third on the 2013 Money List.
SOUTH AFRICA TOUR: Wild Waves Golf Challenge
Titleist Pro V1x golf ball loyalist Andrew Curlewis earned his second career Sunshine Tour title with a one shot victory at the Wild Waves Golf Challenge. Curlewis closed with a bogey-free 5-under par 65 en route to a 16-under 194 victory total. Fellow golf ball loyalist Desvonde Botes (Pro V1x) tied for second place, one shot back, while Titleist Brand Ambassador Christiaan Basson (Pro V1x, 913D3 driver, 913F fairway metal, 913H hybrid, 712U utility irons, CB irons, Vokey Design wedges, Scotty Cameron Kombi S putter) and golf ball loyalist Ulrich van den Berg (Pro V1x) finished five shots behind Curlewis in a tie for fourth place.
Of the 120-player field, 85 (69%) relied upon Titleist golf balls, more than five times the nearest competitor with 21.
CANADIAN TOUR: The Wildfire invitational
Titleist Pro V1 loyalist Mark Hubbard shot a final round 5-under par 66 on Sunday to capture his first PGA Tour Canada title at The Wildfire Invitational. The 24-year-old sank a 15-foot birdie putt at the par-5 16th hole and then parred in, to post a 20-under 264 total, good for a two shot margin of victory.
Of the 130-player field, 86 (66%) relied upon Titleist golf balls, more than four times the nearest competitor with 21 and more than all competing golf balls
Since late June, the Titleist Tour Support Team has been working with many of the best players in the world to validate the performance of the new prototype Titleist irons. And with more than 70 players worldwide already putting the irons in play, the performance benefits of the new irons have delivered on golf's biggest stages.
As the journey from tour prototype to production continues, we're excited to announce that the new Titleist irons (714 Series) will be available in golf shops worldwide beginning this November. The line-up will once again feature AP1, AP2, CB and MB models.
Team Titleist recently caught up with Chris McGinley, Vice President of Golf Club Marketing, and Marni Ines, Director of Irons Development, to learn more about the new AP irons. So check out the video above to hear Chris and Marni explain how the new AP1 and AP2 irons have been precision engineered in terms of shape, structure and materials for improved longer flight, increased forgiveness, and solid feel.
Make sure you stay tuned to Team Titleist to get the latest news and info as the new family of Titleist irons make their journey from tour prototype to production.