Your handicap plays a role in choosing the right golf ball, but it is often not the most important factor.

At Titleist, our goal is to help all golfers play better and shoot lower scores. Being fit for the right golf ball is an important part of that for every golfer. Why? Because there is no more essential piece of equipment than the golf ball. It is the only piece of equipment used on every shot, and there are game-changing performance differences between golf ball models.

Golfers seeking to play their best and shoot their lowest scores often priortize performance above all else. While other golfers may also have individual preferences that can influence their golf ball selection process. Player preferences can include feel, colour, price, and appearance (play number or markings).