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TITLEIST CELEBRATES 60th CONSECUTIVE YEAR AS THE #1 BALL AT THE U.S. OPEN

Continues to Make Mark as the Longest Running Equipment Success Story in Golf
Launches Commemorative US Open Pro V1 Golf Ball Promotion

Fairhaven, MA (June 9, 2008) - When 156 of the most accomplished professional and amateur golfers in the world gather at Torrey Pines to compete for one of the game's most prestigious titles, more of them will, once again, make Titleist their golf ball of choice.  It will mark the 60th consecutive U.S. Open at which Titleist has been the #1 ball, the longest running equipment success story in golf.

Year in and year out, the U.S. Open is considered one of the toughest tests in golf.  And each year, since the 1949 U.S. Open at Medinah, more players reaffirm that from tee to green, the superior performance and consistency of Titleist is preferred more than all others.  The last two U.S. Open champions, Angel Cabrera and Geoff Ogilvy, relied upon the Titleist Pro V1x golf ball to earn their first major titles.

Titleist continues to outperform all other golf balls on the 2008 PGA Tour with 13 wins year-to-date, more than twice the nearest competitor.  Across the worldwide professional tours, Titleist has been the choice of 74 champions, more than three times the nearest competitor with 20.

"MAKE YOUR U.S. OPEN MARK" PROMOTION:  To celebrate its 60th year as the #1 ball at the U.S. Open milestone, Titleist is inviting www.titleist.com visitors to its “How Do You Mark Your Titleist” module to make their personal marking on a Titleist golf ball related to the U.S. Open.  Twenty entrants will be selected at random to win one dozen Pro V1’s, customized with Titleist’s commemorative 60 years as the #1 ball at the U.S. Open logo.  The promotion, which will run from June 9 through June 28, is an extension of the current “How Do You Mark Your Titleist” television, print and internet campaign.  NO PURCHASE NECESSARY.  Complete official rules are available at www.titleist.com.

Check out some of the world’s greatest players discussing Titleist’s milestone of 60 years as the #1 ball at the U.S. Open at www.titleist.com.

DIRECT FROM THE U.S. OPEN:  The Titleist “Direct from the Tour” feature on www.titleist.com will include exclusive interviews with Titleist ambassadors and golf ball loyalists from the U.S. Open daily beginning Monday, June 9.  It will also include exclusive interviews with players following each round.

Titleist, FootJoy and Cobra comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO).  For more information, contact Joe Gomes, Director of Communications (508.979.3211) or visit us online at www.titleist.com.

 

 

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