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TITLEIST INTRODUCES THE NEW DT SOLO GOLF BALL

“Distance Never Felt So Good”

Fairhaven, MA (January 26, 2009) - Titleist, manufacturer of the #1 ball in golf and the industry leader in golf ball technology, complements its 2010 product line with the launch of the New DT SoLo.  Delivering soft feel, long distance and cut-proof durability along with the exceptional quality that golfers have come to expect from the golf ball category leader, the DT SoLo is reinforced by the positioning – Distance Never Felt So Good. 

 

DT DoLo Sidestamp

“The New Titleist DT SoLo provides golfers of varying abilities with soft compression solid technology which delivers a balanced solution for distance, durability and soft feel, as well as short game control,’’ said George Sine, Vice President, Golf Ball Marketing and Strategic Planning, Acushnet Company.   “Based upon golfer feedback from DT loyalists, we have streamlined our DT golf ball offerings to a single model that delivers a better playing experience for golfers and makes selection easier.”

 

New DT SoLo Images

NEW DT SOLO FEATURES AND BENEFITS:  The New DT SoLo provides golfers with an improved and balanced combination of long distance off the driver and irons, exceptional feel on all shots, and better short game spin and control compared to most other two-piece distance balls.  The New DT SoLo will include a high visibility A.I.M. (Alignment Integrated Marking) sidestamp to assist in alignment off the tee and in lining up putts.
 
•           Large (1.585”), solid, high velocity core formulation, with a soft overall compression. 
•           Soft, durable Ionomer cover blend with a 392 Icosahedral dimple design and Staggered Wave parting line.
•           High visibility A.I.M. (Alignment Integrated Marking) sidestamp assists in alignment at address off the tee and when putting.
•           Cut-proof guarantee.

“The technological advancements of the New DT SoLo reinforce our on-going commitment to provide golfers of all playing abilities with golf ball performance choices that enable them to shoot lower scores,” commented Sine.

AVAILABILITY:  The New DT SoLo will retain its long-standing and distinctive red packaging.  Available in the traditional 3-ball sleeve and dozen configurations, as well as a single ball launch display, the New DT SoLo will begin shipping on February 1, 2010 with a suggested retail price of $28.00 per dozen ($19.99 MAP).

 

Titleist, FootJoy comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO).

Contact:  Joe Gomes, Director of Communication (508.979.3211) or joe.gomes@acushnetgolf.com

 

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