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A FIRST FOR FLESCH. A FIXTURE FOR TITLEIST.

Steve Flesch Trusts New Titleist Pro V1 to Capture HP Classic in a Playoff.

Fairhaven, MA (May 5, 2003) – It took one extra hole, and in the end it took one spectacular putt, as Steve Flesch captured the HP Classic for his first career PGA Tour victory. Trusting the new Titleist Pro V1 golf ball, Flesch fired consecutive 7-under par 65's on the weekend to top a leaderboard that featured 9 of the top 10 finishers who also relied upon Titleist for their success. Flesch's dramatic come-from-behind win marked the 13th for Titleist on the 2003 PGA Tour, 10 more than its nearest competitor with 3. Additional victories on the PGA European and Champions Tours, increase Titleist’s worldwide win count to 46, more than three times the nearest competitor with 15, and more than all other golf balls combined.

ACCORDING TO SCRIPT: Like Flesch, fellow playoff participant Bob Estes relied upon the new Titleist Pro V1 golf ball, as did 9 of the top 10 finishers. Titleist players rounding out the top 10 were Scott Verplank (3rd/Pro V1), Mark Wilson (4th/Pro V1x), Jerry Kelly (T5/Pro V1x), J.L. Lewis (T5/Pro V1), Woody Austin (7th/Pro V1x), Chris DiMarco (T8/Pro V1) and Briny Baird (T8/Pro V1x).

TEE AND GREEN: In addition to the golf ball, Titleist also was the choice of the HP Classic of New Orleans champion off the tee and on the green, both of which helped seal the playoff victory. In addition to relying upon the Pro V1x golf ball for his success, the winner trust a Titleist Titanium 983K driver and Scotty Cameron by Titleist prototype belly putter. Through the year’s first 18 events, Titleist has been the choice of more champions across every major equipment category on the PGA Tour including: golf balls (13), drivers (8), fairway metals (10), irons (7), wedges (12), putters (16) and gloves (8).

PLAYOFF PROWESS: The playoff at the HP Classic was the sixth of the 2003 PGA Tour season, and the third in the last four weeks. The champion at all six events chose Titleist as their golf ball choice in victory. In addition to Flesch (Pro V1), the other playoff champions include: Davis Love III (MCI Heritage/Pro V1x), Mike Weir (Masters/Pro V1), Scott Hoch (Ford Championship/Pro V1x), Mike Weir (Nissan Open/Pro V1), and Ernie Els (Sony Open/Pro V1x).

SECOND FIRST: Flesch becomes the second first-time winner on the 2003 PGA Tour, joining Ben Crane who trusted the new Titleist Pro V1x en route to the BellSouth Classic crown last month.

MILLION DOLLAR MEN: With the $900,000 first-place check, Steve Flesch moves into the top 10 in official PGA Tour earnings this year with over $1.3 million to date. A total of 19 players have earned over $1 million this year on the PGA Tour, including an overwhelming 15 of whom rely upon Titleist golf balls.

PGA EUROPEAN TOUR: Mathias Gronberg relied upon the Titleist Pro V1x to fire a final round 7-under par 65 to win the Italian Open Telecom Italia by two strokes. It marked the fourth career PGA European Tour title for Gronberg who rallied from three strokes behind to claim the victory. Titleist has been the choice of eight champions on the 2003 PGA European Tour.

CHAMPIONS TOUR: Tom Jenkins (Pro V1) earned his fourth career Champions Tour victory when he fired a final round 5-under par 67 to capture the Bruno's Memorial Classic. Jenkins becomes the 10th different winner on the Champions Tour, nine of whom rely upon the Titleist Pro V1 or Pro V1x for their winning success. Nearly 70 percent of the field trusted Titleist, with 55 players relying upon the Pro V1 or Pro V1x golf balls, compared to 19 for the nearest competitor.

DIRECT FROM THE TOUR: For more information on Titleist’s leadership success, equipment specifications, or to watch an exclusive post-tournament interview with first-time PGA Tour winner Steve Flesch from the HP Classic of New Orleans, please visit our Direct from the Tour feature online at www.titleist.com. Please direct any questions or requests to Joe Gomes, Director of Communications at 508.979.3211

Titleist, FootJoy and Cobra comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO). Titleist, Cobra, FootJoy, Pro V1, Pro V1x, Scotty Cameron, Titleist Titanium and 983K are trademarks owned or licensed by Acushnet Company. All other trademarks are property of their respective owners.

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