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TITLEIST PLAYERS TOP EDS BYRON NELSON CHAMPIONSHIP LEADERBOARD IN ANOTHER ALL-PRO V1 PLAYOFF.

Additional Victories on Japan, Canadian Tours Increase 2004 Worldwide Win Count to 50.

Fairhaven, MA (May 17, 2004) – When the three players teed it up for the playoff at the EDS Byron Nelson Championship Sunday, it marked the second consecutive week in which it took extra holes to decide the winner on the PGA Tour. In each case, it didn’t take that long to determine what golf ball the winners would be playing, however, because every playoff participant trusted a Titleist. Another victory marks the 15th for Titleist players through the first 20 events of the PGA Tour season, more than seven times the nearest competitor with 2.

The winner, who relied upon the Pro V1x, topped a pair of Pro V1 players, including full-line Titleist ambassador Dudley Hart. All three players finished at 10-under 270. It was the fourth career PGA Tour title for the champion, all of which he has won playing a Titleist golf ball. Hart, who carries 13 Titleist clubs ins bag, birdied three of the final five holes for a 3-under 67 to reach the playoff. Pro V1x player Tim Herron’s 6-under 64 was the best final round score of the day and vaulted him into a fourth-place, three-way tie with Pro V1 loyalist Duffy Waldorf and the world’s top-ranked player, giving Titleist 5 of the top 6 finishers and 7 of the Top 10. With rounds of 66-67 on the weekend, Titleist ambassador and Pro V1x loyalist Ernie Els secured his third straight top-10 finish with a T7.

The Byron Nelson Championship marked the seventh playoff of the season on the 2004 PGA Tour totaling 16 players, 13 of whom rely upon Titleist golf balls for their success.

Japan Tour: SK Ho relied upon the Titleist Pro V1x golf ball and 13 Titleist clubs for a wire-to-wire 14-under par, one stroke victory at the Japan PGA Championship. Ho birdied the final hole to finish with a final round 4-under 68 to win his first major championship and a 5-year exemption on the Japan Golf Tour. Ho's heroics follow Paul Sheehan's victory at last week's Fujisankei Classic, giving Titleist players two consecutive wins in Japan. Ho’s equipment choices include the Titleist Titanium 983K, Pro Trajectory 980F 3 and 5 woods, Titleist Forged 690CB irons and Vokey Design wedges. Titleist has been the golf ball choice of more players at every event on the 2004 Japan Golf Tour.

Canadian Tour: Jason Higton posted a final round 2-under 70 to capture the Corona Ixtapa Classic in Mexico for his first career victory. Higton, who finished with a 17-under 271, edged fellow Titleist Pro V1x player Will Moore by one stroke. Titleist players have won 5 of the first 6 events on the 2004 Canadian Tour.

With three more wins this week, the Titleist victory count across the worldwide professional tours increases to 50, more than all other golf balls combined.

Direct from the Tour: To view exclusive interviews following every round of every PGA Tour event visit our Direct from the Tour feature online at www.titleist.com.

Titleist, FootJoy and Cobra comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO). Titleist, Cobra, FootJoy, Pro V1, Pro V1x, Titleist Titanium 983, Pro Trajectory 980F, Forged 690CB and Vokey Design are trademarks owned or licensed by Acushnet Company. For more information, please visit us online at www.titleist.com, or contact Joe Gomes, Director of Communications (508.979.3211).

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