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ANOTHER MEMORABLE PERFORMANCE

Ernie Els Captures 3rd Victory of Year with Titleist.

Erne Els Wins the 2004 Memorial Tournament

Fairhaven, MA (June 7, 2004) - Titleist ambassador Ernie Els gave a performance to remember at the Memorial, firing consecutive 6-under par 66s over the final two rounds en route to a four-stroke victory against a world-class field. The win marked Els’ 14th career PGA Tour title and the 49th of his illustrious career. He joins Titleist golf ball loyalist Vijay Singh and fellow Titleist ambassador Phil Mickelson as the only multiple winners on the PGA Tour this year.

In addition to the Titleist Pro V1x golf ball, Els relies upon a bag full of Titleist golf clubs for his success. His set-up includes a Titleist Titanium 983K driver, Titleist Pro Trajectory 980F Strong fairway metal, Titleist Forged 690MB irons, Vokey Design sand and lob wedges, and a Scotty Cameron by Titleist putter.

Els topped a leaderboard that included 8 Titleist players among the top 10 and increased Titleist's victory count on the 2004 PGA Tour to 18, compared to 2 for the nearest competitor.

PLAYER
FINISH
GOLF BALL
ERNIE ELS CHAMPION PRO V1X
PLAYER 2nd PRO V1X
PLAYER 4th PRO V1X
K.J. CHOI 5th PRO V1
KENNY PERRY T6 PRO V1X
BEN CURTIS T8 PRO V1X
RETIEF GOOSEN T8 PRO V1X
JAY HAAS T8 PRO V1


Playoff victories on this week's PGA European, Nationwide and Japan Tours advance Titleist's worldwide victory count to 63, more than all other golf balls combined.

TITLEIST HIGHLIGHTS FOR WEEK ENDING JUNE 7, 2004

PGA TOUR: "My putter definitely won me the tournament this week," commented Ernie Els following his Memorial victory. "I made every putt I had to make." Trusting his Scotty Cameron by Titleist putter, Els established a new tournament record for fewest putts with 100. In total, he had 43 one-putts for the week and used just 11 over the final nine holes in which he secured his third victory of the year. He finished first in both Putting Average (1.568) and Putts Per Round (25.00). Nearly half of all PGA Tour players rely upon Cameron putters. Els became the 10th champion on the 2004 PGA Tour to win with a Cameron putter, more than three times the nearest competitor with 3.

Els was doing it with the driver as well as the flat stick at the Memorial, finishing second in Driving Distance with a 295.4 yard average.

Els became the third multiple winner on the 2004 PGA TOUR, joining Pro V1x loyalist Vijay Singh (HP Classic of New Orleans, Shell Houston Open, AT&T Pebble Beach National Pro-Am) and Titleist ambassador and Pro V1 player Phil Mickelson (Masters, Bob Hope Chrysler Classic). Els defended his Sony Open in Hawaii championship earlier this year for his first victory. Els has now won two tournaments in each of the last three years. Els also won the Heineken Classicon the PGA European Tour earlier this year.

With his $945,000 first-place check, Els improves his 2004 PGA TOUR earnings to $3,071,125, joining Singh ($4,448,861) and Mickelson ($4,159,673) as the three players who have earned over $3 million this year.

Els extended his TOUR-leading streak of consecutive rounds at par or better to 16 on Sunday with a final-round 66.

PGA European Tour: A Titleist golf ball player earned his first career PGA European Tour victory for the second consecutive week. Pro V1xplayer Simon Khan fired a 5-under 67 to reach a playoff at the Celtic Manor Resort Wales Open with Titleist ambassador and Pro V1 loyalist Paul Casey. Khan earned the win with a birdie on the 2nd playoff hole. Titleist golf ball players swept the first four positions on the leaderboard. Titleist players have 9 wins on the 2004 PGA European Tour, more than twice the nearest competitor with 4.

Nationwide Tour: Hunter Haas relied upon the Pro V1 golf ball to capture his first career Nationwide Tour title with a birdie on the first hole of a three-way playoff. Haas earned his way into the playoff by shooting a final round 3-under par 69. The trio finished at 13-under 275. Titleist players have won 8 of the first 11 events on the 2004 Nationwide Tour, compared to 1 for the nearest competitor.

Japan Tour: The JGTO winner relied upon the Pro V1 to win a three-way playoff at the JCB Classic Sendai, his first win in 8 years after switching to the golf ball in March. Titleist owns a JGTO Tour-leading four golf ball victories this season.

Direct from the Tour: To view exclusive interviews following every round of every PGA Tour event visit, including this week’s Memorial champion Ernie Els, please visit our Direct from the Tour feature online at www.titleist.com.

Titleist, FootJoy and Cobra comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO). Titleist, Cobra, FootJoy, Pro V1, Pro V1x, Titleist Titanium 983, Pro Trajectory 980F, Forged 690MB, Vokey Design and Scotty Cameron by Titleist are trademarks owned or licensed by Acushnet Company. For more information, please visit us online at www.titleist.com, or contact Joe Gomes, Director of Communications (508.979.3211).

 

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