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Titleist is the Overwhelming Tee-to-Green Equipment Favorite at U.S. Amateur

Fairhaven, MA (September 2, 2005) - As the country's top amateurs gathered at Merion Golf Club in Ardmore, Pa. last week to compete for the national championship, 288 players in the field of 312, over 92 percent, made Titleist their overwhelming #1 golf ball choice, compared to just 8 players for the nearest competitor.

In fact, it was an all-Titleist Pro V1x final four, culminating with the champion rallying from a three-hole deficit after the first 18 holes to win the match 4 and 3 on a 25-foot birdie putt at the 33rd hole.

The U.S. Amateur continues the golf ball momentum Titleist has enjoyed on the 2005 PGA Tour and across all of the worldwide professional tours, the PGA Club Professional Championship, and at every level of competitive amateur golf.

In addition to being the top choice in golf balls at the U.S. Amateur, Titleist was also the favorite among more players in the driver (146), fairway metal (125), iron (113), utility iron (40), wedge (313) and putter (154) categories. Proof, that whether it is on tour or at amateur events where endorsement money is taken out of the equation, Titleist is indeed, Golf's Symbol of Excellence. Below are the major equipment category counts from the 2005 U.S. Amateur:

GOLF BALLS
PLAYERS
%
TITLEIST
288
92.3%
Nearest Competitor
8
DRIVERS
PLAYERS
TITLEIST
146
46.8%
Nearest Competitor
75
FAIRWAY METALS
PLAYERS
TITLEIST
125
28.3%
Nearest Competitor
102
IRON BRAND
PLAYERS
TITLEIST
113
36.2%
Nearest Competitor
51
UTILITY IRONS
PLAYERS
TITLEIST
40
58.8%
Nearest Competitor
9
WEDGE BRAND
WEDGES*
TITLEIST
313
46.4%
Nearest Competitor
223
* - approach, sand and lob wedges.
PUTTER BRAND
PLAYERS
TITLEIST
154
49.4%
Nearest Competitor
71
GLOVES
PLAYERS
FOOTJOY
143
45.8%
TITLEIST
99
31.7%
Nearest Competitor
18
SHOES
PLAYERS
FOOTJOY
189
60.6%
Nearest Competitor
65


The U.S. Amateur marks the latest in several high profile amateur championships this year where the trust and confidence in Titleist golf balls has never been stronger. From the U.S. Women’s Amateur to the U.S. Amateur Public Links, to the U.S. Junior Amateur and U.S. Girls’ Junior Championship, Titleist continues to be the overwhelming favorite of more competitive players than all other golf balls combined:

EVENT
GOLF BALL COUNT
U.S. Women’s Amateur
TITLEIST
130
Nearest Competitor
18
U.S. Men’s Amateur Public Links
TITLEIST
140
Nearest Competitor
6
U.S. Women’s Amateur Public Links
TITLEIST
123
Nearest Competitor
14
NCAA Division I Men’s
TITLEIST
141
Nearest Competitor
10

NCAA Division I Women’s

TITLEIST
111
Nearest Competitor
8
U.S. Junior Amateur
TITLEIST
147
Nearest Competitor
4
U.S. Girls’ Junior
TITLEIST
128
Nearest Competitor
18

Titleist, FootJoy and Cobra comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO). Titleist, Cobra, FootJoy, Pro V1, Pro V1x, Titleist Pro Titanium 905, Titleist Pro Trajectory 904F, Titleist Forged, Vokey Design and Scotty Cameron by Titleist are trademarks owned by Acushnet Company. All other trademarks are property of their respective owners.


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