The Australian Open arrives at Royal Sydney Golf Club this week to complete the 2013 Australasian PGA Tour and One Asia seasons and one of the biggest month's in Australian golf history.

Current Masters Champion, Titleist Brand Ambasador Adam Scott is aiming to become only the second player to achieve the PGA Tour Australasia ‘triple-crown’ by adding the Australian Open to the Australian Masters and Australian PGA Championship titles he collected earlier this month.

This year's Australian Open features the first father and son duo to qualify for the tournament in more than 34 years and we also welcome home recent Australian Open Champions, Brand Ambassadors Geoff Ogilvy (2010), Greg Chalmers (2011) along with Titleist golf ball loyalists John Senden (2006) and defending champion Peter Senior (2012).

Titleist 1 Ball at the Australian OpenTitleist is the #1 golf ball of choice at the Australian Open Championship. And with precision at a premium, it's no surprise that 115 players are trusting their chances for a an Austraian Open title to a Titleist golf ball, more than five times the nearest competitor with 21 and more than all other golf balls combined.

Titleist is also first in iron sets this week (80), and was an overwhelming favourite in the sand, lob and approach wedges category.

Team Titleist ANZ made the trip from Melbourne to Sydney to bring you inside the ropes one final time this season. Catch a glimpse of Brand Ambassadors Geoff Ogilvy, Steven Jones, Peter O'Malley, Adam Scott, Aron Price and Matt Jones (to name a few), as they grooved their swings and steadied their sights on the Stonehaven Cup.

So take a look at the video above, enjoy the play this weekend on television (Channel Seven in Australia and Sky TV NZ), and get out there to your local course with your best foursome to enjoy the first weekend of summer golf.

#TeamTitleist ANZ

 It was a quick flip of the European Tour calendar as the 2013-14 season kicked off this week with the South African Open. And carrying over the excitement from last week’s finale in Dubai that featured Pro V1x loyalist Henrik Stensontaking home the DP World Tour Champions title along with the season-long Race to Dubai, Titleist Brand Ambassador Morten Ørum Madsen began the new season in style, trusting a Pro V1x golf ball and Titleist golf clubs through the bag in claiming his first career European Tour title.

Madsen’s win highlighted a weekend in which Titleist golf ball players claimed five victories around the globe, including Shanshan Feng’s win at the CME Group Titleholders (Pro V1x/LPGA Tour); Luke Donald’s successful defense of his title at the Dunlop Phoenix (Pro V1x/Japan Tour); Titleist Brand Ambassador Aron Price’s win at the Gloria Jeans New South Wales Open (Pro V1x/Australasian Tour); and Guang Ming Yang’s victory at the China PGA Champions Chongqing Event (Pro V1x/China PGA Tour).

 To date, 21,391 players around the world have trusted a Titleist golf ball on the worldwide professional tours in 2013, more than six times the nearest competitor with 3,252 and more than all other competitors combined.

 Titleist Pro V1 and Pro V1x golf ball loyalists have now won 155 tournaments on the worldwide professional tours in 2013, more than four times the nearest competitor with 39 and more than all other competitors combined.

This is Team Titleist, let’s wrap-up the week…

• • •

EUROPEAN PGA TOUR: South African Open Championship

 Titleist golf ball loyalists accounted for 109 players in the field of 156, more than five times the nearest competitor with 19.

The 25-year-old Madsen closed with a five-under par 67 to finish with a 19-under 269 victory total, two shots clear of Titleist Brand Ambassador Jbe Kruger and Pro V1x loyalist Hennie Otto. Madsen was one of only two players in the field to shoot all four rounds in the 60s, posting scores of 67-66-69-67.

“I’m just over the moon,” the Dane said after his breakthrough win. “I’m so happy. I mean coming down here, I expected to play well but I didn’t expect to stand here. It’s kind of clichéd to say it hasn’t really sunk in, but it really hasn’t.”

What’s in Madsen’s Bag?: Pro V1x golf ball, 913D3 driver (9.5°), 913F fairway metal (15°), 913H hybrid (17°), 712U 3-iron, MB irons (3-9) 714 series, Vokey Design Spin Milled pitching (48°), sand (54°) and lob (60°) wedges, Scotty Cameron Newport putter.

• • •

LPGA TOUR: CME Group Titleholders

 Titleist golf ball loyalists accounted for 41 players in the field of 69, more than five times the nearest competitor with 7.

It was a 1-2 finish for Titleist Pro V1x golf ball loyalists at the season-ending CME Group Titleholders where Shanshan Feng closed with a six-under par 66 to claim the richest prize in women's golf.

Feng opened with four birdies in six holes to go from two shots down to the outright lead, and never gave ground the rest of the way.

Pro V1x loyalist Gerina Piller finished solo second to post her best finish on the LPGA Tour.

Feng played the final 31 holes without a bogey. The win was her third of the year.

Fellow Titleist Pro V1x loyalist Stacy Lewis became the first American since 1994 to win the Vare Trophy for her 69.484 scoring average, the lowest this year on the LPGA Tour.

• • •

JAPAN TOUR: Dunlop Phoenix

 Titleist golf ball loyalists accounted for 37 players in the field of 84, compared to 23 for the nearest competitor.

Titleist Pro V1x loyalist Luke Donald fired a final round 5-under par 66 to successfully defend his title at the Dunlop Phoenix.

Donald extended his overnight two-stroke lead to a winning margin of six by posting seven birdies and two bogeys en route to a 14-under 270 victory total.

• • •

AUSTRALASIAN TOUR: Gloria Jeans New South Wales Open

 Titleist golf ball loyalists accounted for 111 players in the field of 144, more than five times the nearest competitor with 21.

Titleist Brand Ambassador and New South Welsh native Aron Price (Pro V1x, 913D3 driver, 913F fairway metal, 909H hybrid, 712U utility iron, new CB irons (714 series), Vokey Design wedges, Scotty Cameron GoLo putter) won the NSW Open by four shots over fellow Titleist Brand Ambassador Jack Wilson (Pro V1, 913D2, 913FD, 712U, 714MB irons, Vokey wedges, Scotty Cameron Newport 2 Notchback putter) and Titleist golf ball loyalists Adam Bland (Pro V1x) and Aaron Townsend (Pro V1).

“I grew up playing in the NSW junior events and I caddied in this event 20 years ago. I have always remembered that so I would rather win the NSW Open then the Queensland or West Australian Open,” Price said following the victory.

Nine of the top 10 finishers, including each of the top seven, all relied upon Titleist golf balls for their success at the event.

• • •


 Titleist was the overwhelming golf ball of choice at the event with 102 players in the 133-player field, more than five times the nearest competitor with 18.

Entering the final round three shots behind the leader, Titleist Pro V1x loyalist Guang Ming Yang closed with a 2-under-par 70 to capture the China PGA Champions Tour’s Chongqing event.

Yang finished with a 14-under par 274 victory total, three shots clear of two players, including Pro V1 loyalist Bin Yan.

The win marks the first career title on the China Tour for Yang.

Eight of the 13 players who finished among the top 10 and ties relied upon Titleist golf balls for their success.

• • •

November 13, 2013: Titleist Brand Ambassador Jarrod Lyle has dedicated the first tee shot of his comeback to everyone who has provided him with support during his fight with cancer.

That's some dedication. Lyle has been contacted by people from across the globe, all offering their prayers and best wishes.

And the good vibes have been flowing all week as he fine-tunes his preparations for his return at the Australian Masters at Royal Melbourne Golf Club.

"I actually found it difficult on the putting green with people walking past that I have known forever and ... the next thing you know I am talking for five minutes and realising I am not doing any practice," said Lyle.

Jarrod LyleIt wasn't just friends and family either. Since the day he was diagnosed almost 20 months ago, Lyle's fellow professionals have been paying tribute to his fighting qualities, which helped him beat acute myeloid leukaemia for the second time.

"I think it's great that he is healthy again," said Titleist Brand Ambassador Marc Leishman, who played junior golf with Lyle before both attended the Victorian Institute of Sport. "It's an awesome place for him to come back. It's just great to have him healthy again.

Lyle's wife, Briony, and daughter, Lusi - the inspirations behind his fight - stood at the back of the interview room Tuesday as he faced the media for the last time before he takes to the course.

It will be an emotional moment when Lyle walks to the first tee on Thursday, and the Victorian admitted he would be "no chance of keeping it together" when he sees the big gallery that is sure to await him. Lyle, will play alongside fellow Titleist Brand Ambassadors Geoff Ogilvy and Brendon De Jonge in the opening two rounds of the tournament.

"I'll be crying walking on to the tee, I'll be crying when I hit the shot, and I'll probably be crying walking off the tee," said Lyle.

"I'll be a mess, but it will be a good mess."

Lyle said he was aware that his battle to return to the course had been a source of inspiration for others fighting serious illnesses, although he admitted to that being a "weird" feeling.

"I struggle with that tag, I don't look at myself as an inspiration. I look at myself as a fighter," he said "If I didn't fight, then I probably wouldn't be here."

And his final message to Team Titliest fans.  

"Everyday I'm getting closer to coming back, so look out!"

To commemorate Jarrod’s return, Titleist has produced a specially embroidered cap with Lyle's name and the symbol of the cancer charity close to his heart - Challenge – that will be sold at Royal Melbourne to benefit Challenge - supporting children with cancer.

Team Titleist has 4 of these special caps, personally signed by Jarrod, to give to the best post comments that we receive below.

Welcome back Jarrod!

#Team Titleist

Jarrod Lyle supports Challenge

Challenge brings colour and relief to the lives of children and families living with cancer as they face the pressures of a life-threatening illness. With an emphasis on ‘fun’, Challenge provide a range of practical services and therapies and a program of tailored experiences that remind them how good life can be.

Challenge are based at Challenge House in West Melbourne. Within Challenge House is the Challenge Family Centre, which delivers a range of essential non-medical services for families including, massage therapy, music therapy and playgroup. Additional services to be available soon include a resource library, information seminars, counselling and art therapy.

Challenge also provides regular camps and activity days, tickets to concerts and events, overseas trips, family holidays, parent retreats and home help as well as support to children undergoing treatment in hospital with iPads, gaming consoles, family activities and celebrity visits.

To learn more click here to visit the Challenge website

Titleist Brand Ambassador Adam Scott, Australia's first Masters Champion, has brought the green jacket home to the Gold Coast to kick off a month of celebrations across the Australasian PGA Tour.

Play is underway at RACV Royal Pines Resort on the Gold Coast and the story lines are shaping up as we head into the weekend at the Australian PGA Championship.

Will there be another first time Australasian Tour winner this season? Will we see a player add the Joe Kirkwood Cup to his existing collection of Tour titles? And will we see another dramatic finish that comes down to the wire.

And as we watch the play unfold, 109 players will be trusting a Pro V1 or Pro V1x golf ball at the Australian PGA Championship. That’s more than four times the nearest competitor with 25 and more than all competitors combined. Titleist is also the top choice in the iron (74) and sand, lob and approach wedge (264) categories. Low numbers are being posted and Queensland's sunny Gold Coast is living up to it's name.

Be sure to check out the video above to go inside the ropes with Team Titleist ANZ  at RACV Royal Pines Resort, as we snapped a few photos and videos while Titleist Brand Ambassadors Adam Scott, Jin Jeong, Nathan Holman, Matt Giles, Marc Leishman, Alistair Presnell and Steve Jones (to name a few) prepared for the first leg of the Australasian Tour's 'Triple Crown' in November.

Play well this weekend!

#TeamTitleist ANZ

As fans of the game, we’ve all marveled at how the pros can make the difficult act of driving a golf ball look so easy. The motion appears effortless, so graceful. And then, suddenly, the ball explodes off the club face and disappears into the ether. How do they pull off this athletic sleight-of-hand?

Well, at Team Titleist we’re fortunate to know just the right guy to ask. Titleist Brand Ambassador Adam Scott owns what many experts consider to be the most technically sound and aesthetically pleasing swing in the game today. As Adam told us, the two go hand in hand.

“Swings only look good when you can check off all the boxes for fundamentals.”

When we asked Adam to provide a tip on driving the golf ball, he was quick to talk about the fundamentals of grip, width of stance, ball position, balance and posture.

“You have to set up correctly in order for your body to move correctly,” Adam explained.

In the video above, watch as Adam goes through his pre-shot checklist with the goal of producing what he describes as “a really athletic looking setup with nice posture and standing quite tall. This nice posture allows me to turn off the ball with a one-piece takeaway, allowing me to turn to the top of my backswing.”

As you’ll see, when Adam gets to the top of his backswing correctly, the rest is automatic. His downswing is a reaction, it just happens.

The next time you play, see if you can incorporate some setup keys from the reigning Masters champion and let us know if they help you to build a simpler action/reaction swing like Adam’s. Good luck!