Tradition and Technology

Acushnet maintains that golf is healthy and well-positioned for the future. Existing golf ball regulation is highly effective, and a golf ball rollback is not in the best interest of golfers or the sport.

Acushnet has received numerous inquiries from golfers on the R&A and USGA golf ball rollback announcement. Here is a list of our responses to those Frequently Asked Questions and what we currently understand about this proposal.

Acushnet is concerned that a golf ball rollback overly impacts golfers and does not fully reflect the input of those closest to the game.

It has been suggested that driving distance, golf course sustainability and the level of skills required to achieve competitive success are reasons to take action to curtail distance at the elite level. Our response provides data and important insights into these topics.

We firmly believe that the sport of golf is healthy and well-positioned for the future, the many skills required for elite level success are in balance and there is no evidence that driving distance has harmed or is likely to harm the game.

We share background on golf’s deep-rooted and timeless equipment debate, address the contributing variables, reconcile fact versus perception, and discuss Acushnet’s views on the issues.

Former Acushnet CEO Wally Uihlein presents a case for unification, where the game is played by one set of rules, and the game’s growth is linked to the idea that golfers of all skill levels play the same game.