Titleist response to USGA / R&A Distance Insights Project

Acushnet’s response to two Notice and Comment proposals affirming our view that the golf ball rollback will yield results that are meaningfully different from the linear impact anticipated by the Governing Bodies.

This presentation illustrates, through data, Acushnet’s position that existing golf ball regulation is effective, and rollback is unnecessary, and not in the best interest of golfers.

Given the significant impact a rollback would have on the game, and the number of inquiries we have received from golfers, here is a list of our responses to Frequently Asked Questions about this proposal.

Acushnet expresses concern that a golf ball rollback overly impacts golfers and does not fully reflect the input of those closest to the game.

We firmly believe that the sport of golf is healthy and well-positioned for the future, the many skills required for elite level success are in balance and there is no evidence that driving distance has harmed or likely to harm the game.

The Acushnet Company perspective on unification in response to the March 14, 2023 USGA and R&A notice to manufacturers.

Unification is a powerfully positive force in the game, and we believe that equipment bifurcation would be detrimental to golf’s long-term well-being. This is our response to the Governing Bodies' bifurcation proposal.

Your enjoyment of the game is at a crossroads. In this presentation, we address golf’s unprecedented growth and momentum, and how your game will be impacted by the updated Areas of Interest. 

As a concerned stakeholder, Acushnet Company submitted the following response to the Governing Bodies regarding their Research Topics – Areas of Interest that published on February 1, 2021. 

Acushnet’s response to three Notice and Comment proposals, expressing how they would disrupt a healthy game by rolling back equipment performance and negatively impacting all levels of play.

Acushnet reviewed the USGA and R&A's published Distance Insights Report, and concluded there was no foundation for the Governing Bodies to issue Notice and Comments or Areas of Interest.

In this essay, Acushnet Company CEO presents the company position that existing equipment regulations effectively govern the prospects of any significant increases in hitting distance by the game’s longest hitters.