Titleist response to USGA / R&A Distance Insights Project

Golf’s governing bodies, the USGA and R&A, announced a joint initiative in 2018 – the Distance Insights Project - to analyze distance in golf and gather perspectives from the worldwide golf community. The USGA and R&A have issued certain Notice & Comment and Areas of Interest publications seeking comment from industry stakeholders. The following compilation of Acushnet responses and presentations provides our perspective on the topic and attempts to reconcile facts and perceptions in this timeless debate.

Acushnet Perspective on USGA and R&A Golf Ball Rollback Announcement
December 21, 2023

This presentation illustrates, through data, Acushnet’s position that existing golf ball regulation is effective, and rollback is unnecessary, and not in the best interest of golfers.

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Acushnet Provides Responses to Frequently Asked Golf Ball Rollback Questions
December 21, 2023

Given the significant impact a rollback would have on the game, and the number of inquiries we have received from golfers, here is a list of our responses to Frequently Asked Questions about this proposal.

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Statement from Acushnet CEO David Maher on USGA and R&A Golf Ball Rollback
December 6, 2023

Acushnet expresses concern that a golf ball rollback overly impacts golfers and does not fully reflect the input of those closest to the game.


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Acushnet Response: Notice and Comment Letter
August 14, 2023

We firmly believe that the sport of golf is healthy and well-positioned for the future, the many skills required for elite level success are in balance and there is no evidence that driving distance has harmed or likely to harm the game.

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Acushnet Response: Notice and Comment Presentation
August 14, 2023

The Acushnet Company perspective on unification in response to the March 14, 2023 USGA and R&A notice to manufacturers.


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Acushnet Response: Notice and Comment
March 14, 2023

Unification is a powerfully positive force in the game, and we believe that equipment bifurcation would be detrimental to golf’s long-term well-being. This is our response to the Governing Bodies' bifurcation proposal.

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Acushnet Response: Areas of Interest
September 1, 2022

Your enjoyment of the game is at a crossroads. In this presentation, we address golf’s unprecedented growth and momentum, and how your game will be impacted by the updated Areas of Interest. 

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Acushnet Response: Areas of Interest
November 1, 2021

As a concerned stakeholder, Acushnet Company submitted the following response to the Governing Bodies regarding their Research Topics – Areas of Interest that published on February 1, 2021. 

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Acushnet Response: Notice and Comment
August 2, 2021

Acushnet’s response to three Notice and Comment proposals, expressing how they would disrupt a healthy game by rolling back equipment performance and negatively impacting all levels of play.

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Acushnet Response: Distance Insights Project Review
April 22, 2021

Acushnet reviewed the USGA and R&A's published Distance Insights Report, and concluded there was no foundation for the Governing Bodies to issue Notice and Comments or Areas of Interest.

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A Perspective: Acushnet CEO David Maher
February 19, 2020

In this essay, Acushnet Company CEO presents the company position that existing equipment regulations effectively govern the prospects of any significant increases in hitting distance by the game’s longest hitters.

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Tradition and Technology

Tradition and technology is a subject that affects everyone who plays golf, and all of us who have a passion for the game. Read on for an overview of the delicate balance between the advancement of the game and its enduring origins.

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