PGA TOUR | Farmers Insurance Open Playing a Pro V1 golf ball, Matthieu Pavon claimed his first PGA TOUR victory with a clutch birdie on the par-5 18th at...

Lydia Ko opened the 2024 season with a decisive victory against the LPGA’s best, trusting her Pro V1x+ golf ball to claim her 20th LPGA TOUR title.

Grayson Murray returned to the PGA TOUR winner’s circle in January 2024, rolling his Pro V1 golf ball in for two clutch birdies on Waialae’s 18th hole.

The new generation of Titleist AVX golf balls has been reengineered from core to cover to increase performance on every shot to deliver longer distance.

The new Titleist Tour Soft golf ball provides longer distances off the tee, increased spin into the green and an exceptionally soft feel off the club face.

The new Titleist TruFeel is designed to provide long distance and increased greenside spin and control through advanced core and cover technologies.

The first event of the 2024 PGA TOUR season finished with a clean sweep by Titleist ball players of the top 4 positions on the final leader board in Maui.

Ludvig Aberg captured his first PGA TOUR title at the Sea Island Golf Club with a pair of 61’s - leading a 1-2-3-4 finish for Titleist golf ball players.