This week the PGA Tour moves southwest from the oasis resorts of Palm Springs to the beautiful cliffs of La Jolla on California's San Diego coast. The style of golf will contrast as dramatically as the change of scenery, as Torrey Pines will again present a stiff challenge for the 156-man field.

 This is especially true of the 7,569-yard South Course, which ranked 8th toughest on Tour last season with a scoring average of 72.792, 0.792 strokes over par. 

And as players gear up for a week where their skills will be put to the test, Titleist is the overwhelming top choice in golf balls at the Farmers Insurance Open with 99 players in the field of 156 relying upon a Pro V1 or Pro V1x golf ball, more than five times the nearest competitor with 17. 

Titleist was also the favorite in the iron sets (42), sand, lob and approach wedge (166) and putter (61) categories.

As Team Titleist learned earlier this week, course conditions this year are anything but typical, reminding many players of the conditions they faced when Torrey hosted the 2008 U.S. Open.

"It's a different golf course," said Titleist Brand Ambassador Charley Hoffman in a post-round interview. "The rough's up and the greens are firm and fast. Usually the rough's decent and the greens are soft."

Titleist Brand Ambassador Jordan Spieth agreed, saying that this week there will be, "Just so much emphasis on that tee ball, because if you're in the rough with how firm the greens are, you've got to bounce it up, because the greens really aren't soft enough to hold the ball."

Add to this Torrey's ever-present defense in the form of its demanding poa annua greens and the 2014 Farmers Insurance Open could have the feel of an early major.

Check out the video above to get an inside-the-ropes view as we tagged along earlier in the week with players including Titleist Brand Ambassadors Jimmy Walker, Jordan Spieth, Bill Haas, Geoff OgilvyBilly Horschel, and John Merrick, among others, as they prepared to tackle Torrey Pines.

Good luck to all of #TeamTitleist! 



CLICK IMAGE FOR SLIDESHOW

Performance Engineered Models Now Available in Golf Shops Worldwide

FAIRHAVEN, Mass (Jan. 22, 2014) – Titleist, the #1 ball in golf, delivers even better performance and feel in its new 2014 NXT Tour, NXT Tour S, Velocity and DT Solo golf balls through innovative core, cover and aerodynamic technologies.

Every Titleist golf ball, including the industry-leading Pro V1 and Pro V1x, is precision engineered by Titleist Golf Ball R&D associates and manufactured in the company’s world-class owned and operated facilities to provide a meaningful performance and preference option. The new 2014 models offer the same renowned quality and consistency that have become synonymous with any golf ball stamped “Titleist.”

New NXT Tour and softer-feeling NXT Tour S provide exceptional distance and commanding short game scoring performance, exceeded only by Pro V1 and Pro V1x. Both new models have been improved with a reengineered softer compression core and cover so golfers will experience even softer feel.

Titleist R&D designed the 2014 Velocity with a reformulated, proprietary LSX core that produces a high initial ball speed for powerful distance. A new, spherically tiled 328 tetrahedral dimple design delivers a more penetrating trajectory with a shallower angle of descent for even more roll. The result is even more explosive distance on all full swing shots.

New DT Solo has been redesigned to provide the best combination of soft feel and distance in a DT yet. With its super soft compression core and soft ionomer cover, the 2014 model features a new spherically tiled 376 tetrahedral dimple pattern that contributes to even longer driver and iron distance while retaining the distinctly soft feel and consistency that DT players have come to love and trust.

“When we make an improvement to a Titleist golf ball, it’s in direct response to what golfers tell us they need and want,” said Bill Morgan, Senior Vice President of Titleist Golf Ball R&D. “We’re constantly in the field talking with golfers, capturing their launch conditions on all types of shots, and observing how different golf balls perform for their game. All of this information feeds the product development process and allows us to focus our design efforts and ultimately our prototype testing in ways that will enhance performance for these golfers.”

More than 40,000 golfers from around the world participated in the white-box testing and validation process, with golfers receiving prototype NXT Tour, NXT Tour S, Velocity or DT Solo golf balls for on-course evaluation. Player feedback was then gathered through Team Titleist and shared with Titleist R&D.

All new models are available in golf shops beginning today, January 22, 2014.


2014 NXT Tour
Engineered for high performance, the 2014 Titleist NXT Tour golf ball utilizes advanced multi-component technology that delivers low driver and long iron spin for exceptionally long distance and scoring performance. It features a new proprietary softer compression dual core and a softer, thin Fusablend cover. The result is a softer, truer feel on all shots while maintaining its exceptional distance and excellent short game control on shots into and around the green that is only exceeded by Pro V1 and Pro V1x. NXT Tour retains its spherically tiled 302 octahedral dimple design that produces a piercing and stable ball flight for consistent distance and trajectory control.

Player Benefits
• Exceptional distance
• Consistent flight
• Commanding short game spin and control
• Softer feel on all shots
• Excellent durability

Multi-component technology
• Proprietary softer compression dual core
• Softer, thin Fusablend cover
• Spherically tiled 302 octahedral dimple design

(MSRP: $44/dozen; MAP: $33.99/dozen)


2014 NXT Tour S
The new Titleist NXT Tour S golf ball is designed for players seeking NXT Tour performance – outstanding distance, consistent flight and commanding short game control – with an even softer compression feel. The new model has been reengineered with a proprietary softer compression, highly resilient core and softer, thin Fusablend cover to deliver a softer feel on all shots. (New NXT Tour S is even softer than the prior generation model as well as its 2014 NXT Tour counterpart.) NXT Tour S also retains its spherically tiled 302 octahedral dimple design for a piercing and stable flight.

NXT Tour S is available in both white and high optic yellow colors.

Player Benefits
• Outstanding distance
• Consistent flight
• Commanding short game spin and control
• Even softer feel on all shots
• Excellent durability

Advanced technology
• Reengineered softer compression, highly resilient core
• Softer, thin Fusablend cover
• Spherically tiled 302 octahedral dimple design

(MSRP: $44/dozen; MAP: $33.99/dozen)


2014 Velocity
The 2014 Titleist Velocity is powered for even more distance as the result of innovative design technology. New Velocity utilizes a reformulated, exclusive LSX core that produces a very fast ball speed, giving golfers explosive power off the tee and shorter approach shots into the green. A new, spherically tiled 328 tetrahedral dimple design with 7 different dimple sizes is highly symmetrical (three axes of symmetry) with a more uniform surface coverage. It delivers a more penetrating and soaring flight on all full swing shots for more precision and shallower angle of descent for more rollout. A softer compression core also provides a more playable feel in the short game.

Velocity is available in single (#1, 2, 3, 4) and double-digit (#00, 11, 22, 33) play numbers.

Player Benefits
• More explosive distance on all shots
• Deep downrange peak trajectory and shallower angle of descent for more roll
• More playable feel in the short game
• Tighter, more consistent ball flight

Advanced technology
• Reformulated, proprietary LSX core
• NAZ2 cover formulation
• New spherically tiled 328 tetrahedral dimple design

(MSRP: $35/dozen; MAP: $26.99/dozen)


2014 DT SoLo
The new Titleist DT SoLo golf balls have been redesigned to provide even longer distance on full shots along with the distinctly soft feel, greenside control and consistent quality that are the DT standard. 2014 DT Solo retains its super soft compression, fast core and soft ionomer cover. A new spherically tiled 376 tetrahedral dimple design, with a more uniform surface coverage, delivers a tighter, more consistent flight for even longer driver and iron distance. The combination of the super soft core and soft cover blend gives golfers a distinctly soft feel with responsive short game performance.

New DT Solo is available in both white and optic yellow colors.

Player Benefits
• Distinctly soft compression feel
• Longer distance with driver and irons
• Responsive short game performance
• Trusted quality and consistency

Advanced technology
• Super soft compression, fast core
• Soft ionomer cover blend
• New spherically tiled 376 tetrahedral dimple design

(MSRP: $28/dozen; MAP: $19.99/dozen)

ON THE WEB: www.titleist.com

Across the world of golf, the winning momentum continued for Titleist golf ball players, as Pro V1 loyalist Bernhard Langer kicked off the 2014 Champions Tour season with a commanding victory at the Mitsubishi Electric Championship.  Langer birdied five of the last six holes Sunday to pull away from the field in the winners-only event and capture his 19th career Champions Tour title by three shots.

Langer was among 30 players in the 41-man field at Hualalai who put their trust in Titleist golf balls, ten times the nearest competitor with 3.  A similar theme was repeated on the PGA, European PGA and Asian Tours this week, where a vote of confidence was again cast for the #1 ball in golf.  All told, a combined 477 players relied on Pro V1 and Pro V1x golf balls across the worldwide professional tours this week, nine times the nearest competitor with 53. 

To date, 1,312 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, more than five times the nearest competitor with 225 and more than all competitors combined.

• • •

CHAMPIONS TOUR:  Ten times as many players relied upon Titleist (30) golf balls at the Mitsubishi Electric Championship than the nearest competitor (3). Titleist was also the top choice in irons (13), wedges (34) and putters (12).

The 56-year-old Langer fired his second straight 8-under 64 to post a 54-hole winning total of 22-under 194. The win marks the first victory for Langer since last April, and his second Mitsubishi Electric Championship title (he captured his first in 2005).

"It's a new year and my goal was to get over the hurdle and win as soon as possible," said Langer after the victory. "I'm very pleased and extremely blessed to play golf like this. To be 22 under doesn't happen very often."

Two players finished tied for 2nd at 19-under, including Pro V1 loyalist Jeff Sluman. Titleist Brand Ambassador Jay Haas, one of eight 60-year-olds in the field of 41, birdied the final hole to shoot 7-under 65 and finish alone in 4th, another two shots back.

After impressive wins in Hawaii by Titleist Brand Ambassadors Zach Johnson and Jimmy Walker, the western swing shifts fully into gear this week, as the PGA Tour returns once again to California's Coachella Valley for the Humana Challenge.

Historically, this pro-am event has been a shootout. Last year, the three host courses (Arnold Palmer Private Course at PGA WEST, Jack Nicklaus Private Course at PGA WEST and La Quinta Country Club) ranked as the three easiest used in 2013. To underscore that bit of trivia, consider that the cut line at the 2013 Humana fell at 10-under 206! It promises to be an exciting and entertaining week as players will be firing at every pin and leaving no putt short.

And as the official counts come in,Titleist is the overwhelming top choice in golf balls at the Humana Challenge with 98 players in the field of 156 relying upon a Pro V1 or Pro V1x, more than five times the nearest competitor with 19. Titleist was also the favorite in the iron sets (41) and sand, lob and approach wedge (159) categories.

Check out the slideshow above to go inside the ropes and see how the players including Titleist Brand Ambassadors Geoff Ogilvy, Brendon DeJonge, Tyrone van Aswegen, Jason Bohn and Brad Fritsch, among others, are preparing to go low in the California desert.

Good luck to the field!

Following up on his breakthrough victory at the season-opening Frys.com Open in October, Titleist Brand Ambassador Jimmy Walker became the first multiple winner of the 2013-2014 PGA Tour season yesterday, capturing the SONY Open in Hawaii. Trusting his Pro V1 golf ball and a full bag of Titleist golf clubs, Walker birdied four of his last six holes in his winning performance, firing a bogey-free final round of 7-under par 63.

And as the PGA European Tour resumed action after the brief holiday break, Pro V1x loyalist Louis Oosthuizen overcame a one-shot deficit with two holes to play to successfully defend his title at the Volvo Golf Champions.

With two more victories in the young season, the momentum continues for Titleist golf ball players, who have now earned 9 victories across the Worldwide Professional Tours in 2014, more than four times the nearest competitor with 2 and more than all other golf balls combined.

In total, 1,015 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, more than five times the nearest competitor with 173 and more than all competitors combined.

Let's review the action from around the golfing world with the Team Titleist Tour Recap.

• • •

PGA TOUR:  More than four times as many players relied upon Titleist (88) golf balls at the SONY Open in Hawaii than the nearest competitor (21). Titleist was also the top choice in irons (35), wedges (146) and putters (54).

Jimmy Walker posted a 17-under 263 total on the par-70 Waialae CC layout, good for a one-shot margin of victory at the first full-field event this year. Walker, who has played six events on the new wraparound PGA Tour schedule, has made all six cuts, posted five top 25’s, three top 10’s and now has two victories.

During this span he is now a combined 69-under par. He's now established a commanding lead in the FedExCup Playoff race with 1,233 points, 302 points clear of his closest pursuer.

Walker’s win gives Titleist Brand Ambassadors the Hawaiian Sweep, as he follows up Zach Johnson’s victory at last week’s Hyundai Tournament of Champions at Kapalua on Maui.

“I stayed patient,” Walker said after the win. “I made a really key par putt on 14 and the string of birdies there [down the stretch] was pretty awesome. Today was awesome. I felt in control all day – emotions, mentally and physically and all that. It was really cool golf today.”

What's in Jimmy Walker's Bag?

Golf Ball: Pro V1
Driver: 913D2 (8.5º) driver with Mitsubishi Diamana Blue 72 X shaft
Fairways: 913F.d (18º) fairway metal with Fujikura Motore VC8.2 TS X shaft
Irons: MB (714) irons (3-9) with Dynamic Gold X100 shafts
Wedges: Vokey Design SM4 pitching (48º), sand (54º) and lob (60º) wedges with Dynamic Gold X100 shafts
Putter: Scotty Cameron Tour Rat 2 prototype

TITLEIST LEADERBOARD: Walker topped a leaderboard that featured 6 of the top 7 finishers trusting Titleist golf balls for their success.

Titleist Brand Ambassador Marc Leishman birdied four of his last five holes to finish solo 5th, four shots behind Walker. Leishman put new prototype Vokey Design Spin Milled 5 (SM5) pitching (48º) and sand wedges (54º), as well as a new prototype lob (60º) wedge in his bag for the first time this week.

Titleist golf ball loyalist Ryan Palmer (Pro V1x) eagled the 18th hole on both Saturday and Sunday and was one of 12 players who finished in a tie for 8th place at 10-under par 270 .

Joining Palmer at T8 were Titleist Brand Ambassadors Adam Scott (Pro V1), Zach Johnson (Pro V1x) and Kevin Na (Pro V1x), as well as Titleist golf ball loyalist Charles Howell III (Pro V1x).

Titleist Brand Ambassador John Peterson put a set of new AP2 (714) irons in his bag this week and finished in a tie for 20th at 9-under 271 after firing four consecutive rounds in the 60’s.

Players relying upon Titleist golf balls have now won 7 of the first 8 events on the 2013-14 PGA TOUR schedule.

• • •

PGA EUROPEAN TOUR: Twenty-two players in the field of 36 relied upon Titleist golf balls for their success, more than four times the nearest competitor with 5.

Louis Oosthuizen birdied the last two holes of his final round to overcome a one-shot deficit, card a closing 4-under par 68 and win by one shot. Oosthuizen finished with a 12-under 276 victory total.

Oosthuizen has started each of the last four calendar years with a victory after winning the Volvo Golf Champions last January and the Africa Open to begin his 2011 and 2012 campaigns.

"It was nerve-wracking through the round,’ said Oosthuizen, “but I finished strong and I'm just happy that I got it done. It's an awesome start for the year. Confidence-wise it's great.”

Pro V1 loyalist Joost Luiten tied for 3rd place, two shots behind Oosthuizen, while Titleist Brand Ambassador Victor Dubuisson and Pro V1x loyalist Padraig Harrington were among three players tied for 5th, another shot back. Luiten recorded his first career albatross with a 2 on the par 5 10th hole during Friday’s second round.

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