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Posted: December 9, 2014
An important part of the Titleist golf club go-to-market process is player seeding and validation on the worldwide professional tours, with success defined by the number of players trusting the new product in competition.
"If you want to make the best product in the world, you've got to prove yourself with the best players in the world," said Chris McGinley, vice president of Titleist golf club marketing.
Tour seeding and validation for the new family of Titleist 915 metals began earlier this year during the PGA Tour's Quicken Loans National at Congressional Country Club in Bethesda, Md. Since then, over 100 players have put 915 metals in play, recording 11 wins across six worldwide tours.
Titleist Brand Ambassador Greg Chalmers (915D3, 915F) is the latest to step into the winner's circle with 915 metals, outlasting fellow brand ambassadors Adam Scott (915D3, 915F) and Wade Ormsby (915Fd) in a playoff to claim the Australian PGA Championship. Chalmers' win follows closely on the footsteps of Titleist Brand Ambassador Jordan Spieth's (915D2, 915F, 915Hd) record-breaking back-to-back victories at the Australian Open and Hero World Challenge. Titleist Brand Ambassadors Charley Hoffman (915D2, 915F), Brooks Koepka (915D2, 915F, 915Hd) and Nick Cullen (915D2) also trusted new 915 metals for recent wins on the PGA Tour, European Tour and Australasian Tour, respectively.
Since switching to the new 915D3, Chalmers comments that it is "the best I've driven it all year...the spray has come in on this driver for me. If I can stay out of trouble or just hit in the first cut of rough, that's okay...I [drive] it longer and straighter."
Spieth says his new 915D2 provides him with "faster ball speed, which helps me carry the ball quite a bit farther. Bunkers that were perfectly placed...now I don't think about. [And it's] definitely a straighter ball flight with the driver, which I like to play. It certainly helps...knowing that the ball, even if you miss it, is going to go really straight."
Be sure to check out the video below (if you haven't already) for an inside look at how we introduced the Distance Without Compromise performance of the new 915 drivers at Congressional.
Posted: December 8, 2014
Titleist Brand Ambassador Jordan Spieth captured the Hero World Challenge in impressive fashion, shooting a final round six-under-par 66 for a 26-under-par 262 victory total. This is the second consecutive win for Jordan, both of which were won using the new Titleist Pro V1x prototype golf ball, new 915D2, 915F and 915Hd.
Jordan used the new ball to rank first in birdies, eagles, driving accuracy, putting and 3rd in greens in regulation.
"The new ball is very much an improvement for me just as each version has really improved. This one's better for me because that softer cover around the greens allows me to have more spin control and softer feel off the blade of my putter without jeopardizing any distance or spin with the long clubs. It's still long off the tee with more control into the greens," said Spieth.
Let's take a closer look at the full bag of Titleist equipment used by Jordan this week.
Titleist Brand Ambassador Jordan Spieth earned his second consecutive runaway victory with a closing six-under-par 66 to win the Hero World Challenge by a decisive 10 strokes. The 21-year-old finished with a 26-under-par 262 victory total to shatter the tournament record by four shots.
Spieth, who plays a full bag of Titleist equipment, has been playing the new Titleist Pro V1x prototype golf ball and 915 driver since the WGC-HSBC Champions and the change has been paying dividends ever since.
"This is the best that I've played in my life...And I got to say the same thing last week in a media tent in Australia," said Spieth.
Heading into the final round with a 7-shot lead, Spieth opened with three birdies in four holes to help open an 11 shot lead with nine holes to play. Spieth made sure to enjoy the home stretch.
"It was the most fun I ever had playing nine holes of golf," said Spieth.
The back-to-back wins moved Spieth into the Top 10 of the official world golf rankings, capping off a successful year in which Spieth achieved his goals.
"Inside we were really very pleased with the year and how it came to a close...I wanted to win multiple times this year and I did. This caps off the best golfing year that I've ever had."
Congratulations on your fantastic play, Jordan! See you in 2015.
WEEKEND HIGHLIGHTS FROM THE WORLDWIDE PROFESSIONAL TOURS:
Relying upon the new Titleist Pro V1x prototype golf ball, Padraig Harrington captured the Asian Tours Indonesia Open by two shots. Harrington closed with an even par round of 71 for a 16-under-par 268 victory total. Harrington is also the first player to win with the new Pro V1x prototype golf ball on the Asian Tour.
TITLEIST BY THE NUMBERS
With another two wins this week, Titleist’s year-to-date victory count advances to 172. That's more than three times the nearest competitor with 47 and more than all competitors combined.
In total, 23,456 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, more than six times the nearest competitor with 4,067 and more than all competitors combined.
THE TITLEIST LEADERBOARD | WEEK ENDING November 30, 2014
Titleist is the #1 ball for more players and more champions across the worldwide professional tours. To date, Titleist golf ball players have recorded 172 victories around the world in 2014, compared to 47 for the nearest competitor. Since its introduction in 2000, the Pro V1 golf ball franchise has been the golf ball of choice for more than 2,000 champions worldwide.
Below is a listing of tournaments won by Titleist golf ball players on the major worldwide professional tours in 2014.
Posted: December 1, 2014
Titleist Brand Ambassador Jordan Spieth captured the Emirates Australian Open with an impressive final round 63. The closing 18 holes included 8 birdies and no bogies, allowing Spieth to finish with a 13-under-par 271 victory total and a 6-shot win.
"It was just one of those rounds where I was in the zone...I was just focusing on each shot and hitting the target," said Spieth.
Jordan relied on a full bag of Titleist equipment including the new Titleist Pro V1x prototype and the new Titleist 915 driver. Spieth also used his Scotty Cameron prototype to lead the field with 21 putts in the final round.
Let's take a look at the winning setup used by Jordan this week.