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Posted: December 15, 2014
Titleist Brand Ambassador Greg Chalmers won the Australian PGA Championship, outlasting fellow Titleist Brand Ambassadors Adam Scott and Wade Ormsby in a 7-hole playoff. Chalmers rallied to reach the playoff after carding eight birdies during his final round 8-under-par 64, a tournament low.
The victory is especially sweet for the Perth, Australia native. With his win, Chalmers also sealed the PGA Tour of Australasia Order of Merit earning him starts in the World Golf Championship – Cadillac Championship, Nedbank Golf Challenge and The Open Championship.
"Just phenomenal... I'm really excited and thrilled. It's a great way to end the year," said Chalmers.
Congratulations on your fantastic play, Greg!
WEEKEND HIGHLIGHTS FROM THE WORLDWIDE PROFESSIONAL TOURS:
On the Asian Tour, Titleist Pro V1x loyalist Lee Westwood fired a final round 5-under-par 67 to capture the Thailand Golf Championship by one shot. The win marks Westwood's 14th career Asian Tour title and his 42nd worldwide.
TITLEIST BY THE NUMBERS:
With another two wins this week, Titleist’s year-to-date victory count advances to 174. That's more than three times the nearest competitor with 47 and more than all competitors combined.
In total, 23,759 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, more than six times the nearest competitor with 4,116 and more than all competitors combined.
THE TITLEIST LEADERBOARD | WEEK ENDING December 14th, 2014
Posted: December 12, 2014
We're in the homestretch of 2014 and it's been another great year for us here at Team Titleist. But before we turn the page and start the 2015 journey, we wanted to take another look at some of our favorite moments from the past year.
So let's start the countdown and check out our favorite 14 highlights of 2014. First up, we revisit the launch of the new NXT Tour, NXT Tour S, Velocity and DT SoLo golf balls.
Check out the original post from January 22, 2014 below...
Titleist Advances Performance in 2014 with New NXT Tour, NXT Tour S, Velocity and DT Solo Golf Balls
Performance Engineered Models Now Available in Golf Shops Worldwide
FAIRHAVEN, Mass (Jan. 22, 2014) – Titleist, the #1 ball in golf, delivers even better performance and feel in its new 2014 NXT Tour, NXT Tour S, Velocity and DT Solo golf balls through innovative core, cover and aerodynamic technologies.
Every Titleist golf ball, including the industry-leading Pro V1 and Pro V1x, is precision engineered by Titleist Golf Ball R&D associates and manufactured in the company’s world-class owned and operated facilities to provide a meaningful performance and preference option. The new 2014 models offer the same renowned quality and consistency that have become synonymous with any golf ball stamped “Titleist.”
Posted: December 10, 2014
After claiming back-to-back titles at the Australian Open and Hero World Challenge in record setting fashion, it’s safe to say that the past couple of weeks have been great for Titleist Brand Ambassador Jordan Spieth.
Hard work, determination and talent have helped Jordan vault into the Top-10 of the Official World Golf rankings. Also contributing to Jordan’s recent success has been a change to the one piece of equipment he uses on every shot – his golf ball.
Over the past few months, Jordan has worked closely with Titleist Tour Reps to test the new Titleist Pro V1x prototype and ultimately make the switch into this new golf ball. And to get the insider’s look at this process, we recently sat down with Titleist Tour Consultant for Golf Ball Performance Fordie Pitts.
As Fordie explained, the process really starts with taking a deep look at Jordan’s game and understanding all aspects of his launch conditions and ideal ball flight.
Growing up in the strong winds of Texas, Jordan learned to flight his golf ball, focusing on reduced spin and lower launch. After an All-American freshman year at the University of Texas, Jordan turned pro during his sophomore year and soon realized a higher ball flight would help him stay aggressive on the firm and fast greens of the PGA Tour.
“Since coming out of college, Jordan has focused on finding a ball that would increase his iron and short game spin, while not sacrificing distance off the tee,” said Pitts.
After being fit into the 2013 Pro V1x golf ball, Jordan enjoyed a fantastic 2013 season, winning the John Deere Classic and earning PGA Tour rookie of the year honors. The solid play continued throughout the 2014 season as he recorded 18 Top-25 finishes along with eight Top-10 finishes.
Looking to build on his success as he entered the new season, Jordan began working with the Titleist Tour Staff to test the new Pro V1x prototype. After some initial testing, Jordan started to notice the prototype was giving him some more greenside feel and control.
A recent visit to the Titleist Performance Institute helped cement the results as Jordan continued to put the new golf ball through its paces. While working with Vokey Tour Wedge Rep Aaron Dill and Tour Tech Rep JJ Van Weezenbeck in the short game area, Jordan noticed how much the increased spin would help. According to JJ, the results were obvious.
“Jordan proceeded to work through his wedges and noticed the improved feel and spin on every shot. After that, he knew he had his ball."
After getting dialed in for the new 915 line of metals using the new Pro V1x prototype, Jordan was ready to head overseas for a stretch of tournaments that included the Japan Tour’s Dunlop Phoenix Open and Emirates Australian Open. The last order of business was to stock up on a few dozen of the prototype golf balls.
With very limited availability of the prototype product and time being of the essence, Titleist Tour Rep Todd Harris didn’t want to leave anything to chance. Todd drove to Jordan’s Dallas home to hand-deliver the golf balls and make sure he was ready to go.
And for Jordan, the next few weeks on the golf course were pretty close to perfect.
He proceeded to finish 3rd at the Dunlop Phoenix, and then captured an impressive 6-shot victory at the Australian Open. He continued the impressive run with the new ball a week later at the invite-only Hero World Challenge. Jordan shot an astounding 26-under-par for a 10-shot victory over a field that included some of the best players in the world.
As for Jordan’s feedback on the new Pro V1x prototype after his recent stretch of success...
"It obviously performed well – It still flew perfectly and the changes to the new golf ball have been big for me and I've been playing well since changing.
"This one's better for me because that softer cover around the greens allows me to have more spin control and softer feel off the blade of my putter without jeopardizing any distance or spin with the long clubs. It's still long off the tee with more control off the greens."
Clearly a winning combination. Congratulations, Jordan!
Posted: December 9, 2014
An important part of the Titleist golf club go-to-market process is player seeding and validation on the worldwide professional tours, with success defined by the number of players trusting the new product in competition.
"If you want to make the best product in the world, you've got to prove yourself with the best players in the world," said Chris McGinley, vice president of Titleist golf club marketing.
Tour seeding and validation for the new family of Titleist 915 metals began in June during the PGA Tour's Quicken Loans National at Congressional Country Club in Bethesda, Md. Since then, over 100 players have put 915 metals in play, recording 14 wins across six worldwide tours.
Titleist Brand Ambassador Bill Haas Bill Haas (915D2, 915F) is the latest to step into the winner's circle with 915 metals, claiming victory at the Humana Challenge on the PGA Tour one week after fellow Titleist Brand Ambassadors Jimmy Walker (915D2, 915F) and Gary Stal (915D2, 915F, 915Hd) collected respective wins at the Sony Open in Hawaii on the PGA Tour and Abu Dhabi HSBC Golf Championship on the European Tour. Titleist Brand Ambassadors Jordan Spieth (915D2, 915F, 915Hd), Greg Chalmers (915D3, 915F), Charley Hoffman (915D2, 915F), Brooks Koepka (915D2, 915F, 915Hd) and Nick Cullen (915D2) also trusted new 915 metals for recent wins on the worldwide tours.
Since putting the new 915 metals into play, Haas has experienced the benefits of the Active Recoil Channel™, Radial Speed Face, and High MOI Design technologies first-hand, saying he is seeing "higher launch and lower spin. That's what everyone [is] striving for. [And] it's a pleasant surprise when you hit one bad but it ends up better than you were expecting."
Walker has also been impressed with the benefits of the new technology in 915 metals, noting that "if you're just off-center a little bit, it's really keeping the speed up, keeping the spin where you want it, and allowing you to hit better shots more consistently."
Spieth says his new 915D2 provides him with "faster ball speed, which helps me carry the ball quite a bit farther. Bunkers that were perfectly placed...now I don't think about. [And it's] definitely a straighter ball flight with the driver, which I like to play. It certainly helps...knowing that the ball, even if you miss it, is going to go really straight."
Be sure to check out the video below (if you haven't already) for an inside look at how we introduced the Distance Without Compromise performance of the new 915 drivers at Congressional.
Updated: January 26, 2015
Posted: December 8, 2014
Titleist Brand Ambassador Jordan Spieth captured the Hero World Challenge in impressive fashion, shooting a final round six-under-par 66 for a 26-under-par 262 victory total. This is the second consecutive win for Jordan, both of which were won using the new Titleist Pro V1x prototype golf ball, new 915D2, 915F and 915Hd.
Jordan used the new ball to rank first in birdies, eagles, driving accuracy, putting and 3rd in greens in regulation.
"The new ball is very much an improvement for me just as each version has really improved. This one's better for me because that softer cover around the greens allows me to have more spin control and softer feel off the blade of my putter without jeopardizing any distance or spin with the long clubs. It's still long off the tee with more control into the greens," said Spieth.
Let's take a closer look at the full bag of Titleist equipment used by Jordan this week.