We have reached the end of our countdown, and coming in at #1 on our list of the top posts of 2014 is a behind-the-scenes look at the Titleist Player Research Team.

We catch up with Product Testing Manager Rich Daprato, Player Research Supervisor Karen Gray and other members of the Player Testing Team to get a better sense of the important role that live player testing plays in the development of Titleist golf balls. 

Check out the original post below from October, 7 2014.


How Do You Test a Golf Ball? Meet the Titleist Player Research Team.

“How do you test a golf ball?”

It’s a fairly straightforward question but as you can imagine, when your focus is designing and developing the #1 ball in golf there are countless paths and roads that the journey to finding the answer will take. However, the one constant is that this journey always starts with the golfer.

And our player research team is on the front lines of this mission each and every day. From traveling around the globe to test prototypes with golfers of every skill level to hitting thousands of golf balls to record launch conditions, this team plays a critical role in the golf ball R&D process.

Collecting the launch condition data and working with golfers to understand how they are approaching impact is essential to developing the tests that will help guide product development.

“Whatever launch condition we achieved with the players we want to try and replicate that with a robot,” said Product Testing Manager Rich Daprato.

“Because of the repeatability of the robot we can test large amounts of samples and get real tight data groups.”

Armed with the data, the robots get to work on specific tests but then the journey comes back full circle as product validation is only achieved after extensive player testing.

“We want to know who you are and why you love the game and how we can make products that perform best for you,” said Player Research Supervisor Karen Gray.

So how do you a test a golf ball?

It’s a long process that involves a lot of people and best-in-class technology but most importantly, it begins and ends with the golfer.

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Coming in at #2 on our countdown is a look back at the launch of the new Titleist 915 family of metals. Featuring the new Active Recoil Channel, Radial Speed Face and enhanced MOI, the 915 line of metals offer all golfers distance without compromise.

Be sure to check out the original post from November, 14 2014. 


Launch Time: New Titleist 915 Family of Metals Hit Golf Shops Today

Launch day is here and we’re excited to see the Titleist 915 family of metals land in golf shops today. So visit your local golf shop or fitter to experience distance without compromise first-hand.

And check out the posts below for more exclusive content on the 915 family and get an inside look at the new features and benefits.

 

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Titleist has been the #1 ball at the U.S. Open for 66 years and counting, and our #3 post of 2014 catches up with Titleist Golf Ball Loyalists Steve Stricker, Zach Johnson and others to get their perspective on this fantastic accomplishment.

Check out the original post from June 9, 2014. 


The #1 Ball Played at the U.S. Open for 66 Years and Still Counting

The field is set and the players are ready for the challenge ahead of them at Pinehurst No. 2. And once again, the majority of players in the field will put their trust in a Titleist golf ball - The #1 ball played at the U.S. Open for 66 years... and still counting.

Welcome to U.S. Open week.

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Up next in our countdown, we explore the Titleist Custom Golf Ball operations and get to know some of the amazing people that make up the custom team and get an insider's view at this impressive operation.

Check out the original post below.


The People, the Process and the Passion: A Look Inside the Titleist Custom Golf Ball Experience

Did you know that nearly 1/3 of all the golf balls produced each year by Titleist are customized in one form or another? 

Did you also know that there is a team of passionate individuals dedicated to delivering the best possible experience from start to finish in the Titleist Custom Golf Ball facility located in New Bedford, Mass.?

Whether it’s a personal message, a name or initials imprinted on the side or a company logo or the crest of a favorite golf club – each Titleist golf ball that goes through the custom process is cared for by this talented family of Titleist associates.

And with this impressive operation in our own backyard, we had to bring you an insider’s view of Titleist’s Custom Golf Ball facility and see our amazing team at work.

It was an eye-opening experience for us and we hope you enjoy getting to know our team and the process a little better.

FAST FACT: Titleist first began personalizing golf balls in the early 1940’s.  In the more than 70 years since those first simple imprints, Titleist’s customization capabilities have advanced to the point where complex logo replication and faithful reproduction of color photography is now achieved daily on the #1 Ball in Golf.

We've reached the Top-5 in our countdown and because we're always looking to improve our scores, we're shining the spotlight on a couple favorite tips from our exclusive 18 Shots series. In the #5 spot, we bring you some great advice from Titleist Staff Professionals Michael Breed and Martin Hall.

Check out the original posts below. 


18 Shots Presented by Titleist: Michael Breed on Hitting from Uneven Lies

Not every lie on the golf course is perfectly flat and golfers need to know how to adjust to all kinds of situations to help encourage a confident swing.

As Titleist Staff Professional Michael Breed tells us in this latest edition of 18 Shots Presented by Titleist, it's important to adjust your alignment, stance and grip to compensate for an uneven lie.

In this tip, Michael focuses on how to approach a shot when faced with a lie above your feet. A few of his keys... grip down and aim right of the target to ensure solid contact and better control.

Bring this shot to the course and click on the image below for even more great tips and advice for your game.

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18 Shots Presented by Titleist: Ball Above Feet with Martin Hall

You’ve probably heard in the past that if the golf ball is lying well above your feet, you can expect to see your ensuing shot draw or hook toward your target. However, did you know that the loft of the club plays an extremely important role in the resulting direction of your shot?

As Titleist Staff Professional and Director of Instruction at Ibis Golf and Country Club Martin Hall explains, higher lofted clubs will usually have a more dramatic effect on ball flight and direction than lower lofted clubs.

In our latest episode of 18 Shots Presented by Titleist, Martin demonstrates how to adjust your setup and alignment to stay on target when facing this challenging shot.

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