The Best Keep Getting Better.

Titleist Introduces New Pro V1 and Pro V1x Golf Balls.

Continuous Improvement to the World's Most Trusted and Best Selling Golf Balls

Fairhaven, MA (January 27, 2011) –Titleist, the #1 ball in golf, announces the launch of the most technologically advanced Pro V1 and Pro V1x golf balls yet.   Titleist, once again, raises the standard for quality and performance by making the most trusted and best selling golf balls even better.  Product improvements to its flagship models are engineered to satisfy the demanding requirements of the world’s best professional tour players, club professionals, competitive amateurs and aspiring golfers.   Ten years after the marketplace introduction of the original Pro V1, “the ball that turned golf upside down” (USA Today, March 2001), the best keep getting better.  


Fairhaven, MA (January 26, 2011) - Titleist, Golf’s Symbol of Excellence, proudly announces the selection of Dave Greblick and Todd Jenkins as 2010 Sales Representatives of the Year.  The official presentation to recognize Greblick and Jenkins for this distinguished honor took place during the Titleist National Brand Meeting in Orlando.


High Performance Designs combined with Patented SureFit Tour Hosel Technology Provides Total Performance and Precision Fit.

Fairhaven, MA (January 27, 2011) –  Dedicated to providing serious golfers with the highest performing equipment from tee-to-green, Titleist takes long game performance and fitting to a new level with the introduction of the tour-proven 910F and 910F-d fairway metals and 910H hybrids.  The revolutionary 910 fairway metals and hybrids feature the fastest, most stable head designs Titleist has ever created, as well as the new SureFit Tour (SFT) dual-angle hosel.  SFT is innovative, patented technology that allows the loft and lie to be independently adjusted and set to provide golfers an unrivalled level of fitting precision previously available only on the major professional tours.


Acushnet Company Press Release (.pdf)
Fortune Brands Press Release (.pdf)

Fairhaven, MA, December 8, 2010 – Acushnet Company today announced that the Board of Directors of its parent company, Fortune Brands, has approved in principle a separation of Fortune Brand’s three businesses in order to maximize long-term value for shareholders. This plan would result in: the continuation of Fortune Brands as an independent, publicly-traded spirits company; the tax-free spin-off to shareholders of the home and security business into an independent, publicly-traded company; and the sale or tax-free spinoff of the Acushnet Company.

The Acushnet Company is the longest running and strongest golf industry success story, and has been very successful as part of the Fortune Brands family. Acushnet is currently the largest and most profitable golf equipment company in the world. With annual sales of $1.2 billion, Acushnet Company includes Titleist, the #1 ball in golf, and FootJoy, the #1 shoe and glove in golf. Titleist is also a leader in high-performance golf clubs, and FootJoy is growing strongly in the performance outerwear category, where it has become the industry leader. New product innovations, including successive generations of the Pro V1 golf ball, and investments in high-growth international markets, have enabled Acushnet to consistently outperform the market on growth and returns.

“The strength of the Acushnet Company as the undisputed global leader in the golf category, and confidence in our growth prospects, were factors contributing to the Board’s decision,” commented Acushnet CEO, Wally Uihlein. “Whether the Acushnet Company is sold to a new owner or becomes an independent publicly-traded company, our focus will be to keep on doing what’s made us the leader in our industry – the delivery of best-in-class products and service to our customers and golf consumers. We look forward to building on our track record of delivering performance and quality superior golf products to serious golfers worldwide.”

The Acushnet Company has a history of successful growth and evolution, even in times of change. Acushnet was founded in 1910 and in 1935 the first Titleist golf ball was brought to market. Fortune Brands acquired the Acushnet Company in 1976, and Acushnet acquired FootJoy in 1985. Acushnet Company’s net sales in 1975 were $51 million and in 2009 had grown to more than twenty-fold that number. Over the past 75 years, the Titleist golf ball has become golf’s standard of excellence, while FootJoy has developed number one positions in the shoe, glove, sock and now outerwear categories.

“Throughout the history of both brands – and the products and people that are the essence of the brands – there have been any number of challenges and new opportunities, and there have always been shareholders that the business has been accountable to. We have a strong history of rising to those challenges and taking advantage of those opportunities, while fulfilling our commitment to our shareholders,” continued Uihlein.

“With our industry leadership, our strong and unique culture, and our talented team, we look forward to a successful transition to new ownership and building the bridge to the next chapter in Acushnet Company’s accomplished history.”

The Fortune Brand’s Board has directed management to develop detailed separation plans for consideration and final approval by the Board. Fortune Brands expects to complete development of these plans – including the structure, timing, and other related matters for each business – within the next several months.

In an effort to eliminate the selling of counterfeit golf products, Titleist continues to work as part of the U.S. Golf Manufacturers Anti-Counterfeiting Working Group in pursuing the crackdown of counterfeiters across the globe.

On Nov. 29, federal law enforcement officials shut down five more websites accused of selling counterfeit golf equipment and violating U.S. copyright law as part of "Operation In Our Sites."

Further details can be found in the press release below.

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The U.S. Golf Manufacturers Anti-Counterfeiting Working Group (the "Anti-Counterfeiting Group") reports that the U.S. Department of Justice, the U.S. Department of Homeland Security's Immigration and Customs Enforcement (ICE) and the National Intellectual Property Rights Coordination Center (IPR Center) have obtained court orders seizing the domain names of five websites that are accused of selling counterfeit golf equipment and violating U.S. copyright law.

The seizure of these sites was part of a wide crackdown by government officials against illegal trafficking in many different types of counterfeit goods. The enforcement action was referred to as "Operation In Our Sites" and announced by federal officials on "Cyber Monday," November 29.

The websites that the federal authorities seized for selling counterfeit golf products are:


Following the issuance of the court orders, each website now displays a notice on its home page stating that "[w]illful copyright infringement is a federal crime that carries penalties for first time offenders of up to five years in federal prison, a $250,000 fine, forfeiture and restitution. Intentionally and knowingly trafficking in counterfeit goods is a federal crime that carries penalties for first time offenders of up to ten years in federal prison, a $2,000,000 fine, forfeiture and restitution."

According to the Anti-Counterfeiting Group, "the enforcement action taken against these websites sends a strong message that counterfeiting is a serious crime with real consequences. It also protects consumers who are defrauded by counterfeiters, as well as U.S. companies who invest substantial resources in developing high quality products." The Anti-Counterfeiting Group commends the federal authorities for taking strong action against these sites and intends to continue to pursue legal action against these and others involved in manufacturing or selling counterfeit golf products.

The Anti-Counterfeiting Group warns consumers who are shopping on-line during the holiday season that there are many other websites that sell counterfeit golf products. These sites frequently ship directly from China at prices that may look "too good to be true." According to the Group, even though counterfeit golf products may look similar in appearance, they are typically made from substandard materials and will perform poorly.

The Anti-Counterfeiting Group consists of the world's leading golf equipment manufacturers. Its members and brands include Acushnet Company - Titleist and FootJoy; Callaway Golf - Odyssey, Top-Flite and Ben Hogan; Cleveland Golf /Srixon and Never Compromise; PING; and TaylorMade-adidas Golf and Ashworth. The Anti-Counterfeiting Group was formed in 2004 to petition governments to enforce their country's laws against counterfeiters of golf equipment products. As a result of the Anti-Counterfeiting Group's petitioning efforts, dozens of successful raids of manufacturing, warehouse, assembly and retail facilities have been executed by law enforcement and civil enforcement authorities over the past six years.

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