TITLEIST EXTENDS 910 METAL OFFERINGS 
WITH ADDITIONAL LOFT AND SHAFT OPTIONS
New Lofts and Lightweight Shafts Combine to Serve the Full Spectrum of Serious Golfers, including those with more Moderate Swing Speeds.

Fairhaven, MA (November 30, 2011) – Seeking to deliver improved long game performance and an unrivaled level of fitting precision to any golfer who is serious about his or her game, Titleist announces the expansion of its pioneering 910 metals line.  Validated on the most demanding proving grounds in the game, the worldwide professional golf tours, Titleist 910 drivers, fairway metals and hybrids feature the fastest, most stable head designs Titleist has ever created, as well as the ground-breaking SureFit Tour (SFT) dual-angle hosel.  The SureFit hosel is innovative, patented technology that allows the loft and lie to be independently adjusted and set, ensuring a degree of fitting precision previously available only on Tour.   Now, in order to meet the specific needs of golfers with more moderate swing speeds, Titleist introduces new lofts to the 910 metals family, as well as new lightweight shaft options that will optimize all-around performance for a wider array of golfers.

More Players Trusted Titleist Golf Balls, Irons, Wedges and Putters
Than Any Other Brand.

The Overwhelming Choice of More Winners Across Every Major Equipment Category.

Fairhaven, MA (November 16, 2011) - The PGA TOUR represents the most demanding stage in golf, and in 2011 the overwhelming majority of players who competed at that highest level placed their trust in Titleist golf equipment.  The ground-breaking Pro V1 golf ball franchise, first introduced to PGA TOUR players in October 2000, began its second decade on Tour by setting new standards for player confidence and success.  Over 3,700 players relied on a Titleist golf ball on the 2011 PGA TOUR, more than six times the nearest competitor with 541.  In fact, two out of every three PGA TOUR players relied on a Pro V1 or Pro V1x golf ball this season, and Titleist golf ball loyalists were rewarded for their trust, winning 33 of 44 events, eight times the total of the nearest competitor with 4, and three times the number of wins recorded by all other competing golf ball brands - combined.   

Titleist golf clubs also found momentous player approval and achievement in 2011, driven by the revolutionary Titleist 910 metals line and new 712 series of AP, CB and MB irons.  Titleist’s counts in each of the metals categories on the PGA Tour increased versus the prior year and featured more winners than any other brand across all three (drivers, fairways and hybrids).  At the AT&T National in July, the first week the new 712 Series irons were available, 16 players transitioned with overwhelming success.  In fact, Titleist Brand Ambassador Nick Watney relied upon the New AP2 irons to win the prestigious event in convincing fashion.  After Watney’s win, four more players went on to capture PGA TOUR titles with 712 series irons.  Titleist continued its consecutive streak as the most played iron on the PGA TOUR since 2005, to go along with its PGA TOUR-leading 20 victories in 2011.

When it came to the short game, Titleist Vokey Design wedges and Scotty Cameron putters had PGA TOUR players covered.  Players trusting the Titleist scoring clubs in 2011 topped the PGA TOUR in both player and win counts - again.  Vokey Design wedges have topped the PGA TOUR in terms of player count and wins for eight consecutive years, while Scotty Cameron by Titleist putters have been the leading putter choice for more players and more winners for 14 consecutive years ... and still counting. 

Seventeen Titleist full product line Brand Ambassadors combined to win 20 PGA Tour events in 2011.  No other golf equipment brand enjoyed stronger combined counts across all equipment categories, and no other brand shared in as many winning performances on the PGA TOUR as Titleist.   Consistency and superior performance from tee-through-green.  Titleist.  Golf's Symbol of Excellence.  

Please see player and win counts across every equipment category, as well as the Titleist equipment players relied upon  from every tournament on the 2011 PGA TOUR:

ON TOP OF THE WORLD WITH TITLEIST
Donald and Tseng Lead Titleist Golf Ball Loyalists to Seven-Win Week

Fairhaven, MA (October 24, 2011) - Unprecedented success continued around the globe for Titleist golf ball players, led by Pro V1x loyalists Luke Donald and Yani Tseng.  Donald advanced his position as World No. 1 by capturing the Children’s Miracle Network Classic, and securing the PGA Tour’s prestigious season-ending money title in the process.  Tseng, the world's top-ranked women's player and home country favorite this week, earned her 10th worldwide victory of the season at the Sunrise LPGA Taiwan Championship.  K.J. Choi captured the inaugural CJ Invitational on the Asian Tour, an event he hosted in his native South Korea, while Toru Taniguchi won his 17th career Japan Golf Tour title. Additional victories on the Australasian, Nationwide and South African Tours increased the 2011 Titleist golf ball win count to 153, more than six times the nearest competitor with 23.

A WORLD OF SUCCESS FOR TITLEIST.
Crane Tops Simpson in Playoff. Tom Lewis Wins First as Professional. 
Choi Holds Off Tseng on LPGA.

Fairhaven, MA (October 17, 2011) - Players striving to win at the highest levels of competitive golf require complete confidence in themselves and trust in their equipment.  At the McGladrey Classic, Titleist Brand Ambassadors Ben Crane and Webb Simpson did just that, relying upon the Pro V1x golf ball and bags full of Titleist golf clubs to finish 1-2 in a sudden death playoff. 

Crane closed with a 7-under par 63 that included eight birdies over the final 11 holes to reach the playoff en route to his fourth career victory.  While Simpson, who has won twice this season, continued his career year and currently sits atop the 2011 PGA Tour money list with one event remaining.

The success stories continued around globe where, again this week, more players and more winners relied upon Titleist than all other golf balls combined.  In addition to Crane’s victory on the PGA Tour, 20-year old Tom Lewis, playing in just his third European Tour event as a professional, captured the Portugal Masters.  At the LPGA Malaysia, Na Yeon Choi edged fellow Pro V1x loyalist Yani Tseng by one shot for her first win of the year.  Additional victories on the Asian, Korean and South African Tours advanced the 2011 worldwide win count for Titleist to 146, more than six times the nearest competitor with 23.  Continued proof, that Titleist equipment doesn’t just meet the standard of the world’s best players, it sets it.

HIGHLIGHTS FOR WEEK ENDING OCTOBER 16, 2011

PGA TOUR:  It was an all-Titleist Brand Ambassador playoff at the McGladrey Classic where Crane, who entered the final round five shots off the 54-hole lead held by Pro V1 loyalist Michael Thompson, finished tied in regulation with Simpson at 15-under 265. Thompson, a rookie, missed the playoff by one shot, but his third place finish marks his best performance of the season.  Pro V1x loyalist Louis Oosthuizen closed with a 4-under 66 to finish at 13-under 267, good for solo 4th. 

 - With the win, Crane becomes the 16th different full-product Titleist Brand Ambassador to win on the PGA Tour this season.  Titleist full product line Brand Ambassadors have now won 19 times to date on the PGA Tour.

- Titleist golf ball players claimed 9 of the top-10 spots at the event. Titleist was the overwhelming golf ball of choice with 87 players, nearly seven times the nearest competitor (13).  Titleist also was first in iron sets (36);  sand, lob and approach wedges (114); and putters (50).  Titleist was second in drivers (34); and fairway metals (36).   

What’s in Ben Crane’s Bag?: Pro V1x, 910D2 driver (7.5 with Titleist Bassara W 50-X, 46” shaft, B-2 setting), 910F fairway metal (17.0), 910H hybrid (21.0), AP2 irons (5-PW), Vokey Design approach (51), sand (56) and lob (60) wedges.

What’s in Webb Simpson’s Bag?:  Pro V1x, 909D3 driver (10.5), 910F fairway metals (13.5, 17.0), 910H hybrid (21.0), 680 irons (4-P), Vokey TVD sand (54) and lob (58) wedges.

EUROPEAN TOUR:   Tom Lewis (Pro V1) closed with a 7-under 65 en route to 21-under par 263 victory total, two shots clear of runner-up and Titleist Brand Ambassador Rafael Cabrera-Bello (Pro V1x, 910D3 driver, 910Fd fairway metal, 910H hybrid, New MB prototype irons, Vokey Design wedges, Scotty Cameron Studio Select Newport 2 putter).   Lewis is now exempt for two years on the European Tour.

- Titleist was the overwhelming golf ball of choice at the event with 74 players, more than four times the nearest competitor with 18. 

LPGA TOUR:  Na Yeon Choi reversed the outcome of the previous week’s 1-2 finish by holding off hard-charging World No. 1 Yani Tseng to win the Sime Darby LPGA Malaysia.  The win was the first of the year for Choi and the fifth of her three-year career.  She has posted ten top-10 finishes this season, including two runner-up performances.  Choi fired a final round 3-under 68 to finish at 15-under 269. Tseng, who started the final round four shots behind Choi, closed with a 6-under 65.

- Titleist was the overwhelming golf ball of choice at the event with 49 players, more than eight times the nearest competitor with 6. 

SOUTH AFRICAN: Titleist Brand Ambassador Doug McGuigan (Pro V1x, 910D3 driver, New CB prototype irons, Vokey Design wedges, Scotty Cameron putter) won his fifth career Sunshine Tour title in a playoff at the KCM Zambia Open.  McGuigan outlasted fellow Titleist Brand Ambassador Jean Hugo (Pro V1x, 910D3 driver, 910F fairway metal, New MB prototype irons, Vokey Design wedges) on the fifth extra hole after both players finished regulation at 16-under par 272.  Pro V1x loyalists Robert Wiederkehr, Bradford Vaughan, and Allan Versfeld, finished 3rd through 5th, as Titleist golf ball players secured the top five positions on the leaderboard.

- Titleist was the overwhelming golf ball of choice at the event with 72 players, more than three times the nearest competitor with 18.

ASIAN:  David Gleeson of Australia (Pro V1x) captured the Hero Indian Open for his third career Asian Tour title, and his first since 2008.  Gleeson stretched his one shot overnight lead to a winning margin of three strokes following a final round 4-under 68, and a 20-under 268 victory total.  Runner-up Chiragh Kumar of India (Pro V1x, ZB Irons, Vokey Design pitching, sand and lob wedges) finished solo 2nd, while Ross Bain (Pro V1x) and last week's winner, LU Wei Chih of Taiwan (Pro V1x), tied for 3rd place another shot back.
 
- Titleist was the overwhelming golf ball of choice at the event with 104 players (71%), more than five times the nearest competitor with 18.  Titleist also was first in iron sets and sand, lob and approach wedges.    

KOREA:  Kang, KyungNam (Pro V1, 910F fairway metal, 910H hybrid, Vokey Design gap and sand wedges, Scotty Cameron Studio Select Newport Circle T Putter) closed with a 1-under 70 at the Meritz Solmoro Open to earn his second win of the season.  Kang finished at 7-under 277 for a one-shot win over Titleist Brand Ambassador Han, MinKyu (Pro V1, 910D3 driver, 910H hybrid, CB irons, Vokey Design wedges, Scotty Cameron Studio Select Newport Circle T putter).

- Titleist was the overwhelming golf ball of choice at the event with 85 players, five times the nearest competitor with 17.  Titleist also was first in fairway metals (45); hybrids (78); and sand, lob and approach wedges (108); and second in drivers (27); iron sets (35); and putters (35).

FOR MORE INFORMATION:
TITLEIST TOUR BLOG:  http://titleistblog.com/
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Contact:  Joe Gomes, Director of Communications, Acushnet Company (508.979.3211)
Joe.gomes@acushnetgolf.com

TITLEIST INTRODUCES NEW LOOK TO FIVE-MODEL FAMILY OF
SCOTTY CAMERON CALIFORNIA PUTTERS
New Finish, Model Line-up, Shape and Blend Refinements
Highlight Updates to Popular Line

Fairhaven, MA (October 5, 2011) – Notably prominent across the worldwide professional tours, with club professionals and competitive amateurs, and the undisputed choice of more players and more winners on the PGA TOUR for 14 consecutive years and counting, Scotty Cameron by Titleist putters inspire pure putting confidence.  Designed, developed and refined through product and player research conducted at the state-of-the-art Cameron Putter Studio and on practice greens across the world, Cameron putters are precision-milled instruments of uncompromised feel, looks and performance that have come to symbolize a profound blend of art, technology, form and function.  As a market leader in the premium putter category, Titleist further solidifies its high performance product offering by enhancing its successful California family of putters.

CAMERON CALIFORNIA PUTTERS – BACKGROUND:  Scotty Cameron California putters were born from timeless, tour-proven designs and the modern weighting technology used in the successful line of Scotty Cameron Studio Select putters.  Studio Select technology allows for precise balancing of putter head weight with shaft length.  This technology, also incorporated into the original generation of California putters, provides a broader range of choices for length and weight to optimize performance for a wide range of putting strokes. 

The first incarnation of California putters were inspired by several of Cameron’s favorite designs from among his early Classics and Handmade models.   These models appeal to players who prefer more fluid, less geometric lines and whose putting strokes might best be characterized as less “mechanical.”   With the California line, these players found that they no longer had to sacrifice performance for an aesthetically pleasing design.  With the wide range of weight and length options that the California line offered, these players could now get a perfect fit for their stroke as well as their eye.

NEW FOR 2011:  The 2011 California line builds on the form-meets-function achievements of the original California putters, accentuating an important Scotty Cameron design principle – visual flow.

“My main objective for the new California designs was to take the visual flow to a new level,” explained Master Putter Designer Scotty Cameron.  “When you look down at a great putter in the address position, it’s easy to imagine the putter head flowing naturally right into the ground.  The refinements we made to these five new models meet and exceed that ideal.  It might be a bit esoteric, but you get the sense that water won’t splash off these putters.  It looks like water will just roll off the contours of the putters and shed gently off the edges.”
Over thirty refinements were made in order to achieve the balanced shapes and blended surface and edge transitions found in the new California putters.  Angles in the face, sole and neck are precisely milled to ensure that each model presents a perfectly square set-up at address.   Incorporating a trend that has become popular among Cameron enthusiasts on Tour, the new California putters feature deeper milling in the face of the putter.  This modification results in a softer sound at impact, yielding a feel that many better putters prefer. 

Each California putter is equipped with a new Pistolero grip with a dancing Cameron logo for a secure hold and great feel in the hands.  Also new for 2011, the California putters feature a new Sea Mist finish and recessed red Tour dot graphics that call to mind the tail lights of vintage American automobiles.  Coupled with the clean uninterrupted appearance of the stepless shaft, the new California graphics create a modern but timeless look. 

Cameron California putters are precision milled from soft 303 stainless steel and fitted with circular weights in the heel and toe that allow each model to be offered at 33”, 34” and 35” lengths well as 34”H and 35”H heavier weight configurations.  In addition, California putters can be lie adjusted +/- 2 degrees off the standard 71 degrees for even greater fine-tuning.  The new line features five models – Del Mar, Fastback, Monterey, Monterey 1.5 and Sonoma - characterized by blade and mid-mallet style heads with five different neck styles.  In combination, all these different options make it easy for players to choose a Cameron California putter with the appearance they prefer, the length and weight they need, and a neck configuration that provides the proper amount of toe flow during the stroke.

Each Cameron California putter features a draft sole design that keeps the putter square in the playing position for proper alignment and a high toe set-up that reduces the tendency for players to raise the toe and aim left of target.  All five California models are also appointed with a new simulated carbon fiber headcover.

CAMERON CALIFORNIA MODEL DESCRIPTIONS

Del Mar:  A heel shafted mid mallet for maximum toe flow during the stroke.  Designed with a single sightline on the back flange and a flare neck hosel with a ¾ shaft offset.  Available in both right and left hand.

Fastback:  A modified Newport-style mid mallet design featuring a more compact head heel-to-toe with a rounded back flange, three sight lines and a single bend shaft with a full shaft of offset.  The Fastback is a near face-balanced putter with minimum toe flow.   Formerly offered in the Studio Select line, the Fastback replaces the Hollywood in the California line.  Available in right hand only.

Monterey:  A blade body with smooth double-step flange with a back pocket and single site line, the Monterey features a plumbing neck hosel with a full shaft of offset for medium toe flow.  Available in both right and left hand.

Monterey 1.5:  A blade body with smooth double-step flange with a back pocket and single site line, the Monterey 1.5 features a medium flare neck hosel with a ¾ shaft offset for near-maximum toe flow.  The Monterey 1.5 replaces the Coronado model in the California line.  Available in right hand only.

Sonoma:  A compact mid-mallet with a D-shaped back flange and sight line.  The Sonoma features a round flow neck with ¾ shaft of offset for medium toe flow.  Available in right hand only.

Further customization of any Cameron putter is available through Scotty’s Custom Shop at www.scottycameron.com.

PRICE AND AVAILABILITY: The new Scotty Cameron California putters will begin shipping in November with a suggested retail price of $375.

ON TOUR: Every year since 1997, Scotty Cameron putters have been the choice of more players and more champions on the PGA Tour than any other brand.  This year is no different, as players have trusted a Scotty Cameron putter for a Tour-leading 17 victories on the 2011 PGA Tour.  The winners include first-time PGA Tour champions Chris Kirk, Scott Stallings, Scott Piercy and Kevin Na who trusted Cameron putters to win at the Viking Classic, Greenbrier Classic, Reno-Tahoe Open and, most recently, the Justin Timberlake Shriners Hospitals for Children, respectively.  Nick Watney trusted his Scotty Cameron putter to win twice in 2011, at the WGC – Cadillac Championship and the AT&T National.  Rory McIlroy turned in a performance for the ages with his Cameron putter, lapping the field en route to his first major title at the U.S. Open.  With additional wins across seven different worldwide professional golf tours in 2011, including the 140th Open Championship, Scotty Cameron loyalists have accumulated 46 victories year-to-date.

IMAGES AND INFORMATION: To download hi-res photography of or obtain additional information on the new Titleist irons, please click the link below or contact Joe Gomes, Director of Communications, Acushnet Company (508.979.3211).   https://titleist.imagerelay.com/sb/e1bcdfc2-ef6f-11e0-a245-12313b07d511#page=search

Titleist and FootJoy comprise the major golf brands of the Acushnet Company.  For additional information, please contact Joe Gomes, Director of Communications, Acushnet Company (508.979.3211) or visit us on-line at: titleist.com