New Finish, Model Line-up, Shape and Blend Refinements
Highlight Updates to Popular Line

Fairhaven, MA (October 5, 2011) – Notably prominent across the worldwide professional tours, with club professionals and competitive amateurs, and the undisputed choice of more players and more winners on the PGA TOUR for 14 consecutive years and counting, Scotty Cameron by Titleist putters inspire pure putting confidence.  Designed, developed and refined through product and player research conducted at the state-of-the-art Cameron Putter Studio and on practice greens across the world, Cameron putters are precision-milled instruments of uncompromised feel, looks and performance that have come to symbolize a profound blend of art, technology, form and function.  As a market leader in the premium putter category, Titleist further solidifies its high performance product offering by enhancing its successful California family of putters.



CAMERON CALIFORNIA PUTTERS – BACKGROUND:  Scotty Cameron California putters were born from timeless, tour-proven designs and the modern weighting technology used in the successful line of Scotty Cameron Studio Select putters.  Studio Select technology allows for precise balancing of putter head weight with shaft length.  This technology, also incorporated into the original generation of California putters, provides a broader range of choices for length and weight to optimize performance for a wide range of putting strokes. 

The first incarnation of California putters were inspired by several of Cameron’s favorite designs from among his early Classics and Handmade models.   These models appeal to players who prefer more fluid, less geometric lines and whose putting strokes might best be characterized as less “mechanical.”   With the California line, these players found that they no longer had to sacrifice performance for an aesthetically pleasing design.  With the wide range of weight and length options that the California line offered, these players could now get a perfect fit for their stroke as well as their eye.

NEW FOR 2011:  The 2011 California line builds on the form-meets-function achievements of the original California putters, accentuating an important Scotty Cameron design principle – visual flow.

“My main objective for the new California designs was to take the visual flow to a new level,” explained Master Putter Designer Scotty Cameron.  “When you look down at a great putter in the address position, it’s easy to imagine the putter head flowing naturally right into the ground.  The refinements we made to these five new models meet and exceed that ideal.  It might be a bit esoteric, but you get the sense that water won’t splash off these putters.  It looks like water will just roll off the contours of the putters and shed gently off the edges.”
Over thirty refinements were made in order to achieve the balanced shapes and blended surface and edge transitions found in the new California putters.  Angles in the face, sole and neck are precisely milled to ensure that each model presents a perfectly square set-up at address.   Incorporating a trend that has become popular among Cameron enthusiasts on Tour, the new California putters feature deeper milling in the face of the putter.  This modification results in a softer sound at impact, yielding a feel that many better putters prefer. 

Each California putter is equipped with a new Pistolero grip with a dancing Cameron logo for a secure hold and great feel in the hands.  Also new for 2011, the California putters feature a new Sea Mist finish and recessed red Tour dot graphics that call to mind the tail lights of vintage American automobiles.  Coupled with the clean uninterrupted appearance of the stepless shaft, the new California graphics create a modern but timeless look. 

Cameron California putters are precision milled from soft 303 stainless steel and fitted with circular weights in the heel and toe that allow each model to be offered at 33”, 34” and 35” lengths well as 34”H and 35”H heavier weight configurations.  In addition, California putters can be lie adjusted +/- 2 degrees off the standard 71 degrees for even greater fine-tuning.  The new line features five models – Del Mar, Fastback, Monterey, Monterey 1.5 and Sonoma - characterized by blade and mid-mallet style heads with five different neck styles.  In combination, all these different options make it easy for players to choose a Cameron California putter with the appearance they prefer, the length and weight they need, and a neck configuration that provides the proper amount of toe flow during the stroke.

Each Cameron California putter features a draft sole design that keeps the putter square in the playing position for proper alignment and a high toe set-up that reduces the tendency for players to raise the toe and aim left of target.  All five California models are also appointed with a new simulated carbon fiber headcover.



 Del Mar:
  A heel shafted mid mallet for maximum toe flow during the stroke.  Designed with a single sightline on the back flange and a flare neck hosel with a ¾ shaft offset.  Available in both right and left hand.








 Fastback:  A modified Newport-style mid mallet design featuring a more compact head heel-to-toe with a rounded back flange, three sight lines and a single bend shaft with a full shaft of offset.  The Fastback is a near face-balanced putter with minimum toe flow.   Formerly offered in the Studio Select line, the Fastback replaces the Hollywood in the California line.  Available in right hand only.






 Monterey:  A blade body with smooth double-step flange with a back pocket and single site line, the Monterey features a plumbing neck hosel with a full shaft of offset for medium toe flow.  Available in both right and left hand.








 Monterey 1.5:  A blade body with smooth double-step flange with a back pocket and single site line, the Monterey 1.5 features a medium flare neck hosel with a ¾ shaft offset for near-maximum toe flow.  The Monterey 1.5 replaces the Coronado model in the California line.  Available in right hand only.







 Sonoma:  A compact mid-mallet with a D-shaped back flange and sight line.  The Sonoma features a round flow neck with ¾ shaft of offset for medium toe flow.  Available in right hand only.










Further customization of any Cameron putter is available through Scotty’s Custom Shop at www.scottycameron.com.

PRICE AND AVAILABILITY: The new Scotty Cameron California putters will begin shipping in November with a suggested retail price of $375.

ON TOUR: Every year since 1997, Scotty Cameron putters have been the choice of more players and more champions on the PGA Tour than any other brand.  This year is no different, as players have trusted a Scotty Cameron putter for a Tour-leading 17 victories on the 2011 PGA Tour.  The winners include first-time PGA Tour champions Chris Kirk, Scott Stallings, Scott Piercy and Kevin Na who trusted Cameron putters to win at the Viking Classic, Greenbrier Classic, Reno-Tahoe Open and, most recently, the Justin Timberlake Shriners Hospitals for Children, respectively.  Nick Watney trusted his Scotty Cameron putter to win twice in 2011, at the WGC – Cadillac Championship and the AT&T National.  Rory McIlroy turned in a performance for the ages with his Cameron putter, lapping the field en route to his first major title at the U.S. Open.  With additional wins across seven different worldwide professional golf tours in 2011, including the 140th Open Championship, Scotty Cameron loyalists have accumulated 46 victories year-to-date.

IMAGES AND INFORMATION: To download hi-res photography of or obtain additional information on the new Titleist irons, please click the link below or contact Joe Gomes, Director of Communications, Acushnet Company (508.979.3211).   https://titleist.imagerelay.com/sb/e1bcdfc2-ef6f-11e0-a245-12313b07d511#page=search

Titleist and FootJoy comprise the major golf brands of the Acushnet Company.  For additional information, please contact Joe Gomes, Director of Communications, Acushnet Company (508.979.3211) or visit us on-line at: titleist.com


Fairhaven, MA (October 3, 2011) - Perseverance paid off for Titleist Brand Ambassador Kevin Na who broke through for his first PGA TOUR win at the Justin Timberlake Shriners Hospitals for Children Open.  The 28-year-old, who has posted 28 top-10 performances over the course of his eight-year PGA TOUR career, trusted his Pro V1x golf ball and Titleist clubs from tee to green to enter the winners circle.


Maximum Performance under U.S.G.A./R&A Groove Regulations
Industry Leading Spin Milled Technology and More Tour-Inspired Options

Fairhaven, MA (October 1, 2011) – Born from the unique artistry and clubmaking experience of Bob Vokey and his longstanding dedication to true craftsmanship, Vokey Design Wedges have earned the reputation as the game’s finest short game tools.   Since 1998, Vokey Design wedges have earned overwhelming success as the leader in the marketplace and the unmatched favorite of players across the worldwide professional tours.  In fact, Vokey Design wedges have been the #1 wedge on the PGA Tour in terms of count and wins for eight consecutive years.

Now, for the first time since the U.S.G.A. and R&A instituted a rules change in 2010 governing golf club grooves, Titleist introduces a completely new line of Vokey Design Spin Milled wedges designed to maximize performance within the limits of the new regulations.  The 2011 SM4 Vokey Design wedges feature Tour Extreme (SM4) scorelines – 17 precise, individually cut and 100% inspected grooves that aggressively approach the very ceiling of groove edge radius limits under the new specifications.  Using computer aided design (CAD), 2011 SM4 wedges also feature new head designs, inspired by Bob Vokey’s tour-proven 200 series wedges.  With twenty-one loft and bounce combinations and five different sole grinds that Bob Vokey developed through his research and work with the best players in the world, the 2011 SM4 Vokey Design wedges represent the next evolution in the most renowned scoring clubs in golf.


Titleist Introduces New 712 MB and CB Irons

Updates the Classic Looks, Feel and Performance of Tour-Proven
Muscle Back and Cavity Back Blades.

Fairhaven, MA (September 29, 2011) - Staying true to its heritage of crafting high performance clubs for serious golfers, Titleist introduces new MB and CB forged irons (712 Series) featuring improved looks, feel and performance.  Both models build upon the tour-proven classic designs of their 710 series predecessors.  Brought to market in 2009, the 710 MB and CB irons confirmed Titleist as the leader in traditional forged iron design.  In fact, since their initial launch, the Titleist MB has been the most-played iron model on the PGA TOUR.  In combination with the CB, AP1 and AP2 models, Titleist irons have consistently been a leading choice of players across the worldwide professional tours.

“When we started formulating plans for the new MB and CB designs, we knew that the project would be a reinterpretation, not a complete reinvention,” said Steve Pelisek, General Manager, Titleist Golf Clubs.  “The original MB and CB models were so well received on Tour, as well as in the marketplace, that we knew we had succeeded in delivering the core design fundamentals that resonate with the traditional blade player.  We did identify through our work with the world's best players, however, some areas where we could make improvements, which we incorporated in the new models.  The new MB and CB still embody those key design elements that made the first generation so well accepted."



Fairhaven, MA (September 12, 2011) - Yani Tseng successfully defended her title at the LPGA Tour’s Walmart NW Arkansas Championship, adding yet another highlight to an already historic season.
Tseng, a Pro V1x golf ball loyalist and the No. 1 player in the Rolex World Rankings, topped Amy Yang (Pro V1) with a birdie on the first hole of an all-Titleist sudden-death playoff.  The win was the 10th of the 22-year old’s LPGA Tour career, and her fifth worldwide win this year, including two majors at the Wegmans LPGA Championship and Ricoh Women's British Open.  Tseng has won four of her last eight starts.
Tseng made two late birdies to finish regulation tied with Yang at 12-under 201.  Tseng and Yang were two of 107 players in the field that trusted Titleist golf balls for their success, more than nine times the nearest competitor with 11 and more than all competitors combined.

Tseng also led Titleist to a four-win week around the globe, and with additional victories by Pro V1x loyalists in China, Japan and Singapore, Titleist golf ball players have won 119 times across the 2011 worldwide professional tours, 100 more than nearest competitor with 19.

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