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Posted: January 30, 2015
Senior Vice President of Titleist Golf Ball R&D Bill Morgan and Director of Product Implementation Matt Hogge take us on a behind-the-scenes look at the process and people behind the development of the new Pro V1 and Pro V1x golf balls.
Before a golf ball can become a Titleist, it must live up to the highest of expectations. Before we can make a million, we must make one.
Posted: January 29, 2015
The 2015 Waste Management Phoenix Open features one of the strongest fields of any non-major this year. The Stadium Course at TPC Scottsdale is also coming off an extensive 7-month renovation project which has resulted in many veteran players adjusting how they attack the layout.
And to get an insiders view, Team Titleist caught up with Titleist Brand Ambassador Graham DeLaet this week to learn his keys to success to scoring well at TPC Scottsdale.
DeLaet tied for second place at last year's event, after firing a 65-65 on the weekend. A native of Canada and a graduate of Boise State, DeLaet resides in Scottsdale and plays and practices at TPC Scottsdale periodically when he is not traveling.
"I think with the alterations that have been made to the course it favors the high ball hitter if anybody," said DeLaet.
"The greens have been playing hard and 'springy' this week. You have to bring the ball into the greens at a high angle and play it about six to eight yards short of where you want it to end up. Players seem to be getting a little bit higher and bigger bounce than usual when it hits these greens. That may change as the week progresses depending on the weather we are expected to get, but right now that is the way they are playing and how we are preparing."
Statistically, DeLaet is among the longest drivers of the ball with a 305.7 average (13th) and is in the top 10 in par 3 scoring average (2.88/5th) and par 5 scoring average (4.42/10th), strengths of his game that will surely come in handy this week.
"The new changes force you to have excellent course management and hit tee balls that will set you up for the best angle to approach the green. It is going to be a little more difficult to attack the pins early in the week with the way they are receiving the golf balls, but I think you will see some low scoring if and when they soften up. And, as always, whoever is putting best will be in the hunt, but it will crucial to put yourself in position to make those middle range putts."
Good luck to Graham and all of #TeamTitleist this week!
Posted: January 26, 2015
Titleist Brand Ambassador Bill Haas charged back to the winner's circle on Sunday, claiming his second career Humana Challenge title. Haas relied on solid driving, accurate iron play and a deft putting touch to post a 22-under 266 total, good for a one-shot victory in the California desert.
Let's take a closer look at Haas's winning setup from this past week.
WHAT'S IN BILL HAAS'S BAG
Golf Ball: Titleist Pro V1x golf ball Driver: Titleist 915D2 driver (8.5º) w/Aldila Rogue X shaft Fairway: Titleist 915F fairway metal (13.5º) w/Mitsubishi Dimana Blue S+ 80 TX shaft Fairway: Titleist 915F fairway metal (18.0º) w/Mitsubishi Dimana Blue S+ 80 TX shaft Irons: Titleist AP 714 irons (3-PW) w/Nippon NS Pro Proto X shafts Wedges: Vokey Design SM5 sand (54º) and lob (60º) wedges w/True Temper Dynamic Golf X100 shafts Putter: Scotty Cameron 303 GSS
The front page of the Humana Challenge leaderboard was flush with Titleist Brand Ambassadors and golf ball loyalists, and it was Bill Haas who sat alone at the top after the final putt fell on Sunday.
Haas closed with a 5-under par 67 en route to a 22-under par 266 victory total, one shot clear of five players, including fellow Titleist Brand Ambassador Charley Hoffman (New Pro V1x, 915D2 driver, 915F fairway metal, 913Hd hybrid, MB 714 irons, Vokey Design SM5 pitching, approach, sand and lob wedges, Scotty Cameron GoLo 5 putter), as well as Titleist golf ball loyalists Sung-Joon Park (New Pro V1x), Brendan Steele (Pro V1x) and Steve Wheatcroft (Pro V1x).
Titleist Brand Ambassador Justin Thomas (Pro V1x, 915D3 driver, 915 Fd fairway metal, 913 Hd hybrid, MB irons, Vokey SM5 pitching, approach, sand and lob wedges, Scotty Cameron Super Rat putter), who fired a 9-under par 63 on Friday, finished in a three-way tie for seventh. The PGA TOUR rookie finished T-6 at last week’s Sony Open in Hawaii.
Titleist Brand Ambassador Erik Compton (Pro V1x, 915D3 driver, 915Fd fairway metal, 915 Hd hybrids, MB irons, Vokey SM5 approach, sand and lob wedges, Scotty Cameron prototype putter) rounded out the top-10 with his T-10 finish.
“It's definitely a relief,” Haas said after the tournament, his first event since the WGC-HSBC Champions in China back in November. “Any kind of a win is unbelievable.”
With the win, Haas has now tallied six PGA Tour career wins including another Humana Challenge title back in 2010.
A few keys that helped Haas to victory this week would be his success in hitting the green and then converting the putts when he got there. Haas finished T-3 in Greens in Regulation (77.8%) and 4th in Strokes Gained Putting.
Runner-up Charley Hoffman was firing on all cylinders off the tee with a 301.8 yard average drive, but more importantly, he was finding the fairway 77.8% of the time, finishing T-5 in Driving Accuracy. Justin Thomas was T-1 in Birdies with 26 in 72 holes. He also finished 2nd in Driving Distance with a 310.6 average (including a 337 yard blast) and T-4 in Putts Per Greens in Regulation (1.566).
TITLEIST BY THE NUMBERS:
In total, 1,144 players have teed up Titleist golf balls in competition on the 2015 worldwide professional tours, more than five times the nearest competitor with 229 and more than all competitors combined.
With two wins this week, Titleist’s victory count in the young 2015 season advances to 9, compared to 5 for the nearest competitor and more than all competitors combined.
THE TITLEIST LEADERBOARD | WEEK ENDING January 25, 2015
Posted: January 23, 2015
The PGA Tour is in California this week for the Humana Challenge, an exciting event where the scores are low and the action is non-stop. Contested on three different courses, players will have to adapt each day to tackle the variety of challenges presented at the third event of the 2015 season.
Despite having to adjust to a new course each of the first three days, the field will have to stay aggressive if they hope to keep pace with the leaders.
"These courses certainly aren't easy, but they give you a lot of opportunities. With the perfect greens, if someone's playing well, they're going to shoot and make a lot of birdies out there. You're going to have to get up there with that mentality with going low and not being afraid to make some birdies and get on some runs," said Titleist Pro V1x Loyalist Luke Donald.
Some players in the field are starting their 2015 season this week, using it as an opportunity to get their games in shape.
"This event is great. Playing in the Palm Springs area is awesome. The weather is always fantastic for the most part and the golf courses are pretty reasonable. I think they give you a good gauge of where you're at, what you need to work on," said Titleist Brand Ambassador Jason Dufner.
With perfect weather, great course conditions and a field with some of the best players in the world, the Humana Challenge is sure to provide golf fans excitement throughout the week.
BY THE NUMBERS: 2015 HUMANA CHALLENGE
This week at the Humana Challenge, Titleist is the overwhelming golf ball of choice with 102 players in the field trusting a Pro V1 or Pro V1x golf ball for their success. That's more than six times the nearest competitor with 15.
Titleist was also the top choice in the approach, sand and lob wedge (124) and putters (59) categories.