The action is underway at Royal Liverpool and The Open Championship is already off to an exciting start. With early round conditions proving to be a bit tamer than expected, players are looking to post some low numbers and start their charge to the top of the iconic yellow leaderboard.

 And as the world’s best players look to take home the Claret Jug, Titleist is the overwhelming golf ball of choice with 85 players in the field trusting a Pro V1 or Pro V1x golf ball for their success. That’s more than 4 times the nearest competitor with 21 and more than all competitors combined.

Titleist was also the top choice among players in the sand, lob and approach wedge (151) and putter (59) categories.

Team Titleist was on the grounds early in the week to capture some of the sights as the major buzz was building around Hoylake. Check out the slideshow above for a tour inside the ropes and visit the Team Titleist discussions for even more exclusive photos.

Fast Fact: This is the 12th time the Open Championship has been contested at Royal Liverpool with the first being in 1897.

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When it comes to links-style golf, we hear a lot about hitting creative shots and flighting the golf ball down to keep it out of the wind. And in our latest Open Championship-inspired episode of 18 Shots Presented by Titleist, we explore the fundamentals of the "Stinger" with Mark Blackburn, director of instruction at Graystone Country Club. 

In this tip, Mark walks us through his keys on how to add this shot to your bag and focuses on how proper alignment, club path and face angle can help you hit a controlled, penetrating shot in the wind.

Click here for more episodes of our exclusive 18 Shots Presented by Titleist series featuring other great tips for your game.

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Having a solid wedge game is critical for any golfer. This is especially true out on the PGA Tour and amplified at all of the major championships.

So we went straight to the source and caught up with Vokey Wedge Tour Rep Aaron Dill (Master Craftsman Bob Vokey’s right-hand man) for an exclusive interview to learn more about the importance of the proper wedge setup, bounce and grind configurations and other short game adjustments that will help pave the way to success for Vokey loyalists at Hoylake.

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Overcoming championship nerves and learning to deal with pressure is key to helping all players shoot low scores when it matters most. And whether it is the first tee of a major championship or the final putt of a Saturday morning match with your friends, all golfers feel pressure.

As the world's best players steady their nerves in preparation for The Open Championship this week, we check in with Claude Harmon III, director of instruction at The Butch Harmon Floridian, for a little advice on how we can step up to the first tee with a calm confidence that carries throughout the round.

A couple of Claude's keys to help you play your best... quality preparation and playing with the game you brought to the course.  

Watch the video for more from Claude and click here to check out some more episodes of  our exclusive 18 Shots Presented by Titleist series.

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The week of the Open Championship is always an exciting one for us at Team Titleist. We get to enjoy some great golf and we also get to celebrate the birthday of Master Craftsman Bob Vokey.

Bob has spent the vast majority of his distinguished career working closely with many of the best players in the world, listening to their feedback, taking copious notes and transforming his concepts into some of the most trusted and highest performing wedges on tour.

As “The Voke” likes to say…

"I have always said since the day I arrived at Titleist, that I have the best R&D facility in the world - the PGA TOUR."

So to help us send a very special birthday wish, we caught up with some of the players who trust his creations week in and week out under the most challenging course conditions.

Watch the video above and join us in wishing “The Voke” a very Happy Birthday!

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