The West Coast swing continues as the PGA Tour heads to scenic Torrey Pines for the 2015 Farmers Insurance Open. With the combination of one of the strongest fields in golf, a historic venue and some of the most scenic views antwhere, this week is sure to offer golf fans a lot of excitement.

The respect and appreciation for Torrey Pines is a common theme amongst the players in the field this week.

"The golf course is one of my favorite courses we play all year. Great memories here, fantastic views and a great layout. It's a very special week for me," said Titleist Pro V1x Loyalist Rickie Fowler.

Waste Management Phoenix Open and Titleist Brand Ambassador Brooks Koepka agrees with Fowler, but also notes the importance of quality ball striking if someone hopes to claim victory.

"It's a beautiful golf course with unbelievable views. Truly one of the best layouts we play all year. It is certainly a ball strikers course, the person who hits it the best will have a great shot" said Koepka.

With many of the top players in the world returning to action, there is sure to be plenty of great golf to watch over the weekend.


BY THE NUMBERS: 2015 FARMERS INSURANCE OPEN

 This week at the Farmers Insurance Open, Titleist is the overwhelming golf ball of choice with 94 players in the field trusting a Pro V1 or Pro V1x golf ball for their success. That's more than 4 times the nearest competitor with 19.

Titleist was also the top choice in the approach, sand and lob wedge (153) category.


SCENES FROM THE COURSE

The global Titleist Tour teams have been hard at work fitting many of the top players in the world for the best combination of 915 drivers, fairways and hybrids for their individual games. The ability to satisfy the long game requirements of our tour staff is an important part of our tour seeding and performance validation process for 915 metals.

Since 915 was introduced, over 100 players have put multiple 915 metals in play, recording 15 wins across six different worldwide tours in the process.

"The performance enhancements to the new 915 metals line have provided our Titleist team on the PGA TOUR more options than ever to fit the wide array of launch conditions and yardage gap requirements of the nearly 50 players we service on a weekly basis," says Chris Tuten, Director of Golf Club Player Promotion.

"Just like no two players' launch conditions are the same, neither are their set compositions. From the two model options in the 915 drivers (D2 and D3), fairways (F and Fd), and hybrids (H and Hd), to the SureFit Tour hosel and 16 different loft and lie settings on each, to the variety of shaft and weight options, there is not a player we cannot optimize with 915."

A closer look at the different combinations of 915 drivers, fairways and hybrids in the bags of some top-ranked Titleist Brand Ambassadors demonstrates the individual nature of set composition and reinforces the need for professionally fit golf clubs.

Adam Scott
915D3 - 10.5°
915F - 15°
 
 
Jordan Spieth
915D2 - 9.5°
915F - 15°
915Hd - 20.5°
 
Jimmy Walker
915D2 - 9.5°
915F - 15°
915F - 18°
 
Brooks Koepka
915D2 - 9.5°
915Fd - 15°
915Hd - 20.5°
 
Bill Haas
915D2 - 8.5°
915F - 13.5°
915F - 18°
 
 
Kevin Na
915D3 - 9.5°
915F - 15°
915F - 18°
915H - 21°
 
Ian Poulter
915D2 - 9.5°
915F - 15°
915Hd - 20.5°
915Hd - 23.5°
 
Geoff Ogilvy
915D2 - 9.5°
915F - 16.5°
915Hd - 20.5°
 
 

To find your ideal set composition through a Titleist golf club fitting facility near you, visit the Titleist Golf Shop & Fitting locator.

Once the final prototypes were approved and the new Pro V1 and Pro V1x golf balls were ready for launch, it was up to the Titleist manufacturing team to bring the prototypes to life.

And when you’re committed to delivering exceptional distance, superior scoring performance and unmatched consistency in a golf ball – you need to have the team in place and the process down to go from one to one million.

Watch the video above to get a better look at the making of the new Titleist Pro V1 and Pro V1x.

#TeamTitleist

Titleist Brand Ambassador Brooks Koepka earned his first career PGA Tour victory on Sunday, relying on the new Pro V1x golf ball and a full complement of Titleist golf clubs to capture the WM Phoenix Open. Koepka closed with a stellar 5-under-par 66 to post a 15-under 269 total, good for a one-shot victory at TPC Scottsdale.

Let's take a closer look at Koepka's winning setup from this past week.

WHAT'S IN BROOKS KOEPKA'S BAG

Golf Ball: New Titleist Pro V1x golf ball

Driver: Titleist 915D2 driver (9.5º) w/Mitsubishi Diamana White +72 X shaft

Fairway:
Titleist 915Fd fairway metal (15.0º) w/Mitsubishi Dimana White +82 X shaft

Hybrid:
 Titleist 915Hd hybrid (20.5º) w/Mitsubishi Diamana White +92 X shaft

Irons: 
Titleist CB 714 irons (4-9) w/True Temper Dynamic Gold X100 shafts

Wedges:
Vokey Design SM5 pitching (54º) w/True Temper Dynamic Gold X100 shaft
Vokey Design SM5 gap (52º), sand (56º) and lob (60º) wedges w/True Temper Dynamic Golf S400 shafts

Putter:
Scotty Cameron Newport 2 SLT T10

Congratulations, Brooks!

#TeamTitleist

Titleist Brand Ambassador Brooks Koepka captured his first career PGA TOUR title with a win at the Waste Management Phoenix Open using the new 2015 Pro V1x. The 24-year old fired a final round 5-under-par 66 en route to a 15-under 269 victory total, one shot clear of three players, including fellow Pro V1x golf ball loyalists Bubba Watson and Ryan Palmer (Pro V1x). Koepka topped a leaderboard that included 10 Titleist golf ball loyalists out of the 14 players who finished among the top 10 and ties, six of whom relied upon the New Pro V1x.

Koepka becomes the third consecutive full line Titleist Brand Ambassador to win on the PGA TOUR, following Jimmy Walker (SONY Open) and Bill Haas (Humana Challenge). He is also the sixth Brand Ambassador to win during this wraparound season, joining Ben Martin (Shriners Hospitals for Children Open), Robert Streb (McGladrey Classic) and Charley Hoffman (OHL Classic at Mayakoba). The win is the eighth by Titleist golf ball loyalists through the first 11 events on the PGA TOUR, four of which have been with the New Pro V1x, including Bubba Watson (WGC-HSBC Champions), Hoffman (OHL Classic at Mayakoba), Walker (SONY Open) and now Koepka.

WEEKEND HIGHLIGHTS FROM THE WORLDWIDE PROFESSIONAL TOURS:

 On the LPGA Tour, Na Yeon Choi, playing the New Pro V1x for the first time in competition, rallied to win the season-opening Coates Golf Championship. Choi carded a 4-under-par 68 en route to a 16-under-par 272 victory total, winning for her eighth time on the LPGA Tour.

 Titleist Pro V1 golf ball loyalist Mathew Goggin captured the Web.com Tour's season-opening Panama Claro Championship, closing with a 3-under 67 en route to an 11-under-par 269 victory total, four shots clear of his nearest competitor. It marked the fifth career Web.com Tour title for Goggin, who also won this event in 2011.

TITLEIST BY THE NUMBERS

In total, 1,485 players have teed up Titleist golf balls in competition on the 2015 worldwide professional tours, more than five times the nearest competitor with 284 and more than all competitors combined.

With two wins this week, Titleist’s victory count in the young 2015 season advances to 12. That's more than double the nearest competitor with 5 and more than all competitors combined.

THE TITLEIST LEADERBOARD  |  WEEK ENDING February 1, 2015

TourEventTitleist Golf Ball PlayersNearest Competitor
PGA Tour Waste Management Phoenix Open 83 15
European Tour Omega Dubai Desert Classic 77 25
LPGA Tour Coates Golf Championship 87 8
Web.com Tour Panama Claro Championship 94 16
1 2 3
4
5 6