When our golf club R&D team set out to develop the new line-up of Titleist 915 drivers and fairways, they knew that having the right complement of tour-proven, high-performance shafts was going to play an important role in helping serious golfers looking to maximize speed and timing.

After researching and testing a variety of options, the end result is a matrix that features five new premium shafts from the most played families on Tour to fit a wide range of players and swing speeds.

Let’s take a closer look at this impressive roster of shafts that will be available with the new 915 family of metals.

The Aldila Rogue Silver (110MSI) and Rogue Black (95MSI) use aerospace grade graphitic carbon fiber in a special layer in the butt of the shaft. This high end fiber provides Rogue shafts with excellent feel and control, with Rogue Silver delivering slightly lower launch and spin compared to Rogue Black.

The Mitsubishi Rayon Diamana D+ White, Diamana S+ Blue and Diamana M+ Red feature adaptive balance points and progressive torque matching to optimize stability across a wide spectrum of swing speeds. New ToughQure resin provides strengthened tip sections versus prior generation Diamana shafts.

Aldila Rogue Silver 60/70 and Rogue Black 60/70/80 as well as Mitsubishi Rayon Diamana D+ White 50/60/70/80, Diamana S+ Blue 50/60/70/80, and Diamana M+ Red 40/50/60/70 are all available as no upcharge options with 915 drivers and fairways (flex availability varies by weight).

Click on the chart below to view a comparison of the 915 stock shaft launch and spin characteristics, and be sure to visit a Titleist fitting professional to get fit for the new 915 metals.

View the Titleist Custom Club Options book for more information on all of the options available with the new 915 metals.

The field is set in Shanghai as 40 of the Top-50 golfers in the world teed off this week at the World Golf Championships - HSBC Champions. And with a lot of low scores being posted in the early rounds, players know how important it is to get off to a fast start and keep the momentum going.

“Obviously a very important tournament this week and a good chance for me to get off to a good start and give myself some comfort early in the new FedExCup season,” said Titleist Brand Ambassador Adam Scott.

“You really have to be on your game in all areas. There can't be anything lacking.”

This complete game approach requires a mental focus and determination from the first tee shot to the final putt. As Pro V1x loyalist Bubba Watson explains, it’s also about approaching every tournament with the same goals – to compete at a high level and win.

“I think any golf tournament, you're trying to win, you're trying to compete at a high level.  It really doesn't matter if it's a major or regular event, you want to win.”

The combination of additional FedExCup points, a large purse and an extremely deep field have made the HSBC Champions one of the Tour's premier events and there should be plenty of low scores and high drama this weekend.


 Titleist is the golf ball of choice with 41 players in this limited field event trusting a Titleist Pro V1 or Pro V1x golf ball for their success. Titleist Brand Ambassadors Jordan Spieth and Marc Leishman along with golf ball loyalists Bubba Watson, Hunter Mahan and Ian Poulter all put a new Pro V1x prototype golf ball in play.

Titleist was also the top choice among players in the irons (23) and sand, lob and approach wedge (63) categories.


Titleist Brand Ambassador Adam Scott rolling a few putts to get used to the greens at Sheshan International.

Titleist Brand Ambassador Jordan Spieth send his Pro V1x on a pin seeking journey.

2012 HSBC Champions winner and Titleist Pro V1x Loyalist Ian Poulter is looking to capture a third career WGC crown.

Louis Oosthuizen reading the green before sending his Pro V1x to the hole.

The #1 ball in golf is also the #1 gift in golf, especially when it comes with a personal touch. And this year, Titleist will again be bringing holiday smiles to golfers and gift givers alike by offering free personalization on every Titleist golf ball dozen, now through the end of the year.

From Nov. 1 to Dec. 31, 2014, personalization charges will be waived on all orders of Titleist Pro V1, Pro V1x, NXT Tour, NXT Tour S, Velocity and DT SoLo golf balls. Free personalization is also available on custom orders of Pro V1 and Pro V1x, the world’s best selling and most trusted golf balls, with double-digit play numbers (00 and 10-99).

 Personalization includes up to three lines of block text (17 characters per line) imprinted on each golf ball in black, blue, green, red or pink ink. Popular choices include names, nicknames, initials, holiday greetings, congratulations and inspirational messages. Twitter usernames (i.e., @Titleist) and hashtags (i.e., #TeamTitleist) are also growing in popularity.

On Pro V1 and Pro V1x models, the combination of a single- or double-digit play number (1-9, 00 and 10-99) with personalization is often used to commemorate a holiday, birthday, anniversary or other significant date or event. Lucky or favorite numbers and athlete jersey numbers are also popular options.

Individual numbers are also available on NXT Tour and NXT Tour S (1-4); Velocity (1-4 or 00, 11, 22, 33); and DT SoLo (1-4) models.

 The minimum order for free personalization is just one dozen. Orders can be placed by visiting any authorized Titleist golf shop. To locate a local Titleist golf shop, please visit the Titleist golf shop locator at: http://www.titleist.com/find-a-golf-shop.

For custom individual and double-digit play numbers, an additional charge may apply.

*Note: U.S. only. Free personalization promotions are also available in Canada and Europe. Please refer to the Titleist website in each respective market for complete details.

2014 Titleist Custom Holiday Promotion Details:• U.S. customers only.*

  • Offer: Free personalization (single pole personalization only).
  • Products: All Titleist golf ball models.
  • Imprint: Black, Blue, Red, Green or Pink ink.
  • 1 color per personalization.
  • Maximum 17 characters per line, up to 3 lines of personalization.
  • Minimum: 1 dozen (packaged in standard dozens).
  • Dates: An order must be placed between Nov. 1-Dec. 31, 2014.
  • Orders received by Dec. 10, 2014 are guaranteed to arrive by Dec. 24, 2014 via normal ground freight. Orders requesting Fast Forward Service must be received by Dec. 18, 2014.
  • December 3, 2014 is the last day that orders will be accepted for Double Digit Play Numbers, with guaranteed delivery prior to December 24, 2014.
  • Orders received after Dec. 18, 2014 will not ship until the week of January 19, 2015.
  • Orders for individual and double-digit play numbers may incur an additional charge.
  • Individual play numbers: Pro V1 and Pro V1x (1-9); NXT Tour and NXT Tour S (1-4); Velocity (1-4 or 00, 11, 22, 33); DT SoLo (1-4).
  • Double-digit play numbers (Pro V1 and Pro V1x only): 00 and 11-99.


Titleist Brand Ambassador Tom Pernice Jr. edged fellow Titleist Ambassador Jay Haas with a birdie on the fourth playoff hole of the Charles Schwab Cup Championship. 

Tom trusted a full bag of Titleist equipment on his way to an impressive all around showing, placing in the Top-10 in Driving Accuracy (9), Driving Distance (4), Sand Saves (3) and Greens in Regulation (4). 

Let's take a closer look at the equipment Tom used this week. 



Returning to the Titleist Pro V1x golf ball with which he won the 2013 CIMB Classic, the 2014 champion successfully defended his title by firing a final round 5-under 67 on Sunday for a three-shot win over three players, including Titleist Brand Ambassador Kevin Na. The winner finished with a 17-under 271 victory total at Kuala Lumpur Golf and Country Club in Malaysia.

At the BMW Masters on the European Tour, Titleist Pro V1x loyalist Marcel Siem chipped in for birdie on the first hole of a three-way playoff that included Titleist Brand Ambassador Alexander Levy. Siem closed with a 16-under-par 272 total at the first of four events in the Race to Dubai Final Series.

It was an all Titleist Brand Ambassador playoff at the Champions Tour season-ending Charles Schwab Cup Championship, where Tom Pernice, Jr. topped Jay Haas with a birdie on the fourth extra hole. Pernice closed with a 3-under-par 67 to earn a spot in the playoff and claim his fourth career Champions Tour title.

On the South African Tour, Titleist Pro V1x loyalist Keith Horne claimed his second title of the 2014 season by closing with a 5-under par 67 to win the Vodacom Origins of Golf Final by one shot. Horne finished with a 13-under-par 203 victory total to claim his seventh career Sunshine Tour title.

Titleist Brand Ambassador Ryan Lynch captured the WA PGA Championship, one shot clear of fellow Titleist Pro V1x loyalists Peter Cooke and Chris Gaunt. The win was Lynch's first career victory on the Australasian Tour.

To round out the week's action, the winner of the Peru Open on the LatinoAmerican Tour trusted a Pro V1x golf ball to shoot a 14-under-par 274 victory total.


 With another six wins this week, Titleist’s year-to-date victory count advances to 157. That's more than three times the nearest competitor with 42 and more than all competitors combined.

In total, 21,604 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, more than six times the nearest competitor with 3,647 and more than all competitors combined.


TourEventTitleist Golf Ball PlayersNearest Competitor
PGA Tour co / Asian Tour CIMB Classic 41 14
European Tour BMW Masters 39 12
LPGA Tour Fubon LPGA Taiwan Championship 56 6
Champions Tour Charles Schwab Cup Championship 21 3
South African Tour Vodacom Origins of Golf Final 53 14
Australasian Tour WA PGA Championship 88 16
3 4 5
7 8