Ever wonder what goes into the making of a Titleist Pro V1 and Pro V1x?

Here at Team Titleist, we're lucky to go to work every day with some of the best and brightest people in the game, the Titleist associates responsible for creating the #1 ball in golf.

And with Titleist Ball Plant III only a few minutes away in New Bedford, Mass., we recently had the opportunity to tour the facility and witness first-hand the making of the 2013 Pro V1 and Pro V1x golf balls.

It's a pretty cool experience, so we wanted to share it with all of Team Titleist.

Check out the video above for your own tour of Titleist Ball Plant III and see our team at work.

Remember, there's a difference between a golf ball and a Titleist golf ball - the #1 ball in golf.

FAST FACT: For more than 75 years, Titleist golf balls have been designed and manufactured by Titleist associates in Titleist's own world-class facilities, each person playing an important role in making the highest performing, most consistent golf balls in the game.

Click on Image Above to Launch Slideshow

While Team Titleist was in full force at the 2013 PGA Show in Orlando, FL for the introduction of the new 2013 Pro V1 and Pro V1x golf balls, we did manage to sneak out west earlier in the week to take in the stunning views found along the North and South courses of Torrey Pines.

The 2013 Farmers Insurance Open features a strong field of talented players including the 2010 Champion and Titleist Brand Ambassador Ben Crane. With both courses playing tough, all players will be looking to bring their best performances into the weekend.

And for a majority of players in the field, performance is the Titleist Pro V1 and Pro V1x. Titleist is the overwhelming top choice in golf balls at the Farmers Insurance Open with 104 players in the field of 156 relying upon a Pro V1 or Pro V1x, more than 5 times the nearest competitor with 20, and more than all competitors combined.

This includes a total of 57 players who will be relying upon a new 2013 Pro V1 (10) or Pro V1x (47) golf ball – which made their public debut on Thursday at the PGA Show. Check out this post for more details.

Titleist was also the favorite in the iron sets (42), sand, lob and approach wedge (163) and putter (56) categories.

Check out the slideshow above to take a stroll with Team Titleist  beneath the Torreys and see what the players including Titleist Brand Ambassadors Charley Hoffman, Scott Stallings, Ben Crane and Brendan Steele among others, were up to early in the week.

Performance is the 2013 Titleist Pro V1 and Pro V1x. The team has been hard at work and we are happy to introduce you to the new 2013 Pro V1 and Pro V1x golf balls.

Driven by the pursuit of superior performance, the Titleist team of golf ball R&D experts has been able to deliver even more distance, softer feel and longer lasting durability in the 2013 Pro V1 and Pro V1x models through new core and cover technologies.

Here's a quick look at what's new for 2013...

• The 2013 Pro V1 provides even softer feel, making it the softest Pro V1 yet. Golfers will also benefit from the Pro V1’s longer distance due to lower driver and long game spin, and a shallower angle of descent that produces more roll.
  
  
• The 2013 Pro V1x delivers even more distance and more consistent performance with its deep downrange peak trajectory, tight ball flight and outstanding spin control.
  
  
• Both new models feature an improved Urethane Elastomer cover and paint system that results in longer lasting durability while retaining a whiter, brighter finish. 
  
  
• The new Pro V1 and Pro V1x also maintain their outstanding Drop-and-Stop control, providing all golfers with the proven short-game scoring performance that contributes to shooting lower scores.
  
  

Available in golf shops beginning Jan. 25, 2013, new Pro V1 and Pro V1x are manufactured to exacting standards in Titleist’s own world-class facilities. As a result, every Pro V1 and Pro V1x golf ball performs consistently for every golfer, every round and on every type of shot.

Check out the slideshow below for a closer look, watch the video above and click here (http://www.titleist.com/pro-v1/) for even more information on the new Pro V1 and Pro V1x.