Having a clear picture in your mind of the stroke you are about to make will inevitably help you commit to the shot. And this is never more important than when you are playing your scoring shots - the short shots around the green that you need to get close.

In the latest of his series of drills and instruction Titleist ambassador and PGA professional Andrew Hall gives you some pointers to work on to make sure that you give yourself the best chance of getting up and down!

Pro V1x loyalists Lee Westwood and Ian Poulter both closed out their 2011 golf seasons Sunday in the same place: The winner's circle.

 Westwood cruised to a seven-shot victory at the inaugural Thailand Golf Championship in Bankok, while Poulter stormed to a three-shot win at the JBWere Australian Masters in Melbourne, capping another season of overwhelming success for Titleist golf ball players.

In 2011, Titleist Pro V1 and Pro V1x players combined for 175 wins across the worldwide professional tours, nearly 150 more than the nearest competitor with 27 and more than all competitors combined.

A total of 21,533 players teed up Titleist golf balls in worldwide pro events this season, more than six times the nearest competitor with 3,485 and more than all other golf balls combined.

• ASIAN TOUR: Lee Westwood's victory was his fourth of the season, as well as his second in three weeks (Nedbank Golf Challenge).

 He opened with a bogey-free 12-under 60 in Round 1, rolling his Pro V1x golf ball in for 11 birdies and one eagle to set the course record at Amata Spring CC.

Fifteen birdies and three rounds later, Westwood's name sat atop the leader board at 22-under 266, seven shots clear of the field.

Westwood, who also set a course record during his Nedback Golf Challenge victory with a 10-under 62 in Round 3, moved back to No. 2 in the Official World Golf Ranking.

"It means a lot, any win does…," said Westwood.

"The fact that I led wire to wire… There was pressure involved."

Westwood was one of 79 players in the field that trusted Titleist golf balls, nearly four times the nearest competitor with 20 and more than all competitors combined.

Pro V1x loyalist Juvic Pagunsan finished as the Asian Tour's Order of Merit champion with nearly $800,000 in earnings.

• AUSTRALIA: Ian Poulter started the final round of the JBWere Australian Masters two shots behind the leader. He quickly erased that deficit by dropping in his Pro V1x golf ball from 15 feet for eagle on the first hole – and he never trailed again.

 Poulter added birdies at Nos. 7 and 9 to take a two-shot lead into the back nine at a windy Victoria Golf Club, and finished with a 4-under 67 for a 15-under 269 total and three-shot triumph.

Poulter, also a winner this season at the Volvo World Match Play Championship, topped a leader board that included nine Titleist golf ball players in the top 11, including Titleist Brand Ambassador Geoff Ogilvy (Pro V1), who finished third.

A total of 94 players relied on Titleist golf balls for their success in the event, more than 10 times the nearest competitor with  nine and more than all other golf balls combined.

"To come down here the week before Christmas and to win this tournament is very special," Poulter said.

"After the first couple of days when there wasn't much wind people may have thought the Victoria Golf Club was easy, but they were mistaken. It certainly showed its teeth today."


Here's something to think about the next time you dig into your bag for another golf ball: Changing the golf ball changes every shot.

And if you're looking to lower your scores (who isn't, right?), one of the first steps is knowing what to expect out of your golf ball on each and every swing.

This is also a key to developing a more consistent golf game, as it's impossible to gain such feel and understanding while playing different golf ball models from round to round (or even hole to hole).

"We've met a number of golfers who do not buy the same golf ball each time they purchase golf balls, and play whichever ball gets pulled from the bag," Titleist Golf Ball Fitter John Fizer said. "They don't think playing different golf balls has any affect on their game, but that's not the case. They're not giving themselves the best opportunity to shoot lower scores."

Since golf balls have meaningful performance differences, especially on scoring shots into the green, golfers need to know what the golf ball will do when they hit their shot correctly.

During the R&D process we gather feedback from golfers of all levels regarding the performance characteristics they want in their golf balls. Such information is crucial in the creation of the different models of Titleist golf balls.

“Once a golfer has been properly fit into the Titleist golf model that is best for their game, they are one step closer to a more consistent game,” said Mike Gibson, Manager of Titleist Golf Ball Fitting.

“Through our extensive player testing, we’ve seen that eliminating the variable differences in golf ball performance by playing the same golf ball model every round will help improve your chances of hitting more greens in regulation and hitting the ball closer to the pin. Whether you're a professional or amateur, shorter putts go in more often. Every golfer is looking to maximise those opportunities.”

Added Titleist Golf Ball Fitter Michael Collins: "Once you start to learn how your golf ball performs you will see the benefits immediately, especially on the scoring shots to and around the green.”

"For example, when you hit the green with a 7 iron, the ball is going to land on the green and perform in a particular way. Does it hit and stop? Does it bounce a couple times before checking up? That sort of reliance and that confidence in your golf ball can really start to alter the rest of your game."

Titleist's green-to-tee ball fitting methodology is based on the fact that most scoring opportunities are created by shots into the target, and improving your game in those areas will have the most game-changing affects.

There is a reason Titleist golf ball loyalists on the worldwide professional tours go through an extensive fitting process in order to find and trust a single type of Titleist golf ball: When you consistently play with a golf ball that is properly fit for your game, your shot execution will improve and you will give yourself the best chance to lower your score.

You can take full advantage of those benefits by consistently teeing up the best golf ball for your game.

To begin the Titleist Performance Golf Ball Fitting process yourself, click here.

How many times do we stand over a duffed chip wishing we'd tried another way to get the ball to the hole? Those shots into the scoring zone are the ones that really give us the opportunity to improve our scores and, therefore, our handicaps!

Titleist ambassador and PGA professional Andrew Hall takes a look at how to decide on the best shot selection in those short game situations. This is the first of four videos focused on the short game that could well help you shoot lower scores!

Team Titleist got a nice surprise last Friday when four times Olympic Gold Medal winning rower Sir Matthew Pinsent visited the National Fitting Centre at St Ives!

A keen 16-handicapper, Matthew was taken through a full bag fitting by Fitting Technician Jack Yetton. To see Matthews thoughts on his own game and the fitting process, simply click on the video below!

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