Master Craftsman Bob Vokey and Vokey Marketing Manager Dave Neville had a busy few days at the 2012 PGA Merchandise show, speaking with golfers, golf media and PGA Professionals about the new SM4 wedges, WedgeWorks Exclusives lineup and Vokey Store items.

Team Titleist's Eric Soderstrom was on hand again to film a quick tour with Bob and Dave, which you can watch in the above video.

Titleist Lands 1-2 Blow in The Desert

With the limelight firmly on his group, Titleist Pro V1x loyalist Rob "Rocky" Rock turned in a nerveless performance in the final round of the Abu Dhabi HSBC Golf Championship to secure the biggest win of his career to date!

The 2012 Abu Dhabi HSBC Golf Championship winner

Rocky closed out the final round with a 2-under 70 for a 13-under 275 total, one shot clear of Titleist brand ambassador Rory McIlroy (Pro V1x) and two shots clear of three other players. It was Rocky's second career victory, having secured the BMW Italian Open title last year.

Rocky holds aloft his Pro V1x while saluting the crowds at Abu Dhabi Golf Club

Understated as always, Rock commented, "I really can't believe I have done that today!" The win catapaults Rob from 117th in the Official World Golf Rankings to 55th.

Rory during his final round burst

Rory was runner up for the second year running after posting a final round 3-under 69 for a 276 total.

Rory and caddie JP discuss options

What's in Rory's bag? Pro V1x, 910 D2 driver, 906 F2 fairways 13 & 18, MB irons (712 series) 3-9, Vokey Design SM4 46.08 pitching, 54.08 sand and 60.04 lob wedges, Scotty Cameron GSS Newport putter.

Titleist brand ambassadors George Coetzee and Matteo Manassero finished a further two shots back from Rory on 278 totals.

Titleist was the overwhelming ball of choice at the Abu Dhabi HSBC Golf Championship with 73 players placing their trust in the matchless performance of Pro V1 and Pro V1x, compared to 20 for the nearest competitor.

Elsewhere, on the PGA Tour, Titleist ambassador Kyle Stanley turned in his strongest performance as a professional, as he finished runner up following a playoff at the Farmers Insurance Open.

What's in the bag Kyle?

What's in Kyle Stanley's Bag?: Pro V1x, 910D3 driver, 910Fd fairway metal, 503i 2-iron, MB irons (712 series), Vokey Design 52.08 approach and  56.14 sand wedges, SM4 60.10 lob wedge, Scotty Cameron Timeless GSS putter.

Titleist was also the overwhelming ball of choice at the Farmers Insurance Open with 104 players, more than six times the nearest competitor with 16.

The 2012 PGA Merchandise Show is under way in Orlando, Fla., and the floor is already buzzing with excitement.

Before the show started, Team Titleist popped into the Orange County Convention Center to get a sneak peek of the Titleist booth before the crowds arrived.

In the above video, join Team Titleist's Eric Soderstrom as he takes you on a quick tour of our new booth, featuring the newest additions to the Titleist golf ball family.

The Desert Swing has for some time heralded the European Tour season kicking off in earnest and this year has been no different! The Abu Dhabi Golf Championship at Abu Dhabi Golf Club has attracted a strong field, including four of the top five players in the Official World Golf Rankings - with the top three all being Titleist golf ball players!

Team Titleist was on the ground at the event earlier this week and the course has been set up very tough - particularly the rough, which is very dense! A par 72, the course is 7,600 yards long - meaning that not only is long driving key, but straight driving is even more important! Add to this several changes to the course since last year's Championship and you can see why low scoring will be at a premium.

Lots of players were working extremely hard on the range, none moreso than Titleist staffer Jbe Kruger - arriving at the practice ground almost at any time during the three days preceding the tournament starting and you would have seen the amiable South African hard at work! At the time of writing the top of the leaderboard is littered with Titleist staffers and Pro V1x loyalists including Rory McIlroy, Matteo Manassero, Padraig Harrington, Robert Karlsson, Robert Rock, Jean-Baptiste Gonnet and Paul Lawrie.

Titleist is the overwhelming ball of choice at the event with 73 players placing their trust in either Pro V1 or Pro V1x, compared to 20 for the nearest competitor.

It's sure to be a very competitive finish, so keep your eyes peeled for Titleist ambassadors and Titleist golf ball loyalists battling it out for a fast start to the season!

The slide show is a bit longer this week - hope you enjoy! Simply click on the image below to start:

"Which way to the course?" asks tour tech Phil "Lucky" Dimmock! Could be a long week!

"Which way to the course?" asks tour tech Phil "Lucky" Dimmock! Could be a long week!

Pro V1x loyalist Mark Wilson captured the inaugural Humana Challenge by two shots at the weekend to give Titleist a third consecutive win at the start of the 2012 PGA Tour season. Mark posted a 24-under 264 to secure victory from fellow Pro V1x loyalist Johnson Wagner and John Mallinger, as well as Pro V1 loyalist Robert Garrigus.

Mark Wilson raises his Pro V1x after victory at the 2012 Humana Challenge

Wilson topped a leaderboard that included ten Titleist ball players from the 11 players occupying the top ten and ties. The win is Wilson's fifth of his PGA Tour career and the third in the last 12 months.

Titleist was the overwhelming ball of choice at the Humana Challenge with 99 players, more than seven times the nearest competitor with 14.

Elsewhere, on the Champions Tour, Pro V1x loyalist Dan Forsman captured the season opening Mitsubishi Electric Championship by two shots over fellow Pro V1x player Jay Don Blake. Forsman closed with a 3-under 69 en route to a 15-under 201 victory total, the third victory of his Champions Tour career.

Pro V1x loyalist Dan Forsman celebrates his third career Champions Tour title

 

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