In an all Titleist Pro V1x golf ball final four at the WGC Accenture Matchplay Championship, Pro V1x loyalist Hunter Mahan topped Titleist brand ambassador Rory McIlroy in the championship match, 2&1.

Despite falling four behind after 10, Rory battled back with a chip-in for eagle at the eleventh and three birdies from the 13th. But Mahan wasn't for capitulating and he fired birdies at two of those holes to match Rory and put himself in position to close out the match at the 17th. Tune back in to Team Titleist later today for a video of what's in Rory's bag!

In the match for third and fourth places, Pro V1x loyalist Mark Wilson bounced back from his semi-final defeat by Rory in the morning to triumph over fellow Pro V1x loyalist Lee Westwood.

Titleist was the overwhelming ball of choice at the WGC Accenture Matchplay Championship with 38 players, more than four times as many as the nearest competitor.

Elsewhere, on the PGA Tour, the winner of the Mayakoba Golf Classic put his trust in the Pro V1 golf ball to see him to victory in a play-off.

Again, Titleist was the overwhelming ball of choice at The Mayakoba Golf Classic with 87 players, compared to 14 for the nearest competitor.

At the HSBC Women's Champions in Singapore on the LPGA Tour, Pro V1 loyalist Angela Stanford emerged victorious from an all-Titleist four-way playoff.

Stanford saw off Jenny Shin (Pro V1), Shanshan Feng (Pro V1x) and Na Yeon Choi (Pro V1x) to claim her fifth LPGA title.

On the Sunshine Tour in South Africa, Pro V1x loyalist Keith Horne captured the Telkom PGA Championship by three shots - the fifth win of his Sunshine Tour career.

This was a standout weekend for Titleist brand ambassadors, as they recorded wins on the European Tour, the PGA Tour, the PGA of Australasia Tour and the Sunshine Tour – a feat boosted still further by victories for Titleist ball loyalists on the LPGA and Champions Tours!

Titleist staffer Jbe Kruger shot a final round 3-under 69 to secure victory in confident style at the Avantha Masters in New Delhi on the European Tour. Kruger’s 14-under total put him two shots clear of Pro V1x loyalist Marcel Siem and one other. This was Jbe's first win on the European Tour, building on his previous best third position at the 2010 Africa Open and continuing the momentum from his 9th place finish at the Joburg Open this season.

The 25-year old South African becomes the 399th different winner on the European Tour and moves to 109th in the Official Golf World Rankings. 

To watch a video of what’s in Jbe’s bag, in addition to his trusted Pro V1x golf ball, click on the image below: 

Titleist was the overwhelming ball of choice at the Avantha Masters with 87 players, compared to 17 for the nearest competitor.

Following up on his FedEx Cup title last year, Titleist brand ambassador Bill Haas relied on the Pro V1x golf ball and a full bag of Titleist clubs to secure victory in dramatic style at the Northern Open on the PGA Tour.

After closing with a 7-under 277 total, Haas rolled in a 45-foot birdie putt on the second hole of a three-way playoff to capture his fourth PGA Tour title at the famed Riviera Country Club in Los Angeles.

In doing so, Haas advanced to No.12 in the world and has now recorded at least one PGA TOUR event in each of the last three years.

What's in Bill Haas' Titleist Bag?:  Pro V1x golf ball, 910D2 (8.5) driver, 910F (13.5) fairway metal, CB (2-P) irons, Vokey Design Spin Milled sand (54) and lob (60) wedges, Scotty Cameron Kombi long putter.

Elsewhere, staffer Gareth Paddison (Pro V1, 910D2 driver, 910F fairway metal, 910H hybrid, CB irons, Vokey Design wedges, Scotty Cameron putter) won the Victorian PGA Championship this weekend on the PGA of Australasia Tour.

His 7-under total was enough to edge Pro V1x loyalist Leighton Lyle by one shot. It also sends Paddison off to defend his Queensland PGA Championship title in confident mood.

Oliver Bekker (Pro V1x, 910D3 driver, 910F fairway metal, MB irons, Vokey Design wedges, Scotty Cameron putter) captured his maiden Sunshine Tour victory when he fired a final round 2-under 70 to capture the Dimension Data Pro-Am.

The Titleist brand ambassador finished two shots clear of fellow Titleist brand ambassador Tyrone Ferreira (Pro V1x, 910D2 driver, 910F fairway metal, CB irons, Vokey Design wedges) and Pro V1x loyalist Thomas Aiken.

The six win weekend was topped off when Pro V1x loyalist Yani Tseng successfully defended her Honda LPGA Thailand title for her first win of the year and fellow Pro V1x loyalist Kenny Perry captured his second career Champions Tour title, cruising to a five-shot win at the ACE Group Classic.


Strengthens Performance and Expands Preference Options

St Ives, UK (February 16, 2012) – Titleist, the undisputed golf ball technology leader, is introducing four new golf balls to its line - NXT Tour, NXT Tour S, Velocity and DT SoLo. Each has been designed to deliver best in category quality and consistency, while providing a range of performance and preference options for golfers across every skill level of the game.

New NXT Tour and NXT Tour S deliver the best scoring performance available with a non-urethane cover. Trusted by golfers for over a decade, NXT Tour has been improved for 2012 to deliver even longer distance while retaining its commanding scoring shot performance. New NXT Tour S offers NXT Tour-like performance with a softer compression feel. The all-new Velocity provides explosive distance via the fastest solid core of any Titleist golf ball. Titleist delivers the Softest DT yet in the New DT SoLo. Both NXT Tour S and DT SoLo are offered in optic yellow. New Velocity is also available in double-digit play numbers.

“Our golf ball product development process is the same for all Titleist golf balls,” said Bill Morgan, Senior Vice President, Golf Ball Research and Development. “It always starts with golfer testing where we identify performance improvements that will help golfers score better and determine what their preference options are. New Titleist NXT Tour, NXT Tour S, Velocity and DT SoLo are the result of this process and deliver the best scoring performance and quality within their respective segment.”

The new offerings, all of which are manufactured in Titleist’s world-class ball plants, begin shipping to golf shops in Europe in March. They also will be included among Titleist’s industry-leading on-course, in-shop and on-line Golf Ball Education, Fitting and Selection initiatives.

“Before we introduce any new Titleist golf ball, it is performance validated with golfers. Thousands of Team Titleist members in the US tested and validated the New NXT Tour, NXT Tour S, Velocity and DT SoLo,” said Mary Lou Bohn, Vice President Golf Ball Marketing and Titleist Communications. “Along with the Pro V1 and Pro V1x, the best scoring performance golf balls in the game, Titleist provides golfers with a range of superior performance and preference choices, all with our precision, quality and consistency. “


 NXT TOUR: First introduced in 2001, the Titleist NXT Tour begins its second decade as the established best-performing, non-urethane covered golf ball in the game. New NXT Tour has a large dual core, three-piece construction that features a slightly smaller, soft center and higher volume outer core layer, that is engineered for increased power and longer distance than the prior model. The soft, thin Fusablend cover features a new spherically tiled octahedral design with four axis of symmetry, and 302 dimples in five different sizes. The result is a combination of long, consistent distance, commanding short game spin and control, soft feel on all shots with excellent durability. 


  • Engineered for High Performance
• Even Longer Distance
• Commanding Short Game Spin and Control
• Newly engineered dual-core with soft center, volume of high energy
outer core increased over 4%
• Soft, thin Fusablend cover
• New spherically tiled Octahedron, 4 axis of symmetry, 302 dimple



NXT TOUR S: New NXT Tour S is introduced as a preference option for golfers seeking NXT Tour-like performance with a softer compression feel. NXT Tour S features a new, proprietary low compression, highly resilient core, in combination with the same soft, thin Fusablend cover formulation and aerodynamics as the New NXT Tour. NXT Tour S offers a softer compression feel than its counterpart and, like NXT Tour, offers low driver and long iron spin for outstanding distance, a piercing trajectory and consistent ball flight, and commanding short game spin and control. As another preference option for golfers, the New NXT Tour S is offered in white and high optic yellow.


  • Engineered for High Performance
• Soft Compression Feel
• Outstanding Distance
• Commanding Short Game Spin and Control
• Delivers Feel & Color Preferences
• Proprietary soft compression, highly resilient core
• Soft, thin Fusablend cover
• New spherically tiled Octahedron 4 axis of
symmetry, 302 dimple design
• High optic yellow



 VELOCITY: The all-new Titleist Velocity golf ball is powered for distance and the result of leading-edge design, proprietary technology, and the unparalleled precision of Titleist’s world-class manufacturing process. New Velocity features Titleist’s exclusive high-speed LSX core technology and is encased in a NAZ2 cover formulation that delivers high initial ball speed on all full swing shots and playable feel in the short game. The combination of the fastest solid core of any Titleist golf ball, cover formulation, and 332 icosahedral dimple design aerodynamics, delivers a soaring, tight, consistent ball flight and deep downrange peak trajectory. Velocity is available in single or double digit orange play numbers.


  • Powered for Distance
• Fast Ball Speed for Explosive Distance
• Deep Downrange Peak Trajectory
• Playable Short Game Feel
• LSX core technology delivers FASTEST solid core of any Titleist ball
• Speed enhancing NAZ2 cover blend
• High surface coverage dimple design






DT SOLO: The “Red Box” Titleist has enjoyed a loyal following for decades and the newest generation was developed with one objective in mind: design the softest compression feel possible, while continuing to deliver the long distance and control that are the DT standard. The result is the softest DT yet. The new DT SoLo is comprised of an extremely soft and fast core formulation that provides a distinctly soft compression feel. The cover blend of two soft Surlyn ionomers, in combination with the soft, fast core and 392 icosahedral dimple design aerodynamic package, provides a penetrating ball flight with long roll out for excellent total distance. The New DT SoLo is available in white or optic yellow.


  • The Softest DT Yet and Softest Compression Titleist
• Responsive Short Game Performance
• Low flight with long roll-out for excellent driver
and iron distance
• Trusted Titleist Quality and Consistency
• Large and soft core with a soft cover

• High coverage, 392 icosahedral dimple design in five
different sizes
• Available in white or optic yellow



AVAILABILITY: The new line of Titleist golf balls will begin shipping in Europe from March 1, 2012.
Titleist and FootJoy comprise the major golf brands of the Acushnet Company.

Rafa Finishes Desert Swing With a Flourish

A stunning opening round of 63 was the foundation on which Rafa Cabrera-Bello's second career European Tour win was built, as he claimed a one shot victory at The Omega Dubai Desert Classic!

His nerveless and bogey free final round of 68, including three birdies on the back nine, secured the biggest win of his career-to-date and catapaulted him from 119 in the Official World Golf Rankings to 60!

To see what's in Rafa's bag, simply click on the video below:

Fellow Pro V1x players Lee Westwood and Marcel Siem finished in a tie for the runner's up spot and fourth respectively - as all four of the top spots were occupied by players putting their trust in the performance of Pro V1x.

And just a further shot back at 14-under for the tournament, two Titleist ambassadors shared a tie for fifth place with two others - Rory McIlroy followed up his second place finish in Abu Dhabi and George Coetzee continued his run of form which has seen him rise from #82 in the world at the turn of the year to #66 now!

 Titleist was the overwhelming ball of choice at the Omega Dubai Desert Classic with 82 players, more than four times the nearest competitor.

On the PGA Tour, Pro V1 loyalist Charlie Wi matched the best PGA Tour finish of his career when he finished solo second in the AT&T Pebble Beach Pro-Am, after leading through 54 holes. This was the fifth time Wi has finished runner up, including twice in 2011.

Titleist was also the overwhelming ball of choice at the AT&T Pebble Beach Pro-AM, with 106 players trusting the matchless performance of Pro V1 and Pro V1x, more than six times the nearest competitor with 16.

Titleist claimed the top four spots at the Allianz Championship on the Champions Tour, as Pro V1 loyalist Corey Pavin edged out fellow Pro V1 player Peter Senior in the first hole of a playoff to capture the title.

Elsewhere, on the Asian Tour, Pro V1x loyalist Mardan Mamat coasted to a five shot victory in the Singapore Open - the only player to shoot four consecutive sub-par rounds!

The Dubai Desert Classic in Pictures

The Desert Swing had already created some interesting headlines ahead of its arrival at the Emirates Golf Club for the Omega Dubai Desert Classic. Titleist Pro V1x loyalists Robert Rock and Paul Lawrie ran out victorious at the Abu Dhabi Golf Championship and the Qatar Masters respectively and there are a host of Titleist staffers and ball loyalists vying for the title in Dubai.

The course at The Emirates GC measures 7,301 yards for a par of 72 and at the halfway mark there has been some very aggressive scoring.

Titleist ambassador and world # 2 Rory McIlroy has a share of the lead at 13-under, with fellow staffer Rafa Cabrera-Bello just one shot back. Rafa's phenomenal opening 63 (-9) set the scene for low scoring at the event and he has follwed that up with another sub-par round to be in a very strong position for the weekend.

Rafa admires his handiwork on the range at the Emirates GC

Amongst the chasing pack are Titleist staffer Gregory Bourdy at 11-under, Pro V1x loyalists Lee Westwood and Marcel Siem at 10-under, staffer George Coetzee at 9-under, plus staffer Tano Goya and Pro V1x loyalist Henrik Stenson at 8-under.

Titleist is the overwhelming ball of choice at the Omega Dubai Desert Classic with 82 players, more than four times as many as the nearest competitor.

If the first two rounds are anything to go by, the weekend will be a thriller - and with snow on the ground over a lot of the UK, what better way to console yourself then to settle down in from of the TV and cheer on your favourite Titleist players?

To start the slideshow, simply click on the image below:

The stunning clubhouse at the Emirates GC