Acushnet Company, which manufactures the Titleist and FootJoy brands, and Rory McIlroy, jointly announced today that McIlroy's relationship with Acushnet will not extend beyond December 31, 2012. McIlroy has trusted Titleist and FootJoy equipment throughout his professional career that commenced as an 18-year old in September 2007.

"Our goal has been to provide Rory with the best equipment and service that would help him be the best player he could possibly be," said Wally Uihlein, Chief Executive Officer, Acushnet Company. "He has been a great ambassador for the Titleist and FootJoy brands, and in turn, we are proud of how our equipment has contributed to his success. We wish Rory all the best, both personally and professionally, going forward."

"I would like to thank Wally Uihlein and all of the tour staff and employees at Titleist and FootJoy for everything they have done for me since I turned professional in 2007,” said McIlroy. "I have enjoyed five very exciting and successful years with the company and I will always appreciate the contribution Titleist has made in helping me become the player I am today.”

On The Range at The BMW Masters

Welcome to Lake Malaren Golf Club

This week's venue is the long and bunker strewn Lake Malaren Golf Club in Shanghai, home of the BMW Masters.

At 7,607 yards and playing to a par of 72, long straight hitting will be at a premium, as players seek to navigate their way around the multitude of massive sand traps!

Going into the weekend, players are already demonstrating that a low four round total could be on the cards come Sunday.

Titleist brand ambassador and defending champion Rory McIlroy is lying second on -12, just two shots off the lead.

Pro V1x loyalist Robert Karlsson lies in solo third on -9, with Pro V1 loyalist Jamie Donaldson tying for fourth at -8.

There's then a gaggle of players on -7, including Titleist ambassadors George Coetzee and Michael Hoey, plus Titleist ball loyalists Luke Donald, Louis Oosthuizen and Nicolas Colsaerts.

To view this week's slideshow, simply click on the image above.

Click image above to launch slideshow.

The 2012 PGA Tour season may be winding down, but that doesn't mean the Titleist R&D team is taking a break from designing the best performing products for the world’s best players.

Meet the new prototype Titleist 712U utility iron, which has been designed to deliver consistency and control to high-ball speed players.

On the worldwide professional tours, some players prefer a utility iron over a hybrid club as an alternative to traditional long irons. The 712U delivers increased playability versus a traditional long iron, while providing enhanced spin and trajectory control versus a hybrid.

The prototype 712U is being sent to players this week for performance validation and feedback. We will also be on the range at the season ending PGA Tour Fall Series event at Disney in early November working with Titleist staff players.

The 712U is currently a Tour-only product, but the feedback we receive during this validation period will influence the final design and specifications, as well as determine the product's place in the Titleist club line-up.

Before the new prototypes headed out, we grabbed some photos of them in our Tour workshop. Be sure to check out the slideshow to get a first look at the prototype Titleist 712U utility irons.

A number of Team Titleist members (in the region of 1,600) have recently been randomly selected to receive a sleeve of Titleist prototype test golf balls, in order to assist with our ongoing product development process. And the process of dispatching the golf balls starts today!

One of the most critical elements of bringing new products to market is receiving feedback from golfers of all levels - professionals competing on the world's major tours, to club professionals, elite amateurs and club golfers.

Those that receive the test golf balls have been asked to undertake an on-course evaluation following some outline guidance - you will hopefully be able to read feedback on the process below. 

If you were one of the Team Titleist members asked to evaluate golf balls this time, please could you leave your feedback by posting a comment to this blog post.

If you weren't one of the Team Titleist members selected this time, please stay tuned, as we are likely to be sampling White Box Pro V1 & Pro V1x ahead of launch next March.

We had a great response to our recent sweepstakes to win a Team Europe Ryder Cup Vokey TVD wedge - a very limited edition wedge which is the perfect commemoration of Team Europe's victory in the 2012 Ryder Cup!

The lucky winner was Colin Marchbank of Bury St Edmunds - who has now receive the Vokey TVD wedge plus a dozen Pro V1 golf balls.

There were also five runners up, each winning a dozen Pro V1 or Pro V1x golf balls and they were:

  • Nick Bradford of Bracknell
  • Ian Telfer of Washington
  • Nigel Phillips of Cuckfield
  • Wes Caines of Bruton
  • Nathan Cook of Southampton

Thank you to everyone who took part and keep your eyes on Team Titleist for the chance to win more great prizes in the coming weeks.

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