Ever wonder what goes into the making of a Titleist Pro V1 and Pro V1x?

Here at Team Titleist, we're lucky to go to work every day with some of the best and brightest people in the game, the Titleist associates responsible for creating the #1 ball in golf.

And our colleagues at Team Titleist in the US recently had the opportunity to tour the Titleist Ball Plant III facility to witness first-hand the making of the 2013 Pro V1 and Pro V1x golf balls.

It's a pretty cool experience, so we wanted to share it with all of Team Titleist.

Check out the video above for your own tour of Titleist Ball Plant III and see our team at work.

Remember, there's a difference between a golf ball and a Titleist golf ball - the #1 ball in golf.

FAST FACT: For more than 75 years, Titleist golf balls have been designed and manufactured by Titleist associates in Titleist's own world-class facilities, each person playing an important role in making the highest performing, most consistent golf balls in the game.

Chris Wood fires his Pro V1x to 10 feet to set up an eagle and his maiden European Tour victory

Going into the final round with a three shot lead at the Commercial Bank Qatar Master, Pro V1x loyalist Chris Wood stepped onto the tee at the 72nd hole one shot behind the leaders, which included Titleist ambassador George Coetzee.

After a great drive and a 202-yard six iron, Wood walked onto the green to mark his Pro V1x just 10 feet from the hole on the par 5. Stood over his putt, Wood nervelessly stroked his Titleist ball into the hole for a remarkable eagle and victory by one shot!

The 2013 Commercial Bank Qatar Masters Champion - Pro V1x loyalist Chris Wood

Speaking to Europeantour.com after the trophy presentation, Wood said, "There’s an enormous weight lifted off my shoulders today. I feel like I can go on and win more.

"I knew it was going to be hard no matter how I played - winning on The European Tour is not easy."


Titleist ambassador George Coetzee on his way to runners up spot trusting the 2013 Pro V1x

Titleist ambassador George Coetzee (2013 Pro V1x, 913D3 8.5 deg driver, 909F2 13.5 deg fairway, 909H 19 deg hybrid, 712u 3-iron, CB irons 4-7, MB irons 8-P, Vokey Design SM4 Gap and Sand wedges) fired a sizzling final round of 65, finishing in a tie for second with one other, trusting the 2013 Pro V1x. This will surely elevate him even higher within the top 50 of the Official World Golf Rankings when they are updated.

Titleist was the overwhelming golf ball of choice at the Commercial Bank Qatar Masters with 78 (62%) players in the field of 126, compared to 21 for the nearest competitor. Indeed, 13 of the top 16 and ties trusted a Titleist golf ball for their success.

The players move onto Dubai now for the final leg of the European Tour's Desert Swing and we'll bring you all the news from inside the ropes later this week.

Performance is the 2013 Titleist Pro V1 and Pro V1x. The team has been hard at work and we are happy to introduce you to the new 2013 Pro V1 and Pro V1x golf balls.

Driven by the pursuit of superior performance, the Titleist team of golf ball R&D experts has been able to deliver even more distance, softer feel and longer lasting durability in the 2013 Pro V1 and Pro V1x models through new core and cover technologies.

Here's a quick look at what's new for 2013...

  • The 2013 Pro V1 provides even softer feel, making it the softest Pro V1 yet. Golfers will also benefit from the Pro V1’s longer distance due to lower driver and long game spin, and a shallower angle of descent that produces more roll.

  • The 2013 Pro V1x delivers even more distance and more consistent performance with its deep downrange peak trajectory, tight ball flight and outstanding spin control.

  • Both new models feature an improved Urethane Elastomer cover and paint system that results in longer lasting durability while retaining a whiter, brighter finish. 

  • The new Pro V1 and Pro V1x also maintain their outstanding Drop-and-Stop control, providing all golfers with the proven short-game scoring performance that contributes to shooting lower scores.

Available in golf shops across Europe beginning March 1, 2013, new Pro V1 and Pro V1x are manufactured to exacting standards in Titleist’s own world-class facilities. As a result, every Pro V1 and Pro V1x golf ball performs consistently for every golfer, every round and on every type of shot.

Check out the slideshow below for a closer look, watch the video above and click here (http://www.titleist.co.uk/golf-balls/Pro-V1.aspx) for even more information on the new Pro V1 and Pro V1x.


The clubhouse at Doha GC - home of the Commercial Bank Qatar Masters

It was an early start to the week and the tournament in Qatar as the first round was played Wednesday.

But the early start didn't seem to phase Titleist ambassador Ricardo Santos, who set the first round pace with a sterling 7-under round of 65 to lead by two shots at the end of day 1.

And the 2012 European Tour Rookie of the Year kept up the under par golf with a second round of 70 to share the lead at 9-under.

With fellow Titleist ambassador George Coetzee and Titleist golf ball loyalists Michael Campbell, Felipe Aguilar and Gary Lockerbie just one shot back, it looks like an interesting final two rounds.

At the end of round two 18 of the top 20 and ties are either Titleist brand ambassadors or golf ball loyalists.

A prime focus for the Titleist team this week has been the continued seeding of the new 2013 Pro V1 and Pro V1x golf balls to Titleist golf ball loyalists.

At the Commercial Bank Qatar Masters, Titleist was the overwhelming ball of choice with 78 players in the field of 126 (62%), compared to 21 for the nearest competitor.

Of those Titleist golf ball players, 31 placed their trust in the new 2013 Pro V1 or Pro V1x golf balls - 25% of the field in only the second week of full availability.

To view this week's slideshow, just click on the image above.

“One of the undisputed pleasures of golf lies in the comforting knowledge that all golfers around the world play the same game. Imagine the chaos that would exist if there were, as some have suggested, different Rules for professional and amateur golf or each country had its own unique code of Rules. It is the uniformity and worldwide acceptance of the Rules that allow us to compare our rounds to those of the top players and to appreciate a tournament played on the other side of the world.”

- David Fay and Michael Bonallack
From the foreword to The Rules of the Green: A History of the Rules of Golf

The case for unification is rooted in the game’s history. In his seminal work, The Rules of the Green: A History of the Rules of Golf, Kenneth Chapman observed that since the first written code of rules appeared in 1744, the Rules of Golf evolved through periods of adaptation, consolidation, divergence, and eventually unification. This march to unification, where the game is played by one set of rules, has been an inexorable one with interruptions only occurring when opposing parties had a political or economic agenda.

There are two fundamental forces driving this progression to unification. The first is the essence of the game; the emotional allure that compels golfers to play and experience the same course or shot as one of the game’s greats, even if just to aspire. The second impetus is the dysfunction and instability caused by multiple sets of rules. Prior history of multiple sets of rules created widespread confusion and prompted the need for clarification and unification. The fact remains that the game’s growth, and its globalisation, are inextricably linked to the idea that golfers – of all skill levels – play the same game.

For its first 100 years, the Rules of Golf provided political and economic stability as most of the newly formed golf clubs adopted the Rules of 1744. The Industrial Revolution helped facilitate golf’s first growth era. International commerce flourished and transportation improved. Golf’s first major competition, The Open Championship, was established, and for 20-plus years, contested according to the rules of the host club.

In 1895, the United States Golf Association (USGA) was formed. The USGA decided their competitions would be played according to the Rules of Golf, as adopted by the Royal and Ancient Golf Club of St Andrews, while reserving the interpretation and decision making prerogative. C. B. Macdonald, winner of the 1895 U.S. Amateur Championship and first chair of the USGA special committee to “interpret the Rules of Golf,” highlighted the difference between American and British golfers in his letter to Horace Hutchinson:

“We find in America that it is necessary to have the rules more clearly defined, as people (Americans) are more inclined to play more by the letter than the spirit.” (Golf, February 12, 1897)

These differences between ruling bodies became exercises in bifurcation as separate rules applied to medal and match play, centre shafted putters, steel shafts, the stymie and the number of allowable clubs.

When the great “balloon ball” experiment failed in 1931, it culminated in the R&A and the USGA having separate sets of golf ball rule specifications for the next 50 years.

The tension from this experience led to the first major collaborative decision on the road to uniformity – the adoption of the 14-club rule in 1938.

Post World War II, a meeting between representatives from the game’s major golf organisations resulted in the joint R&A-USGA Code of 1952. This marked an unprecedented and historic decision to unify the Rules of Golf. Clearly, the growth of the game for the next 30 years, its globalisation and commercialisation, went hand in hand with this unification.

In 2002, the R&A and the USGA accelerated the march toward unification with the landmark issuance of a Joint Statement of Principles where they announced,

“The R&A and the USGA continue to believe that the retention of a single set of rules for all players of the game, irrespective of ability, is one of the game’s greatest strengths.”

For 250 years, there has been documented progress toward uniformity and worldwide acceptance of the Rules. Yet there are new voices advocating for “Bifurcation,” arguing that the game should reverse direction for political and economic reasons.

The three most common arguments advanced by bifurcation protagonists are:

1. “Today’s professional game does not mirror today’s amateur game.”

While some lament that PGA Tour players aren’t playing the same game as amateurs, this is more a commentary on the skill of the professional golfer than amateurs’ desire to play a different game. Part of the fabric of the game is the relationship between the game’s best players and all golfers who play. Today’s amateur golfers maintain the same appetite to emulate the swings of of the world’s greatest players and play America’s greatest courses as ranked by Golf Digest.

2. “Golf participation has matured and the adoption of different sets of rules will allow the game to renew its participation growth."

1990 to 2000 was the most innovative decade in the game’s history, yet during this period, golf participation in the U.S. and Europe flatlined. Golf is a game of the middle class, and golf has a demographic issue. In the Western world, today’s middle class is the same size as in the early 1990s.

3. “Golfers just want to have fun. They do not play by the rules today and the formalisation of multiple sets of rules is just sanctioning what is already reality.”

If golfers don’t play by the one set of rules that exist today, why are two sets of rules required? If the argument is that golfers don’t play by the rules and bifurcation will help grow the game, then how will two sets of rules contribute to additional participation? The logic is flawed.

In a passage entitled “Rambling Thoughts” (Scotland’s Gift: Golf), C. B. Macdonald, America’s first rules expert, observed that the Royal and Ancient Golf Club of St Andrews never attempted to mandate that its rules be forced upon those who played. They simply stated:

“We are going to play the game as it was handed down to us by our forefathers. We will tell you how it was handed down and we will provide you with our interpretation of the rules and endeavor to convey to you all the spirit of the game, but do as you like, much as we desire to see you play the game that has been played for some many centuries in Scotland.”

Today, more than 250 years after the first Rules of Golf were codified, the game is played by 55 million golfers in over 150 different countries. A final C. B. Macdonald quote reinforces why globalisation requires unification. It is prescient given that it was written in 1927:

“Golf is a world encircling game. One of its charms is that no matter where you go, whether America, Asia, Africa, Australia, Europe or Scotland, the game is the same, with only such rules as are necessary to govern the local situation.”

History remains a wise and thoughtful teacher.

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