You Have Many Swing Speeds

It’s a fact. Every golfer has more than one swing speed.

Think about the last round of golf you played and you’ll quickly realize that you hit a number of different shots all at varying swing speeds.

From a half-wedge or a full-wedge shot, to an approach shot with a 5-iron or 8-iron, or a tee shot, every shot is going to have a different swing speed. This is an important concept of golf ball development and it’s why we design golf balls to perform on every shot.

“A golf ball must perform for all golfers of all swing speeds on all shots,” says Titleist Golf Ball Fitting Manager Mike Rich.

“Titleist golf balls perform for all swing speeds on all shots.”

At Titleist, we also spend a lot of time with golfers of all skill levels testing golf balls and capturing launch condition data to help us learn even more about all of the different shots that golfers are hitting throughout their rounds.

It’s these experiences working with real golfers and listening to them talk about what they are looking for in golf ball performance that fuels our passion to help golfers shoot lower scores.

It's Playoff time on the PGA Tour and the first stop for the 2014 season is Ridgewood Country Club in Paramus, New Jersey for The Barclays. The top-125 players in the season-long FedEx Cup points race will face-off this week on the classic A.W. Tillinghast layout that has played host to many notable events including the 1935 Ryder Cup. 

Stretching out to 7,501 yards and featuring fast greens, tight fairways and deep rough, the field will have to rely on precision ball striking and sound course management to help claim victory.

"It's very, very tough. It's a great golf course.  If you're hitting in the fairways, you're going to make some birdies and you're going to play the golf course very well. If you miss the fairways, it's very tough." said Pro V1x loyalist Bubba Watson.

"This is U.S. Open type rough"

Bubba enters the week in 3rd place in the points race, one spot behind Titleist Brand Ambassador Jimmy Walker who spent some time surveying the greens during his practice rounds. 

"Seems like the greens are going to be really fast" said Walker. "You don't want to be above the hole too much here."

And to navigate this layout successfully, players will need to have total control, trust and confidence in their golf ball.

BY THE NUMBERS: 2014 BARCLAYS

 This week at The Barclays, Titleist is the overwhelming golf ball choice with 70 players in the field trusting a Pro V1 or Pro V1x golf ball for their success. That’s more than four times the nearest competitor with 15 and more than all competitors combined.

Titleist was also the top choice in the iron (30) and approach, sand and lob wedge (103) categories.

SHOTS AND SCENES

 Titleist Brand Ambassadors Jimmy Walker (left) and Jordan Spieth (right) set off for a practice round together.

 Good things come in threes.

 Titleist Brand Ambassador Zach Johnson splits the first fairway with his Pro V1x.

 A little short game work for Titleist Brand Ambassador Morgan Hoffmann.

 Titleist Brand Ambassador Adam Scott is firing on all cylinders.


Picture this. It’s a beautiful day on the golf course. You’ve just split the fairway with your tee shot. You walk up to your golf ball, check the distance to the pin, do a couple of quick calculations in your head and find yourself in-between clubs.

Sound familiar? It’s a fairly common scenario on the course for many golfers, so we went out to the PGA Tour to get some advice on how to approach the next shot.

While the final execution of the shot varies from player to player, one common thread we heard from all players is that you have to take in all of the factors including pin placement, course conditions, the wind and where the trouble is before committing to the shot.

Whether you’re like Graham DeLaet and prefer to choke-up on the grip to control distance or prefer to take an aggressive approach into the ball like Jimmy Walker, the ultimate key is making a confident swing and trusting your decision.

Hunter Mahan sums it up nicely.

“You've got to go with comfort. You've got to know what feels good to you and what club you know you can get it there.”

Check out the video above for more advice from Rickie Fowler, Bubba Watson, Jason Dufner, Lee Westwood, Matt Jones and Louis Oosthuizen and see how you can work their approach into your game.

#TeamTitleist

There are few things in golf more frustrating than hitting a perfect drive only to find your ball lying in the middle of a deep divot. But this moment of bad luck doesn't have to result in a poor score. 

In this tip, Titleist Staff Professional Martin Hall shows us how the proper setup and technique can turn misfortune into opportunity. 

A few of Martin's keys for creating solid contact from this tricky lie:

1. Set up with the ball back in the stance to help promote a steeper angle of attack.

2. Open your stance to help promote an aggressive turn through the shot.

3. And focus on creating wristhinge on the take away to ensure a descending blow on the golf ball.

Check out the video above to learn how to add this escape shot to your game. 

#TeamTitleist

It was a bogey-free week for Titleist Pro V1 loyalist Bernhard Langer as he rallied to win the Dick's Sporting Goods Open for his fifth Champions Tour victory of the year, and the third in his last five starts.

Langer completed the 54-hole tournament without carding a single bogey, thanks to some exceptional ball striking. Solid ball striking along with a steady dose of hitting greens in regulation have been key ingredients in Langer's recipe for success this year.

Helping him along the way to his Champions Tour leading GIR Percentage (79.63%) and Tour leading scoring average (67.90) has been the drop and stop control of his Pro V1 golf ball.

Having complete trust in golf ball performance is essential to scoring on the course and this is a great lesson for any golfer of any age, regardless of skill level. 

Congratulations, Bernhard!

WEEKEND HIGHLIGHTS FROM THE WORLDWIDE PROFESSIONAL TOURS

On the Web.com tour, Titleist Pro V1x loyalist Martin Piller carded a final round 8-under-par 63 to claim victory at the News-Sentinel Open. The Dallas, Texas native shot a four round total of 22-under-par 262 and the win marks his third career Web.com tour title. 

To round out the week's action, Titleist Pro V1x loyalist  Steven Jeffress earned a four-shot win at the Fiji International on the OneAsia Tour. Jeffress used the exceptional control and aerodynamics of the Pro V1x to manage the difficult, windy conditions en route to a 10-under-par total of 278.

TEAM TITLEIST BY THE NUMBERS

With another three wins this week, Titleist’s year-to-date victory count advances to 110. That's more than four times the nearest competitor with 27 and more than all competitors combined.

In total, 16,009 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, more than six times the nearest competitor with 2,591 and more than all competitors combined.



 THE TITLEIST LEADERBOARD  |  WEEK ENDING August 17, 2014

TourEventTitleist Golf Ball PlayersNearest Competitor
PGA Tour Wyndham Championship 95 21
European Tour Made in Denmark Championship 111 21
LPGA Tour Wegmans LPGA Championship 105 12
Web.com Tour News-Sentinel Open 107 19
Champions Tour Dick's Sporting Goods Open 57 7
OneAsia Tour Fiji International 93 13
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