Team Titleist would like to thank everyone that logged in for our latest Titleist Golf Ball R&D Webcast, which aired live May 4 here on Titleist.com.

During the 30-minute broadcast, hosts Bill Morgan, Senior Vice President of Golf Ball R&D, and Mary Lou Bohn, Vice President of Golf Ball Marketing and Titleist Communications, discussed the facts about golf ball performance and fitting and answered some questions asked by Team Titleist members in our Golf Balls Discussions section.

Topics included:

• Titleist golf ball construction and technology;
• Golf ball design and performance attributes;
• Player testing and fitting (tour players and amateurs); and
• Common misconceptions of golf ball performance and fitting.

You can watch the entire Webcast in the videos below:

PART 1 (Product development process; Elements of golf ball design; Tour player testing and fitting):



PART 2 (Benefits of golf ball fitting; Playing the same golf ball model; Science of swing speeds):



PART 3 (Player ability vs. golf ball selection; Performance attributes of all Titleist golf ball models; Effects of temperature, time on golf ball performance): 


Thanks for watching! If you missed our New Pro V1 & Pro V1x Webcast earlier this year, you can watch it at this link.