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Posted: February 1, 2012
TITLEIST LAUNCHES FOUR NEW GOLF BALLSNEW NXT TOUR, NXT TOUR S, VELOCITY AND DT SOLO MODELS.
Strengthens Performance and Expands Preference Options
Fairhaven, MA (February 1, 2012) – Titleist, the undisputed golf ball technology leader, introduces four new golf balls to its line - NXT Tour, NXT Tour S, Velocity and DT SoLo. Each has been designed to deliver best in category quality and consistency, while providing a range of performance and preference options for golfers across every skill level of the game.
New NXT Tour and NXT Tour S deliver the best scoring performance available with a non-urethane cover. Trusted by golfers for over a decade, NXT Tour has been improved for 2012 to deliver even longer distance while retaining its commanding scoring shot performance. New NXT Tour S offers NXT Tour-like performance with a softer compression feel. The all-new Velocity provides explosive distance via the fastest solid core of any Titleist golf ball. Titleist delivers the Softest DT yet in the New DT SoLo. Both NXT Tour S and DT SoLo are offered in optic yellow. New Velocity is also available in double-digit play numbers.
“Our golf ball product development process is the same for all Titleist golf balls,” said Bill Morgan, Senior Vice President, Golf Ball Research and Development. “It always starts with golfer testing where we identify performance improvements that will help golfers score better and determine what their preference options are. New Titleist NXT Tour, NXT Tour S, Velocity and DT SoLo are the result of this process and deliver the best scoring performance and quality within their respective segment.”
The new offerings, all of which are manufactured in Titleist’s world-class ball plants, begin shipping to golf shops in February. They also will be included among Titleist’s industry-leading mobile, in-shop and on-line Golf Ball Education, Fitting and Selection initiatives.
“Before we introduce any new Titleist golf ball, it is performance validated with golfers. Thousands of Team Titleist members tested and validated the New NXT Tour, NXT Tour S, Velocity and DT SoLo,” said Mary Lou Bohn, Vice President Golf Ball Marketing and Titleist Communications. “Along with the Pro V1 and Pro V1x, the best scoring performance golf balls in the game, Titleist provides golfers with a range of superior performance and preference choices, all with our precision, quality and consistency. “
PERFORMANCE BENEFITS AND DESIGN FEATURES
NXT TOUR: First introduced in 2001, the Titleist NXT Tour begins its second decade as the established best-performing, non-urethane covered golf ball in the game. New NXT Tour has a large dual core, three-piece construction that features a slightly smaller, soft center and higher volume outer core layer, that is engineered for increased power and longer distance than the prior model. The soft, thin Fusablend cover features a new spherically tiled octahedral design with four axis of symmetry, and 302 dimples in five different sizes. The result is a combination of long, consistent distance, commanding short game spin and control, soft feel on all shots with excellent durability. (MSRP: $42/dozen; MAP: $31.99/dozen)
• Engineered for High Performance • Even Longer Distance• Commanding Short Game Spin and Control • Newly engineered dual-core with soft center, volume of high energyouter core increased over 4%• Soft, thin Fusablend cover• New spherically tiled Octahedron, 4 axis of symmetry, 302 dimpledesign
NXT TOUR S: New NXT Tour S is introduced as a preference option for golfers seeking NXT Tour-like performance with a softer compression feel. NXT Tour S features a new, proprietary low compression, highly resilient core, in combination with the same soft, thin Fusablend cover formulation and aerodynamics as the New NXT Tour. NXT Tour S offers a softer compression feel than its counterpart and, like NXT Tour, offers low driver and long iron spin for outstanding distance, a piercing trajectory and consistent ball flight, and commanding short game spin and control. As another preference option for golfers, the New NXT Tour S is offered in white and high optic yellow. (MSRP: $42/dozen; MAP: $31.99/dozen)
• Engineered for High Performance • Soft Compression Feel• Outstanding Distance • Commanding Short Game Spin and Control• Delivers Feel & Color Preferences• Proprietary soft compression, highly resilient core• Soft, thin Fusablend cover • New spherically tiled Octahedron 4 axis of symmetry, 302 dimple design• High optic yellow
VELOCITY: The all-new Titleist Velocity golf ball is powered for distance and the result of leading-edge design, proprietary technology, and the unparalleled precision of Titleist’s world-class manufacturing process. New Velocity features Titleist’s exclusive high-speed LSX core technology and is encased in a NAZ2 cover formulation that delivers high initial ball speed on all full swing shots and playable feel in the short game. The combination of the fastest solid core of any Titleist golf ball, cover formulation, and 332 icosahedral dimple design aerodynamics, delivers a soaring, tight, consistent ball flight and deep downrange peak trajectory. Velocity is available in single or double digit orange play numbers. (MSRP: $35/dozen; MAP: $26.99/dozen)
• Powered for Distance• Fast Ball Speed for Explosive Distance• Deep Downrange Peak Trajectory• Playable Short Game Feel• LSX core technology delivers FASTEST solid core of any Titleist ball • Speed enhancing NAZ2 cover blend • High surface coverage dimple design
DT SOLO: The “Red Box” Titleist has enjoyed a loyal following for decades and the newest generation was developed with one objective in mind: design the softest compression feel possible, while continuing to deliver the long distance and control that are the DT standard. The result is the softest DT yet. The new DT SoLo is comprised of an extremely soft and fast core formulation that provides a distinctly soft compression feel. The cover blend of two soft Surlyn ionomers, in combination with the soft, fast core and 392 icosahedral dimple design aerodynamic package, provides a penetrating ball flight with long roll out for excellent total distance. The New DT SoLo is available in white or optic yellow. (MSRP: $28/dozen; MAP: $19.99/dozen)
• The Softest DT Yet and Softest Compression Titleist• Responsive Short Game Performance• Low flight with long roll-out for excellent driver and iron distance• Trusted Titleist Quality and Consistency• Large and soft core with a soft cover
• High coverage, 392 icosahedral dimple design in fivedifferent sizes • Available in white or optic yellow
MERCHANDISING: The New NXT Tour, NXT Tour S, Velocity and DT SoLo golf balls will be sold in traditional dozen and three-ball sleeve configurations. Merchandising support includes launch packs, displays, a full product line trade presenter, as well as in-shop signage and point-of-sale materials.
ADVERTISING: To strengthen the connection with golfers and to generate awareness and excitement for the new NXT Tour and NXT Tour S, and Velocity, the launches will be supported with television, print and internet advertising campaigns. DT SoLo will be supported with extensive internet placement.
AVAILABILITY: The new line of Titleist golf balls will begin shipping February 1, 2012.Titleist and FootJoy comprise the major golf brands of the Acushnet Company. To obtain additional information or photography regarding Titleist golf balls, please visit us online at www.titleist.com or contact Joe Gomes, Director of Communications (508.979.3211).