These days it's fair to say that the world of golf never stops. Event schedules around the world mean that professional tournament golf is played all year round and a tournament winner can soon become yesterday's news as the next player moves into the winner's circle. However, there are certain victories that bring the world of golf to a standstill. There are certain victories that make players, journalists, industry insiders and golf fans alike all stand up and take notice. There are certain victories that transcend golf and permeate their way into the consciousness of mainstream society.

This past weekend saw one such victory as Titleist Ambassador Rory McIlroy produced one of the greatest performances in golfing history to claim his maiden major title at the 111th U.S. Open Championship. The 22 year old from Holywood Northern Ireland has always been touted as one of the brightest talents in the game and this came to the fore at Congressional Country Club as the young Ulsterman carded four consecutive rounds in the 60's for a tournament record total of 268 (-16) and an eight stroke margin of victory.

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A glance at the tournament statistics reveal just how Rory achieved his record 16 under par total and probably the most amazing statistic of them all was his greens in regulation for the week. At a tournament widely regarded as the toughest test in golf Rory hit a simply staggering 62 of 72 greens in regulation. Whether approaching with his Titleist fairway metal, his Titleist MB irons or his Vokey Design Wedges Rory was simply laser like with his accuracy.


> Driving Distance: 310.62 yards
> Driving Accuracy: 64%
> Greens in Regulation: 86%
>Putts per hole: 1.65

As he has since his first day as professional, Rory placed his trust in Titleist equipment to claim the U.S. Open Championship. Rory navigated the challenging layout of Congressional Country Club's Blue course with total trust in the #1 ball in golf as each and every one of his record breaking 268 strokes was executed with the iconic Titleist Pro V1x golf ball. Complementing the Pro V1x was a full bag of Titleist equipment which includes the 910D2 driver, 906F2 fairway, MB irons, Vokey Design Wedges and a prototype Scotty Cameron Studio Select Newport putter with distinctive 'chromatic bronze' finish.

Everyone at Titleist Europe would like to congratulate Rory on his major championship breakthrough; watching him over the coming years is certainly going to be exciting and we are hugely proud to have Rory as an Ambassador for the Tileist brand.

As part of an unwavering commitment to custom fitting, Titleist operates three National Fitting Centres across the UK and Ireland based at the St Ives (Hunts) Golf Club, Cambridgeshire, Kings Acre Golf Club, Scotland and the G.U.I National Academy at Carton House, Republic of Ireland. Each facility offers serious golfers the opportunity to experience a Tour proven fitting process conducted by expert technicians using state-of-the-art Trackman Launch Monitor technology. For any golfer looking to shoot lower scores, having the correct equipment is of vital importance and the Titleist National Fitting Centres?provide the perfect facility for serious golfers to find their exact specifications for Titleist metals, irons and wedges.

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One gentleman who is certainly serious about his golf paid a visit to our St Ives Fitting Centre earlier this week. We were honoured to welcome former England Rugby Union Coach and World Cup Winner Sir Clive Woodward to the St Ives Fitting Centre. Sir Clive currently occupies the role of Director of Elite Performance for the British Olympic Association but took time out from a busy schedule to receive a fitting for Titleist 910 metals and Vokey Design wedges from fitting technician Richard Harries. This is Sir Clive's second visit to the facility having already received a fitting for AP2 irons and the previous generation 909 metals back in 2010. As mentioned above, the correct equipment is essential for any player looking to lower their scores and Sir Clive Woodward is firmly in that bracket having challenged himself publicly to become a scratch golfer before the 2012 Olympic Games commence in London. Having started the challenge at a ten handicap, Sir Clive is already down to a handicap of six and continues to work hard on his game. Recognising the importance of the right equipment, Sir Clive's visit to St Ives was another vital piece in the jigsaw on his journey to become a scratch player. Images from Sir Clive's fitting can be found in the slideshow and his fitting specifications are as follows:

Driver: 910D2, 9.5°, Graphite Design YS-6 Stiff, SFT Setting: D3, Multi-Compund White/Black (+1/64")


Fairway: 910F, 15°, Graphite Design YS-6 Stiff, SFT Setting: A2, Multi-Compund White/Black (+1/64")


Hybrid: 910H, 21°, Titleist Diamana Kai'li 80 Hybrid Stiff, SFT Setting: D2, Multi-Compund White/Black (+1/64")


Wedges: Vokey Spin Milled C-C (Tour Chrome?Finish), 52.08, 56.08, 60.04, True Temper Project X 5.5 (52.08), True Temper Dynamic Gold S300 (56.08 & 60.04)

Everyone at Titleist would like to wish Sir Clive all the very best in his quest to become a scratch golfer and we look forward to watching his progress over the next 12 months.

Click here to learn more about Titleist National Fitting Centres

Saab Wales Open - In Pictures

Following on from last year's Ryder Cup, The Celtic Manor Resort was looking resplendent once again as the players assembled to test themselves around the Twenty Ten course in pursuit of the Saab Wales Open crown.

The old adage goes that a picture tells a thousand words and, with that in mind, we thought we'd let the images do the talking. The accompanying slideshow has a bit of everything, from Ross Fisher's new Vokey wedge and images of the beautiful Celtic Manor Resort, right through to Messrs Strange, Sjoholm and Dinwiddie striking a pose. Enjoy!!!

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