Performance golf ball fitting focuses on finding the best ball for your game and lowering your score.
Be the first to hear about product introductions, surveys, promotions, and sweepstakes. Through Team Titleist News we will provide exclusive communication not available in any other forum.
Titleist offers the most precise club fitting experience in the game.
The full-set Titleist Golf Club Trial program provides golfers with an easy way to experience Titleist products on either the course or practice tee to help determine the right equipment for their game.
Need to customize headwear, gloves, bags, or golf balls?
Track your stats. Get video tips. Set goals for your golf game.
Posted: October 27, 2011
The Andalucia Masters returned to Valderrama this week for the second year in succession as the European Tour stops off in Europe for the last time this season.
At 6988 yards, the par 71 course is one that's sure to test this week and that already seems to be the way at the time of writing - only a handful of players under par!
It's been a busy week on board the Titleist Tour Support Vehicle as players look to get last minute tweaks made before they variously head out to China, Singapore, Malaysia, South Africa and Dubai.
Lots of loft and lie checks and re-gripping before they start their long haul schedule.
Click on the image below to start this week's slideshow!
At the iconic Valderrama this week!
Posted: October 26, 2011
Team Titleist member Peter Osbourne has achieved one of golf's greatest feats - a hole in one during a competition!
Nothing unusual in that you may think, but when you consider that Peter is registered blind, the enormity of his achievement is put into perspective. An avid golfer, Peter plays to a handicap of 13 (and dropping he tells us) and regularly competes on the Scottish Disabled Golf Partnership Tour (www.sdgp.co.uk), in European Disabled Golf Association Events and a few English events, most notably the Disabled British Open.
Peter's ace came on the 14th hole at Balbirnie Golf Club in Glenrothes, Fife, during an SDGP Tour event. With 192 yards to the pin, Peter addressed his yellow DT SoLo golf ball with a five iron and made a sweet connection.
"I was sure I had played a good shot," says Peter. "But the other able sighted players in my group thought that they saw my ball fly into the front bunker."
On arrival at the green, Peter and his playing partners checked in the bunker, but the yellow DT SoLo could not be seen.
"Seeing no sign of the ball, we searched around thinking it had got a sideways bounce," explains Peter. "One of my playing partners checked the hole just in case and there it was at the bottom of the cup - my yellow Titleist golf ball!"
Peter is believed to be only the fifth blind golfer to ever achieve a hole in one. The 46 year old from Carnforth began losing his sight seven years ago due to a condition called Bulls Eye Maculopathy, a genetic form of Macular Dystrophy. Peter can now only see a small fuzzy circle of around 20 yards and uses the yellow DT SoLo golf ball as it is easier to pick up from contact and, at least, provide an indication of where the ball is travelling.
In keeping with tradition, Peter opened a bottle of malt whisky in the clubhouse at Balbirnie, where his fellow competitors and his guide toasted his success!
Congratulations to Team Titleist member and avid golfer Peter!
Master craftsman Bob Vokey was in the UK recently to launch the new line of SM4 wedges to media gathered from across Europe. The reaction to the new wedges was phenomenal and Bob took some time to speak with Golfalot.com to detail what was different about his latest "Greatest Hits"!
To watch the review and interview with "da Voke", simply click on the video below!
Posted: October 25, 2011
In late June, we introduced four new Titleist iron models to the worldwide professional tours as part of our performance validation process. The response on Tour to the new AP1, AP2, CB and MB (712 series) irons has been overwhelmingly positive, with many of our Titleist Brand Ambassadors putting the irons straight in the bag after initial testing.
The likes of Nick Watney (AP2), Brad Faxon (CB), Kenny Ferrie (CB), Scott Stallings (AP2) and Lee Slattery (CB) have already won on the major worldwide professional tours with the new irons in play – performance validation at its best.Given the buzz surrounding the new product introduction on Tour, we have received many comments and questions about differences between the new and previous generation Titleist irons. In an effort to address some of these questions, we’d like to take you “under the hood” of the new AP irons to illustrate how our most Advanced Performance technology to date is poised to help the games of serious golfers.The new AP irons (712 Series) feature advanced multi-material designs that provide the high performance ball flight, stability, looks, feel and sound preferred by serious golfers. The new designs have been improved with internal weighting that utilises a higher density tungsten material in order to distribute mass more efficiently.
Redistributing the weight in this manner increases the moment of inertia (MOI) of the club without increasing the blade length. This means the new AP irons are more forgiving yet do not lose any workability or shot control. The higher MOI designs of both the new AP1 and AP2 irons produce more consistent balls speeds over a larger area of the face, leading to better distance control.Chris McGinley, Vice President of Marketing for Titleist Golf Clubs, says “good iron play is all about distance control. Increasing the MOI of the AP irons allows golfers to be more consistent with their irons shots, leading to more and better scoring opportunities."“Traditionally, high MOI has been achieved by increasing the size of the club head,” adds Marni Ines, Director of Titleist Irons Development. “By concentrating weight in very specific locations with the high density tungsten, we can offer our most playable irons to date without sacrificing the workability that our target golfers demand.”Be sure to click on the image below to take a closer look at the construction of the new Titleist AP irons.
Earlier this year we broadcast a Titleist Golf Ball R&D Webinar, which looked at the some of the key facts surrounding golf ball performance and fitting as well as answering questions posted by fellow golfers.During the 30-minute broadcast, hosts Bill Morgan, Senior Vice President of Golf Ball R&D, and Mary Lou Bohn, Vice President of Golf Ball Marketing and Titleist Communications, discussed topics including:
• Titleist golf ball construction and technology; • Golf ball design and performance attributes;• Player testing and fitting (tour players and amateurs); and• Common misconceptions of golf ball performance and fitting.
You can watch the entire Webcast re-run in the videos below:
PART 1 (Product development process; Elements of golf ball design; Tour player testing and fitting):
PART 2 (Benefits of golf ball fitting; Playing the same golf ball model; Science of swing speeds):
PART 3 (Player ability vs. golf ball selection; Performance attributes of all Titleist golf ball models; Effects of temperature, time on golf ball performance):
Thanks for watching! If you missed our New Pro V1 & Pro V1x Webcast earlier this year, you can watch it at this link.