In this week's Titleist Tip from the Tour, we asked Pro V1x loyalist Bubba Watson to help us with one of the most common ailments in golf - the slice.

As Bubba told us, to cure a big slice it's important to start the club away from the ball on the proper path. But ball position is also a big key.

"Put the ball in the front of your stance," Bubba says. "This will give your hands time to rotate over, so that you don't leave the shot out to the weak side." (This would be the right side for a right-handed golfer.)

Check out Bubba's video and see if his tip can help you to square the club face at impact -- a critical fundamental for driving the ball straighter and farther. Good luck in your next round!


Moore Leads 3-Win Week for Titleist

While weather and playoffs provided extra suspense this weekend as professionals vied for a top spot on the world's major tours, the trust in a Titleist golf ball proved again superior. Across the PGA, LPGA and Champions Tours, a cumulative 195 players relied on a Titleist golf ball for their success, compared to the nearest competitor with 19.

An overnight rain delay yielded only one hole of sudden death playoff action, as Pro V1x loyalist Ryan Moore's 5-foot birdie putt sealed victory at the CIMB Classic in Kuala Lumpur. In an all-Titleist golf ball playoff on the Champions Tour, Kenny Perry (Pro V1x) made a 10-foot birdie putt on the first hole to top Bernhard Langer (Pro V1) to win the AT&T Championship. And in Japan, Titleist Brand Ambassador Daisuke Maruyama (Pro V1x) trusted his Pro V1x golf ball and new Titleist AP2 irons (714) to a three-shot victory, the third of his Japan Golf Tour career.

Titleist Pro V1 and Pro V1x golf ball loyalists have now won 142 tournaments on the worldwide professional tours in 2013, nearly four times the nearest competitor with 36 and more than all other competitors combined.

Let's take a trip around the golfing world with the Team Titleist Tour Recap.

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With his third professional victory, Moore becomes the third Titleist golf ball loyalist to win to start the new 2013-14 PGA TOUR season. He follows Titleist Brand Ambassadors Jimmy Walker ( Open) and Webb Simpson (Shriners Hospitals for Children Open) into the PGA TOUR Winners’ Circle.

Of the 78-player field, 48 players relied upon Titleist golf balls, more than five times the nearest competitor with 9.

Titleist Brand Ambassador Kiradech Aphibarnrat (Pro V1x, 913D3 driver, CB irons, Vokey Design SM4 wedges) of Thailand, tied for third place, one shot out of the playoff. Currently a non-PGA TOUR member, the 24-year old earned an exemption into the McGladrey Classic with his top 10 finish. His winnings virtually assured him the top spot on the Asian Tour Order of Merit.

Moore topped a leaderboard that included 7 of the top 10 finishers trusting a Titleist Pro V1 or Pro V1x golf ball for their success. Titleist players following Moore and Aphibarnrat were Aaron Baddeley (5th/Pro V1x), Titleist Brand Ambassadors Jimmy Walker (6th/Pro V1) and Graham DeLaet (T7/Pro V1x), as well as Harris English (T7/Pro V1x) and Charles Howell (T7/Pro V1x).

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With his victory, Pro V1x loyalist Kenny Perry extended his lead in the Charles Schwab Cup entering the season-ending Charles Schwab Cup Championship next week. 

Nine of the 11 players who finished among the Top 10 and ties relied upon Titleist golf balls for their success. Of the 81-player field, 61 players relied upon Titleist golf balls, more than eight times the nearest competitor with 7.

The top 30 on the money list qualified for next week’s finale, though Perry and Langer are the only players with a shot at the $1 million annuity for the points title.

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JAPAN TOUR: bstone Open

Titleist Brand Ambassador Daisuke Maruyama carded seven birdies in his final round on the way to a 54-hole total of 10-under par 200, to win the rain-shortened event by three shots over I.J. Jang of Korea (Pro V1x). Six of the Top 10 finishers relied upon Titleist golf balls for their success.

What’s in Daisuke Maruyama’s Bag?: Titleist Pro V1x, 913D2 driver (7.5°), 913H hybrids (17°, 19°), new Titleist AP2 irons (714), Vokey Design sand (54°) and lob (60°) wedges, Scotty Cameron GoLo Tour putter.

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LPGA TOUR: Sunrise Taiwan Championship

Eight of the Top 10 finishers relied upon Titleist golf balls for their success, including Pro V1 loyalists Azahara Munoz and Caroline Hedwall, who finished in second and third respectively.

Of the 78-player field, 46 players relied upon Titleist golf balls, nearly 6 times the nearest competitor with 8.

Welcome to the BMW Masters


Welcome to the BMW Masters and the start of the European Tour’s 2013 “FINAL SERIES”.  It is the first of the four tournament series in which the eventual Race to Dubai champion will be crowned at the season ending DP World Tour Championship.  The tournament takes place at the Lake Malaren Golf Club in Shanghai and has a limited field of 78 players, of which 61 are inside the World’s top 100 ranking.

Titleist Brand Ambassadors in play this week include the likes of Rafa Cabrera-Bello, Gregory Bourdy, Peter Uihlein, and Brett Rumford.  At 7,607 yards long, it will present a stern test for all involved.  Although our Titleist Tour Support Vehicle could not be there this week, our Tour Technicians were in full force to help cater to all our player’s needs.

Stay tuned to Team Titleist for further details and results from this week’s event.

For our Titleist Golf Ball R&D team, the goal is always the same: Design and develop the most consistent and best performing golf balls to help golfers shoot lower scores. It's a process focused on continuous improvement, fostered by many talented individuals working tirelessly behind the scenes.

Of course, there's also some really cool (and extremely sophisticated) test equipment that plays a role in continually making the best golf balls in the game even better.

Case in point: The Titleist R&D team recently fired up one of their mechanical robots to film golf ball impact footage, using a high-speed camera, at 22,000 frames per second.

The second we heard this was happening, we were inspired to bring you an exclusive insider’s view. So we grabbed our cameras, headed to the Manchester Lane Testing facility and met up with Paul Furze, Manager of Product Test Methods.

Paul's plan was to run through a series of tests and capture the moment of impact of different Titleist golf ball models across various clubhead speeds. Using the high-speed footage, the team could then analyze how the golf ball reacts to the force being applied and show the actual compression upon impact.

One result, as you will see in the video: "If you compare the 120 mph driver speed to the 175 mph driver speed, you'll see that the compression on the ball is really quite similar," said Furze. In other words, every player, no matter their swing speed, compresses the golf ball.

Check out the video for a closer look at this step in our R&D process and to see what happens to a golf ball at impact – and a few micro-seconds after impact... (Yes, we said micro-seconds.)

Just in case you were wondering, "What exactly is Product Test Methods Development?" Well, this team develops and maintains all of the test equipment used throughout the various stages of the process. From robotic swing machines and air canons to wind tunnels and advanced simulators, they’ve got it covered.

Pretty cool gig if you ask us.

Make no mistake, the thought of executing a long iron shot can make your palms sweat more than usual. And when the shot demands a long carry with your Titleist golf ball that will drop and stop near the pin, you probably wish you could use a lifeline and ask a tour pro for some help.

Duf to the rescue!

In this week's tip, we learn that Titleist Brand Ambassador Jason Dufner trusts his Titleist 913H 19° hybrid to flight his Pro V1 golf ball high and soft into a guarded green.

In the video above, Jason stresses to not change your mindset or swing to hit this shot. Instead he advises you to, "Let the club do the work."

Click play up above to find out the rest of Jason's strategy for hitting it close on those long approach shots, and hopefully you will hit more greens in your next round.


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