Welcome to the Alfred Dunhill Championship


This weeks event on the 2014 Race to Dubai brings us to Leopard Creek Country Club, for the Alfred Dunhill Championship. Located in the heart of Mpumalanga on the southern border of Kruger National Park, the 360 hectare development is bordered to the north and the west by the picturesque Crocodile River and the Kruger National Park. Typical bushveld overlooks the course from the east, providing an ideal backdrop for a magnificent course.

Brand Ambassadors in the field this week include Morten Madsen, fresh off of his maiden tour victory last week at the South African Open, Ricardo Santos, the 2012 Henry Cotton Rookie of the Year Winner and Romain Wattel. Others looking for a good week are Pro V1x loyalists Hennie Otto and Chris Doak. 

Stay tuned to team Titleist for all the latest news and information on how our players get on this week. 

Whether the outcome of a club championship is at stake, or you stand in the fairway needing a birdie at the last for a career low round, it's critical to look down and know that your golf ball is best for your game.

This is true for all players, including Titleist Brand Ambassador Zach Johnson.

Zach, who trusted his Pro V1x golf ball to a win at the 2013 BMW Championship, advises that to find the right golf ball, you should experiment by shaping different shot types with your wedges and irons to see how a golf ball performs and feels.

"Once you've done that, you'll find one that's best," says Zach.

Take this major winner's advice and find the right ball for your game. We might not all win a green jacket like Zach, but we can try to shoot lower scores and enjoy the game, each and every round!

And be sure to check out our to check out our Golf Ball Fitting Section for more helpful information.

It was a quick flip of the European Tour calendar as the 2013-14 season kicked off this week with the South African Open. And carrying over the excitement from last week’s finale in Dubai that featured Pro V1x loyalist Henrik Stensontaking home the DP World Tour Champions title along with the season-long Race to Dubai, Titleist Brand Ambassador Morten Ørum Madsen began the new season in style, trusting a Pro V1x golf ball and Titleist golf clubs through the bag in claiming his first career European Tour title.

Madsen’s win highlighted a weekend in which Titleist golf ball players claimed five victories around the globe, including Shanshan Feng’s win at the CME Group Titleholders (Pro V1x/LPGA Tour); Luke Donald’s successful defense of his title at the Dunlop Phoenix (Pro V1x/Japan Tour); Titleist Brand Ambassador Aron Price’s win at the Gloria Jeans New South Wales Open (Pro V1x/Australasian Tour); and Guang Ming Yang’s victory at the China PGA Champions Chongqing Event (Pro V1x/China PGA Tour).

To date, 21,391 players around the world have trusted a Titleist golf ball on the worldwide professional tours in 2013, more than six times the nearest competitor with 3,252 and more than all other competitors combined.

Titleist Pro V1 and Pro V1x golf ball loyalists have now won 155 tournaments on the worldwide professional tours in 2013, more than four times the nearest competitor with 39 and more than all other competitors combined.

This is Team Titleist, let’s wrap-up the week…

• • •

EUROPEAN PGA TOUR: South African Open Championship

Titleist golf ball loyalists accounted for 109 players in the field of 156, more than five times the nearest competitor with 19.

The 25-year-old Madsen closed with a five-under par 67 to finish with a 19-under 269 victory total, two shots clear of Titleist Brand Ambassador Jbe Kruger and Pro V1x loyalist Hennie Otto. Madsen was one of only two players in the field to shoot all four rounds in the 60s, posting scores of 67-66-69-67.

“I’m just over the moon,” the Dane said after his breakthrough win. “I’m so happy. I mean coming down here, I expected to play well but I didn’t expect to stand here. It’s kind of clichéd to say it hasn’t really sunk in, but it really hasn’t.”

What’s in Madsen’s Bag?: Pro V1x golf ball, 913D3 driver (9.5°), 913F fairway metal (15°), 913H hybrid (17°), 712U 3-iron, MB irons (3-9) 714 series, Vokey Design Spin Milled pitching (48°), sand (54°) and lob (60°) wedges, Scotty Cameron Newport putter.

• • •

LPGA TOUR: CME Group Titleholders

Titleist golf ball loyalists accounted for 41 players in the field of 69, more than five times the nearest competitor with 7.

It was a 1-2 finish for Titleist Pro V1x golf ball loyalists at the season-ending CME Group Titleholders where Shanshan Feng closed with a six-under par 66 to claim the richest prize in women's golf.

Feng opened with four birdies in six holes to go from two shots down to the outright lead, and never gave ground the rest of the way.

Pro V1x loyalist Gerina Piller finished solo second to post her best finish on the LPGA Tour.

Feng played the final 31 holes without a bogey. The win was her third of the year.

Fellow Titleist Pro V1x loyalist Stacy Lewis became the first American since 1994 to win the Vare Trophy for her 69.484 scoring average, the lowest this year on the LPGA Tour.

• • •

JAPAN TOUR: Dunlop Phoenix

Titleist golf ball loyalists accounted for 37 players in the field of 84, compared to 23 for the nearest competitor.

Titleist Pro V1x loyalist Luke Donald fired a final round 5-under par 66 to successfully defend his title at the Dunlop Phoenix.

Donald extended his overnight two-stroke lead to a winning margin of six by posting seven birdies and two bogeys en route to a 14-under 270 victory total.

• • •

AUSTRALASIAN TOUR: Gloria Jeans New South Wales Open

Titleist golf ball loyalists accounted for 111 players in the field of 144, more than five times the nearest competitor with 21.

Titleist Brand Ambassador and New South Welsh native Aron Price (Pro V1x, 913D3 driver, 913F fairway metal, 909H hybrid, 712U utility iron, new CB irons (714 series), Vokey Design wedges, Scotty Cameron GoLo putter) won the NSW Open by four shots over fellow Titleist Brand Ambassador Jack Wilson (Pro V1, 913D2, 913FD, 712U, 714MB irons, Vokey wedges, Scotty Cameron Newport 2 Notchback putter) and Titleist golf ball loyalists Adam Bland (Pro V1x) and Aaron Townsend (Pro V1).

“I grew up playing in the NSW junior events and I caddied in this event 20 years ago. I have always remembered that so I would rather win the NSW Open then the Queensland or West Australian Open,” Price said following the victory.

Nine of the top 10 finishers, including each of the top seven, all relied upon Titleist golf balls for their success at the event.

• • •


Titleist was the overwhelming golf ball of choice at the event with 102 players in the 133-player field, more than five times the nearest competitor with 18.

Entering the final round three shots behind the leader, Titleist Pro V1x loyalist Guang Ming Yang closed with a 2-under-par 70 to capture the China PGA Champions Tour’s Chongqing event.

Yang finished with a 14-under par 274 victory total, three shots clear of two players, including Pro V1 loyalist Bin Yan.

The win marks the first career title on the China Tour for Yang.

Eight of the 13 players who finished among the top 10 and ties relied upon Titleist golf balls for their success.

• • •

South African Open Championship


The first stop of the 2014 Race to Dubai brings us to the City of Ekurhuleni and the Glendower Golf Club for the South African Open Championship. First held in 1903, it is one of the world's oldest tournaments and since 1997 has been co sanctioned by the Sunshine and European Tours. 

The 6,899 yard, Par 72 golf course was the location for Pro V1x loyalist Henrik Stenson's first European Tour victory for five years last year and the start to a dream 12 months for the Swede culminating in his R2D win last week. 

Brand Ambassadors in the field this week hoping to emulate Henrik include local hope Jbe Kruger and Dane Morten Madsen who are both well placed near the top after two rounds. Also in the field is recent Q-School graduate and Titleist ball player Marco Crespi who leads the Titleist charge after following up a brilliant opening round of 65 with a 67 today. Alongside them is Titleist Pro V1x loyalist Tom Lewis who posted a second consecutive 68 today to move up the leaderboard and into contention at the weekend.

Keep your eyes peeled to Team Titleist for updates on how all our players get on this week, in the hope of making a strong start to the new season and getting some points on the board for both the Race to Dubai and the Ryder Cup. Finally, best of luck to all Brand Ambassadors and golf ball loyalists and here's to another great year!

As fans of the game, we’ve all marveled at how the pros can make the difficult act of driving a golf ball look so easy. The motion appears effortless, so graceful. And then, suddenly, the ball explodes off the club face and disappears into the ether. How do they pull off this athletic sleight-of-hand?

Well, at Team Titleist we’re fortunate to know just the right guy to ask. Titleist Brand Ambassador Adam Scott owns what many experts consider to be the most technically sound and aesthetically pleasing swing in the game today. As Adam told us, the two go hand in hand.

“Swings only look good when you can check off all the boxes for fundamentals.”

When we asked Adam to provide a tip on driving the golf ball, he was quick to talk about the fundamentals of grip, width of stance, ball position, balance and posture.

“You have to set up correctly in order for your body to move correctly,” Adam explained.

In the video above, watch as Adam goes through his pre-shot checklist with the goal of producing what he describes as “a really athletic looking setup with nice posture and standing quite tall. This nice posture allows me to turn off the ball with a one-piece takeaway, allowing me to turn to the top of my backswing.”

As you’ll see, when Adam gets to the top of his backswing correctly, the rest is automatic. His downswing is a reaction, it just happens.

The next time you play, see if you can incorporate some setup keys from the reigning Masters champion and let us know if they help you to build a simpler action/reaction swing like Adam’s. Good luck!



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