Building the #1 ball in golf. 

A reputation for quality does not just happen, it is achieved through years of demanding the highest standards and traditions of product and process quality.

Ball Inspection

In the 85+ years since the first Titleist golf ball was produced, the Titleist Operations team has grown to more than 1,100 associates with an average tenure of 20 years and over 20,000 years of collective experience.

These associates manufacture every Titleist golf ball to exacting standards in Titleist owned and operated facilities – there are about 90 process and product quality checks for Pro V1 and AVX; about 120 for the dual-core Pro V1x – assuring that every golf ball performs consistently for every golfer, every round and on every type of shot.

The skill and pride of the people who make the Titleist product ensures true quality.  


Through the years, advancements in process technologies have allowed us to develop stringent manufacturing tolerances in our three state-of-the-art ball plants. Computers and quality assurance teams monitor every stage of the development process, utilizing best-in-class equipment to achieve the most exacting standards in the industry. 

Manufacturing process

  • Core mixing
  • Core molding
  • Grinding
  • Casing layer
  • Urethane cover
  • Removing the casts
  • X-Raying
  • Buffing
  • Painting
  • Hand checks

Our people

Our craftsmen are committed to keeping Titleist’s quality reputation untarnished to the next generation. While these individuals have a serious passion for the game and unparalleled expertise in their vocation, their satisfaction is derived from the affirmation of the game’s best players and the millions of golfers who place their trust in our products.

2019 Pro V1 Core Molding
2019 Pro V1<span>x</span> Casing Layer Molding
Ball X-Ray
2019 Pro V1 Yellow Cover Buffing
2019 Pro V1 Clear Coat
2019 Pro V1 Yellow Painting
2019 Pro V1<span>x</span> Stamping