Research & Development

A commitment to continuous improvement and innovation.

The Patent Wall in Titleist Golf Ball R&D, which show the more than 1,600 patents awarded to Titleist for golf ball innovations

Innovative excellence

The Titleist Golf Ball R&D team, driven by a commitment to continuous improvement and innovation, is made up of over 75 chemists, physicists, mathematicians, computer scientists, engineers and technicians, as well as PGA Professionals and turf management specialists.

Due to their work, Titleist owns the industry’s largest portfolio of golf ball intellectual property with more than 1,600 patents. Since 2010, Titleist has been awarded 50 percent of all golf ball patents issued in the United States. This group of experts shares over 1,500 years of collective experience.

Titleist owns the industry’s largest portfolio of golf ball intellectual property with more than 1,600 patents. 

Making one

Senior Vice President of Titleist Golf Ball R&D Bill Morgan and Director of Product Implementation Matt Hogge give us a behind-the-scenes look at the process and people behind the development of the new Pro V1 and Pro V1x golf balls.

Pushing the limits

Pushing the limits

Talented golf ball and golf club product development teams continually challenge themselves and performance-enhancing limits by incorporating innovative technologies for use in new Titleist equipment. Within R&D, different teams work on a variety of concepts that are considered for each generation of product. Some of those concepts may work this year. Some may work in five years. Many will never work, but it is unknown until they’ve been thoroughly tested. 

The R&D department is made up of many teams. An aerodynamics team works on dimple patterns as well as the tooling we use to mold our golf balls. A materials research group constantly searches for new core, layer and cover formulations. A team works on new paint and coating systems, and a construction team experiments with all the parts and pieces and assembling them in different ways. All of the teams that comprise the Titleist R&D staff are driven by their significant discoveries that enable the advancement of golf ball performance. 

Watch R&D Testing in Action