Golf Club Fitting

Manchester Lane Test Facility

Acushnet, Massachusetts

The Titleist Proving Ground

The Manchester Lane Test Facility is Titleist's state-of-the-art golf ball research and testing facility in Acushnet, Massachusetts. Tasked with advancing the techniques used to analyze and validate golf ball performance and upholding a commitment to product and process excellence, Manchester Lane continues to facilitate Titleist’s year-round R&D efforts. Today, Manchester Lane operates as the proving grounds for all Titleist golf ball products and serves a dual role as a Tour Fitting Center, offering premium club fitting services.

Continuous improvement is a core value at Titleist, and we are constantly working to improve our testing processes by building new and innovative ways to measure performance.

Driver Fitting


  • Driver & Fairway Fitting
  • Hybrid & Iron Fitting
  • Vokey Wedge Fitting

Price: $600 | Call us | Email us

TSR Manchester Lane

Driver & Fairway

  • All models and lofts available
  • Over 300 shaft choices in various flexes and lengths
  • Industry-standard Trackman™ ball flight monitor
  • SureFit® system to optimize loft and lie angles

Price: $250 | Call us | Email us

fitting image at manchester lane with titleist irons

Hybrids & Irons

  • All models available
  • Over 600 combined hybrid, iron, and utility options
  • Premium practice tee to analyze ball flight & turf interaction
  • Long-, mid-, & short-iron options for proper set composition
  • TrackMan™ to precisely measure performance & gapping

Price: $250 | Call us | Email us

vokey wedge fitting at manchester lane

Vokey Wedges

  • Every Vokey wedge option including WedgeWorks
  • Test from both turf & sand conditions
  • Assessment of swing type (Slider, Neutral or Digger)
  • Interchangeable SureFit® wedge system
  • TrackMan™ to precisely measure yardage gaps
  • Extensive options to evaluate optimal transition to wedges

Price: $250 | Call us | Email us

Schedule Your Tour Fitting Appointment

Call us at 1-888-262-7202 or have us contact you to set up your Manchester Lane Testing Facility experience.

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Meet the Player Research and Club Fitting Team

Karen Gray

Karen Gray

Karen is an PGA & LPGA Member. She has worked for Titleist since 1998 and is Supervisor of Player Research for the Golf Ball R&D Department. She has played in two US Women's Opens and was a two time All-American in college at Florida Atlantic University. Karen was the Coach of the 1996 Methodist University Women's NCAA Championship team.

Chris O'Rourke

Chris O'Rourke

Chris has been a member of the Player Research team since March of 2015. He is a Class A PGA professional and brings his knowledge of the golf swing as well as his expertise in club fitting to Manchester Lane. Chris studied business at Methodist University with a concentration in Professional Golf Management to obtain his PGA status.

Kyle Steinhauer

Kyle Steinhauer

Kyle joins the Player Research Team from Jacksonville, FL where he was a first assistant golf professional at the World Golf Village. He has been teaching golf for 7 years and is very excited to bring that knowledge to club fitting at Manchester Lane. Kyle has been playing golf since the age of 15 and attended Eastern Kentucky University while majoring in Business Administration with a concentration in PGA Golf Management. He is originally from Louisville, KY and loves going out to baseball games and hanging out with friends and family.

Dan Greenwood

Dan Greenwood

Dan has spent most of his career as the Director of Golf at 3 of Canada’s top 100 golf courses and has been on the road as a Product Specialist with Titleist over the past 2 seasons in the Boston area. Dan Played his college golf at Eastern Michigan University and graduated with a Business Degree in Marketing. As a competitive player, Dan developed his game on various mini tours and in PGA sectional and National Championships. Dan is a PGA of Canada Class A Professional and is excited to bring his experiences as an instructor and as a competitive player to his role on the Player Research Team at Manchester Lane. His family moved to Massachusetts in 2021 from Burlington, Ontario, Canada and now resides in Franklin, MA.

Titleist Custom Golf Club Options

Titleist offers an extensive selection of shafts, grips, specifications and other customization options to help you perform to your potential.

View the Custom Options Book Shaft Performance Guide