The Titleist Golf Ball Experience

Have you ever wanted to see how the #1 ball in golf is made? Now you can join us for a behind-the-scenes tour of Titleist Ball Plant 3, the home of Pro V1 and Pro V1x, and visit the center of groundbreaking golf ball technology. It is here in New Bedford, Mass., where our team works every day to make the best performing, most consistent golf balls in the game even better. Let us show you what it takes.

TOUR UPDATE: The health and safety of our associates and guests is our absolute highest priority. As a preventive measure in response to continuing developments regarding the Coronavirus (COVID-19), we have decided to temporarily suspend the Titleist Golf Ball Experience and all tours of our Titleist Ball Plant 3 manufacturing facility. We look forward to reopening the experience and welcoming golfers back to BP3 at the soonest appropriate time.


From the moment you step through the doors of Ball Plant 3, you’ll be immersed into the world of Titleist and treated to a personalized tour where you’ll see the exacting process and attention to detail that goes into making a Titleist golf ball from start to finish.

Schedule Your Tour

Ball Plant 3 tours are available to Team Titleist members only. Each visitor must be registered individually. If you are already a member, click below to sign in and schedule a tour. If you're not a member, click the register button below to create an account and then schedule your tour.

Sign In Register for Team Titleist


  • Tour reservations are available on a first-come, first-served basis and must be booked a minimum of 24 hours in advance.
  • Posted tours are limited to 8 visitors (age 13 and over) and each visitor must be registered individually. To inquire about groups larger than 8, or bringing visitors ages 8-12, please call 1-833-TOUR BP3 (1-833-868-7273).
  • Each visitor 18 and older must present a valid form of ID. Visitors under 18 must be accompanied by an adult.
  • Free parking is available at the front entrance. Please park in the spots reserved for "Titleist Golf Ball Experience."
  • Mobile phones, cameras, recording devices and personal items (i.e., large purses, backpacks) are not permitted on the manufacturing floor. Mobile phones are allowed in the Lobby area and Welcome Center, where pictures can be taken. For your convenience, mini lockers are available for storage of mobile phones during the tour.
  • Tours are conducted in English and last about 90 minutes.
  • All visitors must wear fully-enclosed shoes on the manufacturing floor. No open-toed or open-backed shoes (sandals, slides, etc.) are allowed.
  • Tours are handicap and wheelchair accessible. Service animals are not allowed on the manufacturing floor.

  • Following the tour, visitors have the opportunity to purchase Titleist golf balls and exclusive Team Titleist merchandise and apparel. Payments are accepted via credit and debit cards only.
  • If you or anyone in your party needs special accommodations, please contact us at or 1-833-TOUR-BP3 (1-833-868-7273).
  • Tours are subject to postponement or cancellation due to unforeseen interruptions in production schedules or weather. If a schedule change occurs, we will make every attempt to notify those with tour reservations as soon as possible. Acushnet Company is not liable for personal costs incurred due to a tour being postponed or canceled.
  • Acushnet Company reserves the right, at its sole discretion, to deny access or remove any individual from a tour for any reason and at any time.
  • All Titleist sites are tobacco-free. Use of any types of tobacco on Titleist sites is prohibited.
  • Visitors (whether or not licensed by any governmental authority) may not carry firearms, mace, pepper spray or other weapons.

Titleist Ball Plant 3 is conveniently located in the New Bedford Business Park, at:

215 Duchaine Blvd.,
New Bedford, MA 02745
1-833-TOUR-BP3 (1-833-868-7273)

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The Titleist Story

A reputation for quality does not just happen, it is achieved through years of demanding the highest standards and traditions of product and process quality. At Titleist, it all began one Sunday in 1930 with a vision - and an x-ray...

Explore the Titleist Story