Aerodynamics is the study of the properties of moving air and the interaction between the air and solid bodies moving through it. In golf ball engineering, aerodynamics is the art and science of...
When a golf ball flies through colder air, it loses distance because cold air is more dense than warm air. This added density increases both lift and drag forces acting on the ball, leading to a...
Gravity is the force by which the mass of a planet or other body draws objects toward its center. The force of gravity keeps all of the planets in orbit around the sun. On earth, we experience gravity...
Optimization is a final, rigorous step in Titleist golf ball development. Once a successful dimple pattern has been identified for a given golf ball construction, Titleist engineers conduct multiple...
Curve is defined as horizontal movement of the golf ball in flight, relative to the initial launch direction or the intended target line. On golf shots that fly straight and on-target, the golf ball...
If you ever play golf at high elevation, you are likely to notice some added distance in your game. Altitude does affect golf ball performance. The golf ball flies further at higher altitudes, mainly...
Every golfer wants to get better, but improvement starts with understanding where strokes are actually being...
The line on a golf ball can look like a simple putting routine. On the green, it can be the difference between...
Striking a golf ball is a dynamic event that requires remarkable coordination and precise control over a...
What is a blended iron set and is it right for your golf game? Luke Kerr-Dineen stopped by the Titleist...
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