Gravity is the force by which the mass of a planet or other body draws objects toward its center. The force of gravity keeps all of the planets in orbit around the sun. On earth, we experience gravity...
According to TPI, if the golf ball impacts the club face directly in-line with the club's center of gravity (CG), there will be no resultant face rotation or twisting of the club due to contact...
Center of Gravity (CG) is the point within a golf club where mass is evenly distributed in all directions. CG location directly influences launch, spin, and overall performance. CG location is...
Moment of Inertia (MOI) measures a club’s resistance to rotation, which directly affects its stability at impact. Balanced with other functional components of performance, MOI contributes to what...
Table of ContentsIntroduction: Total Driver PerformanceAerodynamics and Driver PerformanceSeamless Thermoform Crown and CG OptimizationSplit Mass Construction for Speed and StabilitySpeed Ring with...
Go under the hood of Titleist TSR Drivers and hear what goes into developing the Titleist family of metals as Director of Metalwood Development Stephanie Luttrell answers questions from Team Titleist.
Dr Alan Hocknell has over 25 years experience leading Research and Development teams in the golf equipment industry. During this time he has been responsible for advancements in measurement...
Believe it or not, at the Titleist Performance Institute one of the favorite tools we use for teaching power...
Table of ContentsIntroduction: The Physics Behind Ball FlightDimples and Their Role in FlightThe Science of...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
The TPI team approach emphasizes collaboration among various professionals, including trainers, physical...
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